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Anti-aging Market for Anti-wrinkle Products Size & Share by Top 10 Players | Covered Major Segments, Regions and Key Drivers Outlook 2022-2030

Global Anti-aging Market for Anti-wrinkle Products – Snapshot 

The global anti-aging market for anti-wrinkle products is driven by increase in consumer consciousness and surge in awareness about aging signs among the younger generation. Moreover, increase in the geriatric population and rise in expenditure on cosmetics used to reduce wrinkles and fine lines in emerging countries are factors contributing to the growth of the global market. Furthermore, recent acquisitions and distribution strategies have led to increase in the geographical reach of key players. For instance, in November 2018, Procter & Gamble acquired Merck KGaA’s consumer health business. The acquisition is expected to help Proctor & Gamble increase its OTC geographical scale, category footprint, and brand portfolio. However, rise in side effects of anti-wrinkle products is expected to restrain the global anti-aging market for anti-wrinkle products.

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anti aging anti wrinkle products market

Based on product, the global anti aging market for anti-wrinkle products has been segmented into creams, serums, gels, and others. The creams segment is projected to account for major share of the market during the forecast period, attributed to increase in the number of women using anti-wrinkle creams to reduce signs of aging and availability of a range of branded creams with anti-aging effect. In terms of target group, the market has been bifurcated into male and female. The female segment accounted for the largest market share in 2018 and the trend is anticipated to continue during the forecast period. Based on ingredient, the global anti-aging market for anti-wrinkle products has been classified into retinoids, hyaluronic acids, alpha hydroxy acids, and others. In terms of treatment, the market has been divided into body treatment and facial treatment. Based on distribution channel, the global anti-aging market for anti-wrinkle products has been categorized into pharmacies, stores, and online stores. The online stores segment is expected to expand at the fastest CAGR due to increase in the availability of cosmetics online and high consumer preference for online shopping due to discounts and offers.

In terms of region, the global anti-aging market for anti-wrinkle products has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America accounted for the largest share of the global market in 2018. Rise in concerns about personal care, lifestyle changes, and awareness about harmful effects of pollution on skin are factors likely to accelerate the growth of the market in North America. In Europe, the market is driven by availability of cosmetic products at affordable prices, rise in awareness about preventive skin care, and demand for branded cosmetics for facial treatment. The market in Asia Pacific is anticipated to grow at a rapid pace due to rise in awareness about anti-wrinkle products among adults and increase in per capita spending. Moreover, popularity of anti-aging creams is increasing in India, Japan, South Korea, and other emerging countries in Asia Pacific. Acquisitions by market players in the cosmetic industry is expected to boost the growth of the market in the region. For instance, in October 2018, Johnson & Johnson acquired Ci:z Holdings Co., Ltd., a Japan-based company focused on the development, marketing, and distribution of a broad range of dermocosmetic, cosmetic, and skincare products. The anti-aging market for anti-wrinkle products in Latin America and Middle East & Africa is expected to be driven by rise in consumer preference for skin brightening & anti-wrinkle creams, emphasis on personal care, and extensive marketing strategies adopted by skin care product manufacturers.

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Major players operating in the global anti-aging market for anti-wrinkle products include Procter & Gamble Co., Johnson & Johnson, Unilever plc, Shiseido Company, Limited, ZO Skin Health, Inc., L’Oréal Paris, The Estée Lauder Companies, Inc., Beiersdorf, and PHYTOMER.

Anti-aging Market – Overview

Anti-aging creams are predominantly moisturizer-based cosmeceutical skin care products marketed with the promise of making the consumer look younger by reducing, masking or preventing signs of skin aging. These signs are laxity (sagging), rhytids (wrinkles), and photoaging, which includes erythema (redness), dyspigmentation (brown discolorations), solar elastosis (yellowing), keratoses (abnormal growths), and poor texture. Despite great demand, many anti-aging products and treatments have not been proven to give lasting or major positive effects. One study found that the best performing anti-aging creams reduced wrinkles by less than 10% over 12 weeks, which is not noticeable to the human eye. Another study found that anti-aging moisturizers were as effective as high-priced anti-wrinkle creams. Moisturizing creams work to plump up skin, making wrinkles appear smaller. Look for ingredients including glycerin and hyaluronic acid as they attract and bind water into the top layers of skin.

Anti-aging creams often are moisturizers with active ingredients that offer additional benefits. These added ingredients are intended to improve skin tone, texture, fine lines and wrinkles. The effectiveness of these products depends in part on your skin type and the active ingredient or ingredients.

The Food and Drug Administration (FDA) classifies anti-aging creams and lotions as cosmetics, which are defined as having no medical value. So, the FDA regulates them less strictly than it does drugs. This means that cosmetic products don’t undergo the same rigorous testing for safety and effectiveness that topically applied medications undergo. Because the FDA doesn’t evaluate anti-aging products for effectiveness, there’s no guarantee that any OTC product will reduce your wrinkles.

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Under the law, cosmetics must be safe when consumers use them according to product labeling, or the way in which the products are customarily used. But the law does not require cosmetics to be approved by FDA before they go on the market. Drugs, however, must have FDA approval for both safety and effectiveness before they go on the market.

The global anti-aging market for anti-wrinkle products has been segmented as below:


  • Serums
  • Creams
  • Gels
  • Others

Target Group

  • Male
  • Female


  • Retinoids
  • Hyaluronic Acids
  • Alpha Hydroxy Acids
  • Others


  • Body Care Treatment
  • Facial Care Treatment

Distribution Channel

  • Pharmacies
  • Stores
  • Online Stores
  • Region
  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • U.K.
  • Italy
  • France
  • Spain
  • Rest of Europe
  • Asia Pacific
  • India
  • China
  • Japan
  • Australia & New Zealand
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • GCC Countries
  • South Africa
  • Israel
  • Rest of Middle East & Africa


1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global Anti-aging Market for Anti-Wrinkle Products

4. Market Overview
4.1. Introduction
4.1.1. Product Definition
4.1.2. Industry Evolution / Developments
4.2. Overview
4.3. Market Dynamics
4.3.1. Drivers
4.3.2. Restraints
4.3.3. Opportunities
4.4. Global Anti-aging Market for Anti-Wrinkle Products Analysis and Forecast, 2017–2027
4.4.1. Market Revenue Projections (US$ Mn)
4.5. Porter’s Five Force Analysis

5. Market Outlook
5.1. Price Comparison Analysis (2018)
5.2. Key Vendor and Distributor Analysis
5.3. Overview of Major Brands
5.4. Patent Landscape
5.5. Product Pipeline and Clinical Trial Overview

6. Global Anti-aging Market for Anti-Wrinkle Products Analysis and Forecast, by Product
6.1. Introduction & Definition
6.2. Key Findings / Developments
6.3. Market Value & Volume Forecast, by Product, 2017–2027
6.3.1. Gels
6.3.2. Serums
6.3.3. Creams
6.3.4. Others
6.4. Market Attractiveness, by Product

7. Global Anti-aging Market for Anti-Wrinkle Products Analysis and Forecast, by Target Group
7.1. Introduction & Definition
7.2. Key Findings / Developments
7.3. Market Value & Volume Forecast, by Target Group, 2017–2027
7.3.1. Male
7.3.2. Female
7.4. Market Attractiveness, by Target Group

8. Global Anti-aging Market for Anti-Wrinkle Products Analysis and Forecast, by Ingredient
8.1. Introduction & Definition
8.2. Key Findings / Developments
8.3. Market Value & Volume Forecast, by Ingredient, 2017–2027
8.3.1. Retinoids
8.3.2. Hyaluronic Acids
8.3.3. Alpha Hydroxy Acids
8.3.4. Others
8.4. Market Attractiveness, by Ingredient

9. Global Anti-aging Market for Anti-Wrinkle Products Analysis and Forecast, by Treatment


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