Athleisure Market to Expand at a CAGR of 9.6 % from 2021 to 2030
The Athleisure market is projected to reach US$ 560.90 Bn by 2030. And registering a CAGR of around 9.6% over the forecast period 2021 – 2030.
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Growth Factors
People require attire that is both comfortable and stylish. Athleisure is defined as a combination of athletic and casual leisure activities and thus, the sector is growing at a rapid pace. It is a popular category because it taps into several broad trends, including a global shift toward consumers wearing more casual clothing, consumers seeking comfortable clothing, and a more health-conscious consumer engaging in more athletic activities and requiring performance clothing for these activities.
According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. To mention a few, the British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, with the former focusing on high-end training gear and parkas and the latter investing in a retro Ivy League look.
Report Coverage
| Report Scope | Details |
| Market Size | USD 560.90 billion by 2030 |
| Growth Rate | CAGR of 9.6% From 2021 to 2030 |
| Base Year | 2021 |
| Forecast Period | 2021 to 2030 |
| Segments Covered | Type, Product, End-user, Distribution channel |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Mentioned | Hanes Brands, Inc.; Adidas AG; Vuori; PANGAIA; Under Armour, Inc.; Outerknown; Eileen Fisher; Patagonia, Inc.; Wear Pact, LLC; Lululemon Athletica |
By Type Analysis
The mass athleisure type segment accounted the global market with a revenue share of more than 65% in 2020. Athletic-casual clothing is becoming more widely accepted for use in a range of social settings. Sports-inspired materials like spandex, Lycra, and other synthetic fibers are used in many of the garments that are considered work-appropriate.
the premium type segment is expected to register the fastest CAGR from 2021 to 2030. Athleisure brands have been exploring untapped segments in the sportswear market, particularly workwear. Many brands and companies have been combining trendy workwear with athleisure and have been offering these products at affordable prices.
By Product Analysis
The shirts segment held the market with a revenue share of over 33% in 2020. However, the yoga apparel segment is estimated to account for the highest revenue share by 2028 growing at the fastest CAGR from 2021 to 2028. The growing popularity of yoga as a mind-body fitness activity has led to an increasing number of yoga enthusiasts all over the world.
Manufacturers are launching new products made using durable, strong, and quality materials for various physical activities, like yoga, cycling, running, mountain climbing, snowboarding, skiing, and sailing. Leggings are also an essential component of athleisure wear, particularly in the women’s segment, as they are multi-purpose and can easily translate from activewear to casual wear.
By End-user Analysis
The women segment dominated for the largest revenue share of more than 42% in 2020. Increasing participation of women in sports and fitness is likely to proliferate segment growth. According to the Sasakawa Sports Foundation (SSF), 72.4% of the total population in Japan participates in sports at least once a year.
An increasing number of women taking membership in a sports club is also expected to drive market growth. Product launches, collaborations, expansions into new markets, and innovations in athleisure wear are also driving this segment’s growth.
By Distribution Channel Analysis
The online segment accounted the global market in 2020 with a revenue share of over 56%. The fashion business is undergoing seismic shifts as a result of digital innovation, increased globalization, and changes in consumer buying habits. Moreover, due to the pandemic, the fashion industry has become more uncertain than ever.
social media marketing, influencer programs, and online engagement campaigns have the power to influence consumers’ shopping behavior and product choices. Leading brands, such as Adidas and Nike, have been marking their presence online to gain the attraction of consumers.
Independent businesses are making use of online purchasing and social media marketing to promote high-quality gear. More individuals are shopping online and the trend is anticipated to continue over the next few years. COVID-19 lockdowns have also resulted in an increase in first-time e-commerce shoppers, which will drive the online segment growth.
By Regional Analysis
North America held for the highest revenue share of more than 34% and will expand further at a steady CAGR from 2021 to 2030. The growing apparel & textile sector in the region is expected to drive market growth. According to the National Council of Textile Organizations, the U.S. textile and apparel market was valued at USD 70 billion when measured by the value of industry shipments in 2018.
Key Players
- Hanes Brands, Inc.
- Adidas AG
- Vuori
- PANGAIA
- Under Armour, Inc.
- Outerknown
- Eileen Fisher
- Patagonia, Inc.
- Wear Pact, LLC
- Lululemon Athletica
Market Segmentation
- Type
- Mass
- Premium
- Product
- Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others)
- Shirts
- Leggings
- Shorts
- Others
- End-user
- Men
- Women
- Children
- Distribution Channel
- Online
- Offline
- Regional
- North America
- U.S.
- Europe
- Germany
- U.K.
- Asia Pacific
- China
- India
- Central & South America
- Brazil
- Middle East & Africa
- UAE
- North America
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Reasons to Purchase this Report:
– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Athleisure Market, By Type
7.1. Athleisure Market, by Type, 2021-2030
7.1.1. Mass
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. Premium
7.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Athleisure Market, By Product
8.1. Athleisure Market, by Product, 2021-2030
8.1.1. Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others)
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Shirts
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Leggings
8.1.3.1. Market Revenue and Forecast (2017-2030)
8.1.4. Shorts
8.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Athleisure Market, By End User
9.1. Athleisure Market, by End User, 2021-2030
9.1.1. Men
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Women
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Children
9.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Athleisure Market, By Distribution Channel
10.1. Athleisure Market, by Distribution Channel, 2021-2030
10.1.1. Online
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. Offline
10.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Athleisure Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Type (2017-2030)
11.1.2. Market Revenue and Forecast, by Product (2017-2030)
11.1.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.1.5. U.S.
11.1.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.1.5.2. Market Revenue and Forecast, by Product (2017-2030)
11.1.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.5.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.1.6. Rest of North America
11.1.6.1. Market Revenue and Forecast, by Type (2017-2030)
11.1.6.2. Market Revenue and Forecast, by Product (2017-2030)
11.1.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.6.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Type (2017-2030)
11.2.2. Market Revenue and Forecast, by Product (2017-2030)
11.2.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.2.5. UK
11.2.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.2.5.2. Market Revenue and Forecast, by Product (2017-2030)
11.2.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.5.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.2.6. Germany
11.2.6.1. Market Revenue and Forecast, by Type (2017-2030)
11.2.6.2. Market Revenue and Forecast, by Product (2017-2030)
11.2.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.6.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.2.7. France
11.2.7.1. Market Revenue and Forecast, by Type (2017-2030)
11.2.7.2. Market Revenue and Forecast, by Product (2017-2030)
11.2.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.7.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.2.8. Rest of Europe
11.2.8.1. Market Revenue and Forecast, by Type (2017-2030)
11.2.8.2. Market Revenue and Forecast, by Product (2017-2030)
11.2.8.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.8.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Type (2017-2030)
11.3.2. Market Revenue and Forecast, by Product (2017-2030)
11.3.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.3.5. India
11.3.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.3.5.2. Market Revenue and Forecast, by Product (2017-2030)
11.3.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.5.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.3.6. China
11.3.6.1. Market Revenue and Forecast, by Type (2017-2030)
11.3.6.2. Market Revenue and Forecast, by Product (2017-2030)
11.3.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.6.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.3.7. Japan
11.3.7.1. Market Revenue and Forecast, by Type (2017-2030)
11.3.7.2. Market Revenue and Forecast, by Product (2017-2030)
11.3.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.7.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.3.8. Rest of APAC
11.3.8.1. Market Revenue and Forecast, by Type (2017-2030)
11.3.8.2. Market Revenue and Forecast, by Product (2017-2030)
11.3.8.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.8.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Type (2017-2030)
11.4.2. Market Revenue and Forecast, by Product (2017-2030)
11.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.4.5. GCC
11.4.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.4.5.2. Market Revenue and Forecast, by Product (2017-2030)
11.4.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.5.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.4.6. North Africa
11.4.6.1. Market Revenue and Forecast, by Type (2017-2030)
11.4.6.2. Market Revenue and Forecast, by Product (2017-2030)
11.4.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.6.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.4.7. South Africa
11.4.7.1. Market Revenue and Forecast, by Type (2017-2030)
11.4.7.2. Market Revenue and Forecast, by Product (2017-2030)
11.4.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.7.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.4.8. Rest of MEA
11.4.8.1. Market Revenue and Forecast, by Type (2017-2030)
11.4.8.2. Market Revenue and Forecast, by Product (2017-2030)
11.4.8.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.8.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.5.2. Market Revenue and Forecast, by Product (2017-2030)
11.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.5.5. Brazil
11.5.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.5.5.2. Market Revenue and Forecast, by Product (2017-2030)
11.5.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.5.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.5.6. Rest of LATAM
11.5.6.1. Market Revenue and Forecast, by Type (2017-2030)
11.5.6.2. Market Revenue and Forecast, by Product (2017-2030)
11.5.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.6.4. Market Revenue and Forecast, by Distribution Channel (2017-2030)
Chapter 12. Company Profiles
12.1. Hanes Brands, Inc.
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Adidas AG
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Vuori
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. PANGAIA
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Under Armour, Inc.
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Outerknown
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Eileen Fisher
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Patagonia, Inc.
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Wear Pact, LLC
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Lululemon Athletica
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
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