According to Precedence Research, the global baby cleaning products market size is forecasted to reach US$ 5.95 billion by 2030 from US$ 3.58 billion in 2021, by growing at a lucrative CAGR of 5.8% between 2021 and 2030.
The report contains 150+ pages with detailed analysis. The base year for the study has been considered 2021, the historic year 2017 to 2020, the forecast period considered is from 2021 to 2030. The report offers exclusive insights to help companies make informed decisions to sustain growth through the assessment period.
The rising awareness regarding the baby health and hygiene needs among the parents is driving the growth of the baby cleaning products market across the globe. The rising burden of diseases among the babies owing to bacteria and viruses is fostering the market growth. Rising initiatives from the government and private organizations for spreading the awareness regarding the importance of baby hygiene is significantly propelling the demand for the baby cleaning products across the globe.
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The baby cleaning products offers various advantages over regular cleaning products as babies have much softer and sensitive skin. The baby cleaning products prevents rashes, itchiness, and blisters that may occur due to the use of regular cleaning products. Moreover, the baby care products are made from organic, bio-degradable, and plant-based materials has no negative impact on babies’ skin unlike the regular conventional cleaning products. Therefore, the benefits associated with the use of baby cleaning products are significantly fueling the growth of the global baby cleaning products market.
Crucial factors accountable for market growth are:
- Rising personal disposable income
- Increasing birth rate, especially in developing markets
- Rising awareness regarding the benefits of baby cleaning products
- Rising initiatives of various organizations like United Nations spreading awareness regarding baby hygiene
- Rising popularity of online specific baby care product retailers
Scope of the Baby Cleaning Products Market Report
| Report Highlights | Details |
| Market Size | USD 5.95 Billion by 2030 |
| Growth Rate | CAGR of 5.8% From 2021 to 2030 |
| Largest Market | North America |
| Fastest Growing Market | Asia Pacific |
| Base Year | 2021 |
| Forecast Period | 2021 to 2030 |
| Segments Covered | Distribution Channel, Product, Region |
Competitive Intelligence
The report provides an understanding of the market composition and explains the role of established players and regional contributors. It is essential for the market players to make calculative moves and focus on client acquisition and retention. The detailed company profiles will provide the necessary intelligence to the reader. In order to maintain their share, the market players are focusing on strategies such as cross-border expansion, product differentiation and so on.
Some of the prominent players in the global baby cleaning products market are listed as below:
- Johnson & Johnson, Inc.
- Koninklijke Philips N.V.
- Pigeon Corporation
- Nuby
- Mayborn Group Limited
- Kimberly-Clark
- Procter & Gamble
- Unilever
- Himalaya Drug Company
- BABISIl
Report Highlights
- Based on the product, the bottle wash segment is expected to be the fastest-growing segment. This is due to the rising popularity of specially manufactured baby cleaning products that are made from natural, plant-based, eco-friendly, and organic materials that causes no harm to the babies. The regular cleaning products contain harsh chemicals that are harmful and carcinogenic to the babies. Hence, this factor is expected to boost the growth of this segment during the forecast period.
- Based on the distribution channel, the e-commerce segment is expected to be the most opportunistic segment during the forecast period. The increasing popularity of various e-commerce platforms such as Amazon, FirstCry, BabyOye, Wal-Mart, and various others is boosting the sales and generating constant revenue streams for the manufacturers. Further, the rising penetration of internet and rising adoption of smart devices is propelling the growth of this segment.
Market Dynamics
Drivers
The global baby cleaning products market is primarily driven by the growing birth rate and rising awareness regarding the health benefits of using baby cleaning products. Further, rising investments by the top brands in advertisement and endorsement of baby care products will significantly impact the sale revenues of the baby cleaning products during the forecast period.
Restraints
The low penetration of baby cleaning products in underdeveloped and developing markets coupled with lack of awareness regarding the availability of various baby cleaning products is a major restraint that may hinder the growth of the market during the forecast period.
Opportunities
The constant product launches and advertisements are the trending strategies in the global baby cleaning products market that are expected to drive the market growth in the foreseeable future.
Challenges
Lack of awareness regarding baby cleaning products coupled with the high cost of the products is a major challenge. Further the stringent government regulations regarding the marketing of baby care products are a challenge for the market players.
Recent Developments
- In August 2018, Johnson & Johnson, one of the leading players in the baby cleaning products market, announced to disclose its materials used for making its products, which helped to improve transparency and improved the customer relationships.
Regional Snapshots
North America dominated the global baby cleaning products market in 2020. North America is characterized by high disposable income, presence of top manufacturers in the region, increased awareness regarding health and hygiene, increased demand for the organic products, and faster adoption of online and digital platforms for buying baby products. All these factors have significantly contributed towards the growth of the baby cleaning products in North America and is expected to sustain its significance throughout the forecast period.
On the other hand, Asia Pacific is estimated to be the most opportunistic market during the forecast period. This is attributable to increasing birth rate, huge population, rising disposable income, increasing awareness regarding baby cleaning products, and rapid growth of the specialty baby product retailers. The rising expenditure on baby care products in the region is augmenting the market growth. Further, rising investments by the top brands, new product launches, and aggressive marketing strategies adopted by them is expected to play a crucial role in augmenting the demand for the baby cleaning products in Asia Pacific region.
Segments Covered in the Report
By Product
- Cleaning Wipes
- Bottle Wash
- Laundry Detergents
- Cleaning Sprays
- Fabric Conditioners
- Vegetable Wash
- Others
By Distribution Channel
- Retail
- Non-Retail
- E-Commerce
Regional Segmentation
– North America (U.S. and Canada)
– Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
– Asia-Pacific (China, Japan, India, Southeast Asia and Rest of APAC)
– Latin America (Brazil and Rest of Latin America)
– Middle East and Africa (GCC, North Africa, South Africa, Rest of MEA)
TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Baby Cleaning Products Market
5.1. COVID-19 Landscape: Baby Cleaning Products Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Baby Cleaning Products Market, By Product
8.1. Baby Cleaning Products Market, by Product Type, 2021-2030
8.1.1. Cleaning Wipes
8.1.1.1. Market Revenue and Forecast (2019-2030)
8.1.2. Bottle Wash
8.1.2.1. Market Revenue and Forecast (2019-2030)
8.1.3. Laundry Detergents
8.1.3.1. Market Revenue and Forecast (2019-2030)
8.1.4. Cleaning Sprays
8.1.4.1. Market Revenue and Forecast (2019-2030)
8.1.5. Fabric Conditioners
8.1.5.1. Market Revenue and Forecast (2019-2030)
8.1.6. Vegetable Wash
8.1.6.1. Market Revenue and Forecast (2019-2030)
8.1.7. Others
8.1.7.1. Market Revenue and Forecast (2019-2030)
Chapter 9. Global Baby Cleaning Products Market, By Distribution Channel
9.1. Baby Cleaning Products Market, by Distribution Channel, 2021-2030
9.1.1. Retail
9.1.1.1. Market Revenue and Forecast (2019-2030)
9.1.2. Non-Retail
9.1.2.1. Market Revenue and Forecast (2019-2030)
9.1.3. E-Commerce
9.1.3.1. Market Revenue and Forecast (2019-2030)
Chapter 10. Global Baby Cleaning Products Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Product (2019-2030)
10.1.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.1.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.1.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.5.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.6.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.5.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.6.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.5.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.6.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.5.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.5.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.5.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
Chapter 11. Company Profiles
11.1. Johnson & Johnson, Inc.
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Koninklijke Philips N.V.
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Pigeon Corporation
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Nuby
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Mayborn Group Limited
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Kimberly-Clark
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Procter & Gamble
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Unilever
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Himalaya Drug Company
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. BABISIl
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
Why should you invest in this report?
If you are aiming to enter the global baby cleaning products market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for baby cleaning products are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2021-2030 so that you can plan your strategies to enter this market accordingly.
Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.
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