Digital Experience Platform Market Size to Worth Around USD 24 Bn by 2030

The global Digital Experience Platform market size is expected to reach USD 24 billion by 2030, registering a CAGR of 13% over the forecast period 2021 – 2030.

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Growth Factors

 The increasing implementation of advanced technologies such as machine learning, artificial intelligence, cloud computing, and data analytics across organizations is expected to drive market growth over the forecast period. Furthermore, the increasing adoption of digital platforms by large multi-national companies and Small and Medium Enterprises (SMEs) as the key channel for customer service and engagement is also anticipated to boost the adoption of Digital Experience Platforms (DXPs).

The COVID-19 pandemic has triggered digital transformation initiatives across industries for businesses to respond to the disruptions effectively and revamp their efforts to adapt DXPs to ensure business continuity and process optimization. The increasing preference of organizations to deliver integrated, personalized, and optimized user experience and engagement across numerous marketing channels is anticipated to drive market growth.

Report Coverage

Report Scope Details
Market Size USD 24 Billion by 2030
Growth Rate CAGR of 13% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Component, Deployment, Application, End use
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Salesforce.com, Inc.; Acquia Inc.; ADOBE INC.; International Business Machines Corp.; Liferay, Inc.; Microsoft Corporation; Open Text Corporation; Oracle Corporation; SAP SE; Sitecore

Report Highlights

The platform segment dominated the digital experience platform market in 2020 and is also anticipated to expand at the highest CAGR exceeding 13% from 2021 to 2030.  The service segment is expected to grow significantly over the forecast period owing to the growing demand for services such as training & consulting throughout major end-use industries such as healthcare, BFSI, manufacturing, and IT & telecom.

The service segment is expected to grow significantly over the forecast period owing to the growing demand for services such as training & consulting throughout major end-use industries such as healthcare, BFSI, manufacturing, and IT & telecom.

The cloud segment dominated the market in 2020 and is expected to register the highest CAGR of more than 13% from 2021 to 2030. Factors such as reduced capital investments in physical infrastructure, ease of deployment, and vast advancements in information sharing technologies are anticipated to emerge as the key factors driving the growth of cloud-based DXPs globally.

The on-premise segment is expected to expand at a promising pace over the forecast period as several businesses such as startups and SMEs select on-premise solutions owing to the ease of customization offered during their implementation. On-premise solutions offer high-end data security and facilitate easy compliance with various government regulations.

The Business-to-Consumer (B2C) application segment captured the largest share of nearly 61% in 2020 and is also projected to emerge as the fastest-growing segment over the forecast period. Digital experience platform companies are introducing new features in their existing offerings and expanding their business portfolios through new product launches to accelerate the adoption across multiple applications.

The retail segment captured over 32% of the overall revenue share in 2020 and is expected to continue to dominate the market by 2030. The growing focus of retail companies on improving customer engagement and interaction, adopting a customer-specific pricing strategy and a customer-centric marketing approach, and offering customized products is expected to accelerate the deployment of digital experience platforms across the retail sector.

The BFSI segment is expected to emerge as the fastest-growing segment over the forecast period. This can be attributed to the increased consumer preference for online and digital banking.

North America dominated the market in 2020 and accounted for over 31% share of global revenue. The presence of key market players such as ADOBE INC.; Microsoft Corporation; Oracle Corporation; and salesforce.com, Inc. in North America is expected to support regional growth over the forecast period.

Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period. Factors such as the growing population of tech-savvy individuals, rising per capita incomes, and the increasing sales of smartphones and tablets are some of the major factors expected to drive the deployment of DXPs by businesses in Asia Pacific.

Key Players

  • Salesforce.com, Inc.
  • Acquia Inc.
  • ADOBE INC.
  • International Business Machines Corp.
  • Liferay, Inc.
  • Microsoft Corporation
  • Open Text Corporation
  • Oracle Corporation
  • SAP SE
  • Sitecore

Market Segmentation

  • Component
    • Platform
    • Services
  • Deployment
    • On-premise
    • Cloud
  • Application
    • Business-to-Consumer
    • Business-to-Business
    • Others
  • End-use
    • BFSI
    • Healthcare
    • IT & Telecom
    • Manufacturing
    • Retail
    • Others
  • Regional
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
    • Asia Pacific
      • China
      • India
      • Japan
    • Latin America
      • Brazil
    • Middle East & Africa

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Digital Experience Platform Market, By Component

7.1.  Digital Experience Platform Market, by Component, 2021-2030

7.1.1.    Platform

7.1.1.1.        Market Revenue and Forecast (2017-2030)

7.1.2.    Services

7.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Digital Experience Platform Market, By Deployment

8.1.  Digital Experience Platform Market, by Deployment, 2021-2030

8.1.1.    On-premise

8.1.1.1.        Market Revenue and Forecast (2017-2030)

8.1.2.    Cloud

8.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 9.  Global Digital Experience Platform Market, By Application

9.1.  Digital Experience Platform Market, by Application, 2021-2030

9.1.1.    Business-to-Consumer

9.1.1.1.        Market Revenue and Forecast (2017-2030)

9.1.2.    Business-to-Business

9.1.2.1.        Market Revenue and Forecast (2017-2030)

9.1.3.    Others

9.1.3.1.        Market Revenue and Forecast (2017-2030)

Chapter 10.      Global Digital Experience Platform Market, By End-use

10.1.        Digital Experience Platform Market, by End-use, 2021-2030

10.1.1.  BFSI

10.1.1.1.      Market Revenue and Forecast (2017-2030)

10.1.2.  Healthcare

10.1.2.1.      Market Revenue and Forecast (2017-2030)

10.1.3.  IT & Telecom

10.1.3.1.      Market Revenue and Forecast (2017-2030)

10.1.4.  Manufacturing

10.1.4.1.      Market Revenue and Forecast (2017-2030)

10.1.5.  Retail

10.1.5.1.      Market Revenue and Forecast (2017-2030)

10.1.6.  Others

10.1.6.1.      Market Revenue and Forecast (2017-2030)

Chapter 11.      Global Digital Experience Platform Market, Regional Estimates and Trend Forecast

11.1.        North America

11.1.1.  Market Revenue and Forecast, by Component (2017-2030)

11.1.2.  Market Revenue and Forecast, by Deployment (2017-2030)

11.1.3.  Market Revenue and Forecast, by Application (2017-2030)

11.1.4.  Market Revenue and Forecast, by End-use (2017-2030)

11.1.5.  U.S.

11.1.5.1.      Market Revenue and Forecast, by Component (2017-2030)

11.1.5.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.1.5.3.      Market Revenue and Forecast, by Application (2017-2030)

11.1.5.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.1.6.  Rest of North America

11.1.6.1.      Market Revenue and Forecast, by Component (2017-2030)

11.1.6.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.1.6.3.      Market Revenue and Forecast, by Application (2017-2030)

11.1.6.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.2.        Europe

11.2.1.  Market Revenue and Forecast, by Component (2017-2030)

11.2.2.  Market Revenue and Forecast, by Deployment (2017-2030)

11.2.3.  Market Revenue and Forecast, by Application (2017-2030)

11.2.4.  Market Revenue and Forecast, by End-use (2017-2030)

11.2.5.  UK

11.2.5.1.      Market Revenue and Forecast, by Component (2017-2030)

11.2.5.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.2.5.3.      Market Revenue and Forecast, by Application (2017-2030)

11.2.5.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.2.6.  Germany

11.2.6.1.      Market Revenue and Forecast, by Component (2017-2030)

11.2.6.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.2.6.3.      Market Revenue and Forecast, by Application (2017-2030)

11.2.6.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.2.7.  France

11.2.7.1.      Market Revenue and Forecast, by Component (2017-2030)

11.2.7.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.2.7.3.      Market Revenue and Forecast, by Application (2017-2030)

11.2.7.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.2.8.  Rest of Europe

11.2.8.1.      Market Revenue and Forecast, by Component (2017-2030)

11.2.8.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.2.8.3.      Market Revenue and Forecast, by Application (2017-2030)

11.2.8.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.3.        APAC

11.3.1.  Market Revenue and Forecast, by Component (2017-2030)

11.3.2.  Market Revenue and Forecast, by Deployment (2017-2030)

11.3.3.  Market Revenue and Forecast, by Application (2017-2030)

11.3.4.  Market Revenue and Forecast, by End-use (2017-2030)

11.3.5.  India

11.3.5.1.      Market Revenue and Forecast, by Component (2017-2030)

11.3.5.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.3.5.3.      Market Revenue and Forecast, by Application (2017-2030)

11.3.5.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.3.6.  China

11.3.6.1.      Market Revenue and Forecast, by Component (2017-2030)

11.3.6.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.3.6.3.      Market Revenue and Forecast, by Application (2017-2030)

11.3.6.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.3.7.  Japan

11.3.7.1.      Market Revenue and Forecast, by Component (2017-2030)

11.3.7.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.3.7.3.      Market Revenue and Forecast, by Application (2017-2030)

11.3.7.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.3.8.  Rest of APAC

11.3.8.1.      Market Revenue and Forecast, by Component (2017-2030)

11.3.8.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.3.8.3.      Market Revenue and Forecast, by Application (2017-2030)

11.3.8.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.4.        MEA

11.4.1.  Market Revenue and Forecast, by Component (2017-2030)

11.4.2.  Market Revenue and Forecast, by Deployment (2017-2030)

11.4.3.  Market Revenue and Forecast, by Application (2017-2030)

11.4.4.  Market Revenue and Forecast, by End-use (2017-2030)

11.4.5.  GCC

11.4.5.1.      Market Revenue and Forecast, by Component (2017-2030)

11.4.5.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.4.5.3.      Market Revenue and Forecast, by Application (2017-2030)

11.4.5.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.4.6.  North Africa

11.4.6.1.      Market Revenue and Forecast, by Component (2017-2030)

11.4.6.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.4.6.3.      Market Revenue and Forecast, by Application (2017-2030)

11.4.6.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.4.7.  South Africa

11.4.7.1.      Market Revenue and Forecast, by Component (2017-2030)

11.4.7.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.4.7.3.      Market Revenue and Forecast, by Application (2017-2030)

11.4.7.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.4.8.  Rest of MEA

11.4.8.1.      Market Revenue and Forecast, by Component (2017-2030)

11.4.8.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.4.8.3.      Market Revenue and Forecast, by Application (2017-2030)

11.4.8.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.5.        Latin America

11.5.1.  Market Revenue and Forecast, by Component (2017-2030)

11.5.2.  Market Revenue and Forecast, by Deployment (2017-2030)

11.5.3.  Market Revenue and Forecast, by Application (2017-2030)

11.5.4.  Market Revenue and Forecast, by End-use (2017-2030)

11.5.5.  Brazil

11.5.5.1.      Market Revenue and Forecast, by Component (2017-2030)

11.5.5.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.5.5.3.      Market Revenue and Forecast, by Application (2017-2030)

11.5.5.4.      Market Revenue and Forecast, by End-use (2017-2030)

11.5.6.  Rest of LATAM

11.5.6.1.      Market Revenue and Forecast, by Component (2017-2030)

11.5.6.2.      Market Revenue and Forecast, by Deployment (2017-2030)

11.5.6.3.      Market Revenue and Forecast, by Application (2017-2030)

11.5.6.4.      Market Revenue and Forecast, by End-use (2017-2030)

Chapter 12.  Company Profiles

12.1.              Salesforce.com, Inc.

12.1.1.  Company Overview

12.1.2.  Product Offerings

12.1.3.  Financial Performance

12.1.4.  Recent Initiatives

12.2.              Acquia Inc.

12.2.1.  Company Overview

12.2.2.  Product Offerings

12.2.3.  Financial Performance

12.2.4.  Recent Initiatives

12.3.              ADOBE INC.

12.3.1.  Company Overview

12.3.2.  Product Offerings

12.3.3.  Financial Performance

12.3.4.  Recent Initiatives

12.4.              International Business Machines Corp.

12.4.1.  Company Overview

12.4.2.  Product Offerings

12.4.3.  Financial Performance

12.4.4.  Recent Initiatives

12.5.              Liferay, Inc.

12.5.1.  Company Overview

12.5.2.  Product Offerings

12.5.3.  Financial Performance

12.5.4.  Recent Initiatives

12.6.              Microsoft Corporation

12.6.1.  Company Overview

12.6.2.  Product Offerings

12.6.3.  Financial Performance

12.6.4.  Recent Initiatives

12.7.              Open Text Corporation

12.7.1.  Company Overview

12.7.2.  Product Offerings

12.7.3.  Financial Performance

12.7.4.  Recent Initiatives

12.8.              Oracle Corporation

12.8.1.  Company Overview

12.8.2.  Product Offerings

12.8.3.  Financial Performance

12.8.4.  Recent Initiatives

12.9.              SAP SE

12.9.1.  Company Overview

12.9.2.  Product Offerings

12.9.3.  Financial Performance

12.9.4.  Recent Initiatives

12.10.           Sitecore

12.10.1.               Company Overview

12.10.2.               Product Offerings

12.10.3.               Financial Performance

12.10.4.               Recent Initiatives

Chapter 13.  Research Methodology

13.1.              Primary Research

13.2.              Secondary Research

13.3.              Assumptions

Chapter 14.  Appendix

14.1.              About Us

14.2.              Glossary of Terms

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