March 27, 2024

US$ 40.98 Bn of Potential Opportunity Is Opening Up In E-bike Market

The global E-bike market growth is projected to be USD 40.98 billion by 2030, growing from USD 17.56 billion in 2021, at a CAGR of 9.6% from 2021 to 2030. The report contains 150+ pages with detailed analysis.

The base year for the study has been considered 2021, the historic year 2017 and 2020, the forecast period considered is from 2021 to 2030. The E-bike market is analyzed on the basis of value (US$ Million), volume (Unit), and price (US$/Unit).

Electric bikes are foreseen as a flexible and eco-friendly mode of transportation. Customers’ perception about e-bikes is as they are ideal substitute for smart cars, scooters, and public transport. These bikes help in tackling traffic jams, owing to the compact size of bikes and can attain high speed with minimum efforts plus they also provide health benefits owing to the act of peddling. These factors are raising the popularity of e-bikes across the globe.

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Scope of the E-bike Market

Report CoverageDetails
Market SizeUSD 40.98 billion by 2030
Growth RateCAGR of 9.6% from 2021 and 2030
Largest MarketAsia Pacific
Fastest Growing MarketMiddle East & Africa
Base Year2021
Forecast Period2021 to 2030
Segments CoveredClass, Speed, Battery Type, Motor Type, Mode, Application, Region

Key Companies & Market Share Insights

The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers, novel product introductions and developments, promotion strategies and Research and Development (R&D) activities in the marketplace. Companies are also spending on the development of improved products. Moreover, they are also focusing on maintaining competitive pricing. The competitive profiling of these players includes business and financial overview, gross margin, production, sales, and recent developments which can aid in assessing competition in the market.

Some of the major players in the global E-bike market include:

  • Accell Group
  • Derby Cycle
  • Fuji-ta Bicycle Co. Ltd.
  • Giant Manufacturing Co. Ltd.
  • Jiangsu Xinri E-Vehicle Co. Ltd.
  • Mahindra & Mahindra Ltd. (GenZe)
  • Prodecotech LLC
  • Tianjin Golden Wheel Group Co., Ltd.
  • Trek Bicycle Corporation
  • Yamaha Motor Co. Ltd.

COVID-19 Impact Analysis:

  • The automotive industry was badly impacted due to the outbreak of COVID-19 in the year 2020 and witnessed a decline of nearly 20% in the automotive sales
  • Mobility service sector was among the severely impacted industries by the coronavirus pandemic as transit system and Uber registered a fall in passenger of approximately 90%-70%
  • Although, the automotive sector is struggling through this pandemic time, the electric bike (e-bike) industry expected to witness promising growth in the near future
  • The import figure of e-bikes in Europe is slightly impact in the starting four months of the COVID-19 outbreak with a decline of nearly 3%

Global E-bike Market Report Highlights:

  • The Asia Pacific captured major portion of revenue as well as consumption share of more than 90% in the year 2019. Significant production of e-bikes in China is the major factor that drives the market growth in the region.
  • Based on speed, up to 25 km/h is the most opportunistic segment owing to the no regulations applied on the usage of e-bike under 25 kmph speed range. In 2020, up to 25 Km/h segment dominated the market with around 66.62 % share in terms of revenue of the total market. In addition, up to 25 Km/h is projected to grow at highest CAGR of 9.59% during forecast period from 2021 to 2030.
  • On the basis of battery type, li-ion are the most lucrative segment that register the fastest growth over the analysis period owing to numerous on-going research to enhance the battery performance and reduce its overall operating cost and size of the battery.
  • By class, in 2020, Class 1 segment dominated the market with around 45.80% share in terms of revenue of the total market. In addition, Class 1 is projected to grow at the highest CAGR of 9.80% during forecast period from 2021 to 2030.
  • By motor type, in 2020 the hub segment dominated the market with around 77.28 % share in terms of revenue of the total market. On the other hand, mid-drive is projected to grow at highest CAGR of 10.81% during forecast period from 2021 to 2030.
  • By modein 2020, pedal assist segment dominated the market with around 43.86% share in terms of revenue of the total market. In addition, pedal assist is projected to grow at highest CAGR of 10.05% during forecast period from 2021 to 2030.
  • By application, in 2020, city/urban segment dominated the market with around 60.71% share in terms of revenue of the total market. On the other hand, mountain/trekking is projected to grow at the highest CAGR of 10.20% during forecast period from 2021 to 2030.

Global E-bike Market News:

  • In March 2021, SUNRA introduced a new e-bike for riders who want more, more distance, more manpower saving, more style & more fun. All of Sunra e-bikes are designed with pedal-assist motors that are located in the same area as your pedals. They feel natural while pedaling, are easy to shift on hills, and provide a boost of smooth, consistent power with every pedal stroke you take.
  • In May 2019, Giant Manufacturing announced to join a B2B platform ConnectBike. Under this project the company will develop more than 300,000 e-bike for providing connected bike sharing platform in the Netherlands and Belgium by 2022.
  • In April 2019, Accell Group has signed a contract with a Dutch hotel chain for the delivery of 1,300 Sparta e-bikes via B2B partner Zilt bikes. Fletcher Hotels will use the e-bikes, painted in its company colours, to expand its rental portfolio.
  • In July 2018, Giant Bicycle released its new eMTB models for model year 2019, the Trance E+ and the Stance E+. These models are more based on the Trance and Stance traditional mountain bikes that make their line more consistent. The bikes are called the Trance E+ and Stance E+, respectively.
  • In August 2017, Germany based e-bike manufacturer, Derby Cycle introduced four new e-bike model families Endeavour (Trekking), Entice (Cross), Image (City) and Berleen (Urban) under its brand named Kalkhoff. The new e-bike are integrated with mid-engine and fully integrated battery

Market Segments Covered

By Class

  • Class 1
  • Class 2
  • Class 3

By Speed

  • Up to 25 km/h
  • 25-45 km/h

By Battery Type

  • Lithium-ion
  • Nickel Metal Hydride (NiMH)
  • Lead Acid
  • Others

By Motor Type

  • Hub
  • Mid-drive

By Mode

  • Pedal Assist
  • Throttle
  • Others

By Application

  • Mountain/trekking
  • City/urban
  • Cargo
  • Others

By Regional Outlook

  • North America
    • US
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC
    • North Africa
    • South Africa
    • Rest of the Middle East & Africa

TABLE OF CONTENT

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global E-bike Market, By Class

7.1.  E-bike Market, by Class, 2021-2030

7.1.1.    Class I

7.1.1.1.        Market Revenue and Forecast (2019-2030)

7.1.2.    Class II

7.1.2.1.        Market Revenue and Forecast (2019-2030)

7.1.3.    Class III

7.1.3.1.        Market Revenue and Forecast (2019-2030)

Chapter 8.  Global E-bike Market, By Speed

8.1.  E-bike Market, by Speed, 2021-2030

8.1.1.    up to 25 km/h

8.1.1.1.        Market Revenue and Forecast (2019-2030)

8.1.2.    25-45 km/h

8.1.2.1.        Market Revenue and Forecast (2019-2030)

Chapter 9.  Global E-bike Market, By Battery Type

9.1.  E-bike Market, by Battery Type, 2021-2030

9.1.1.    Lithium-ion

9.1.1.1.        Market Revenue and Forecast (2019-2030)

9.1.2.    Lithium-ion polymer

9.1.2.1.        Market Revenue and Forecast (2019-2030)

9.1.3.    Lead acid

9.1.3.1.        Market Revenue and Forecast (2019-2030)

9.1.4.    Others

9.1.4.1.        Market Revenue and Forecast (2019-2030)

Chapter 10.      Global E-bike Market, By Motor Type

10.1.        E-bike Market, by Motor Type, 2021-2030

10.1.1.  Hub

10.1.1.1.      Market Revenue and Forecast (2019-2030)

10.1.2.  Mid

10.1.2.1.      Market Revenue and Forecast (2019-2030)

Chapter 11.      Global E-bike Market, By Mode

11.1.        E-bike Market, by Mode, 2021-2030

11.1.1.  Pedal assist

11.1.1.1.      Market Revenue and Forecast (2019-2030)

11.1.2.  Throttle

11.1.2.1.      Market Revenue and Forecast (2019-2030)

Chapter 12.      Global E-bike Market, By Components

12.1.        E-bike Market, by Components, 2021-2030

12.1.1.  Batteries

12.1.1.1.      Market Revenue and Forecast (2019-2030)

12.1.2.  Electric Motors

12.1.2.1.      Market Revenue and Forecast (2019-2030)

12.1.3.  Frame with Fork

12.1.3.1.      Market Revenue and Forecast (2019-2030)

12.1.4.  Wheels

12.1.4.1.      Market Revenue and Forecast (2019-2030)

12.1.5.  Crank Gears

12.1.5.1.      Market Revenue and Forecast (2019-2030)

12.1.6.  Brake Systems

12.1.6.1.      Market Revenue and Forecast (2019-2030)

Chapter 13.      Global E-bike Market, By Usage

13.1.        E-bike Market, by Usage, 2021-2030

13.1.1.  Mountain/trekking

13.1.1.1.      Market Revenue and Forecast (2019-2030)

13.1.2.  City/urban

13.1.2.1.      Market Revenue and Forecast (2019-2030)

13.1.3.  Cargo

13.1.3.1.      Market Revenue and Forecast (2019-2030)

Chapter 14.      Global E-bike  Market, Regional Estimates and Trend Forecast

14.1.        North America

14.1.1.  Market Revenue and Forecast, by Class (2019-2030)

14.1.2.  Market Revenue and Forecast, by Speed (2019-2030)

14.1.3.  Market Revenue and Forecast, by Battery Type (2019-2030)

14.1.4.  Market Revenue and Forecast, by Motor Type (2019-2030)

14.1.5.  Market Revenue and Forecast, by Mode (2019-2030)

14.1.6.  Market Revenue and Forecast, by Usage (2019-2030)

14.1.7.  Market Revenue and Forecast, by Components (2019-2030)

14.1.8.  U.S.

14.1.8.1.      Market Revenue and Forecast, by Class (2019-2030)

14.1.8.2.      Market Revenue and Forecast, by Speed (2019-2030)

14.1.8.3.      Market Revenue and Forecast, by Battery Type (2019-2030)

14.1.8.4.      Market Revenue and Forecast, by Motor Type (2019-2030)

14.1.8.5.      Market Revenue and Forecast, by Mode (2019-2030)

14.1.8.6.      Market Revenue and Forecast, by Usage (2019-2030)

14.1.8.7.      Market Revenue and Forecast, by Components (2019-2030)

14.1.9.  Rest of North America

14.1.9.1.      Market Revenue and Forecast, by Class (2019-2030)

14.1.9.2.      Market Revenue and Forecast, by Speed (2019-2030)

14.1.9.3.      Market Revenue and Forecast, by Battery Type (2019-2030)

14.1.9.4.      Market Revenue and Forecast, by Motor Type (2019-2030)

14.1.9.5.      Market Revenue and Forecast, by Mode (2019-2030)

14.1.9.6.      Market Revenue and Forecast, by Usage (2019-2030)

14.1.9.7.      Market Revenue and Forecast, by Components (2019-2030)

14.2.        Europe

14.2.1.  Market Revenue and Forecast, by Class (2019-2030)

14.2.2.  Market Revenue and Forecast, by Speed (2019-2030)

14.2.3.  Market Revenue and Forecast, by Battery Type (2019-2030)

14.2.4.  Market Revenue and Forecast, by Motor Type (2019-2030)

14.2.5.  Market Revenue and Forecast, by Mode (2019-2030)

14.2.6.  Market Revenue and Forecast, by Usage (2019-2030)

14.2.7.  Market Revenue and Forecast, by Components (2019-2030)

14.2.8.  UK

14.2.8.1.      Market Revenue and Forecast, by Class (2019-2030)

14.2.8.2.      Market Revenue and Forecast, by Speed (2019-2030)

14.2.8.3.      Market Revenue and Forecast, by Battery Type (2019-2030)

14.2.8.4.      Market Revenue and Forecast, by Motor Type (2019-2030)

14.2.8.5.      Market Revenue and Forecast, by Mode (2019-2030)

14.2.8.6.      Market Revenue and Forecast, by Usage (2019-2030)

14.2.8.7.      Market Revenue and Forecast, by Components (2019-2030)

14.2.9.  Germany

14.2.9.1.      Market Revenue and Forecast, by Class (2019-2030)

14.2.9.2.      Market Revenue and Forecast, by Speed (2019-2030)

14.2.9.3.      Market Revenue and Forecast, by Battery Type (2019-2030)

14.2.9.4.      Market Revenue and Forecast, by Motor Type (2019-2030)

14.2.9.5.      Market Revenue and Forecast, by Mode (2019-2030)

14.2.9.6.      Market Revenue and Forecast, by Usage (2019-2030)

14.2.9.7.      Market Revenue and Forecast, by Components (2019-2030)

14.2.10.               France

14.2.10.1.   Market Revenue and Forecast, by Class (2019-2030)

14.2.10.2.   Market Revenue and Forecast, by Speed (2019-2030)

14.2.10.3.   Market Revenue and Forecast, by Battery Type (2019-2030)

14.2.10.4.   Market Revenue and Forecast, by Motor Type (2019-2030)

14.2.10.5.   Market Revenue and Forecast, by Mode (2019-2030)

14.2.10.6.   Market Revenue and Forecast, by Usage (2019-2030)

14.2.10.7.   Market Revenue and Forecast, by Components (2019-2030)

14.2.11.               Rest of Europe

14.2.11.1.   Market Revenue and Forecast, by Class (2019-2030)

14.2.11.2.   Market Revenue and Forecast, by Speed (2019-2030)

14.2.11.3.   Market Revenue and Forecast, by Battery Type (2019-2030)

14.2.11.4.   Market Revenue and Forecast, by Motor Type (2019-2030)

14.2.11.5.   Market Revenue and Forecast, by Mode (2019-2030)

14.2.11.6.   Market Revenue and Forecast, by Usage (2019-2030)

14.2.11.7.   Market Revenue and Forecast, by Components (2019-2030)

14.3.        APAC

14.3.1.  Market Revenue and Forecast, by Class (2019-2030)

14.3.2.  Market Revenue and Forecast, by Speed (2019-2030)

14.3.3.  Market Revenue and Forecast, by Battery Type (2019-2030)

14.3.4.  Market Revenue and Forecast, by Motor Type (2019-2030)

14.3.5.  Market Revenue and Forecast, by Mode (2019-2030)

14.3.6.  Market Revenue and Forecast, by Usage (2019-2030)

14.3.7.  Market Revenue and Forecast, by Components (2019-2030)

14.3.8.  India

14.3.8.1.      Market Revenue and Forecast, by Class (2019-2030)

14.3.8.2.      Market Revenue and Forecast, by Speed (2019-2030)

14.3.8.3.      Market Revenue and Forecast, by Battery Type (2019-2030)

14.3.8.4.      Market Revenue and Forecast, by Motor Type (2019-2030)

14.3.8.5.      Market Revenue and Forecast, by Mode (2019-2030)

14.3.8.6.      Market Revenue and Forecast, by Usage (2019-2030)

14.3.8.7.      Market Revenue and Forecast, by Components (2019-2030)

14.3.9.  China

14.3.9.1.      Market Revenue and Forecast, by Class (2019-2030)

14.3.9.2.      Market Revenue and Forecast, by Speed (2019-2030)

14.3.9.3.      Market Revenue and Forecast, by Battery Type (2019-2030)

14.3.9.4.      Market Revenue and Forecast, by Motor Type (2019-2030)

14.3.9.5.      Market Revenue and Forecast, by Mode (2019-2030)

14.3.9.6.      Market Revenue and Forecast, by Usage (2019-2030)

14.3.9.7.      Market Revenue and Forecast, by Components (2019-2030)

14.3.10.               Japan

14.3.10.1.   Market Revenue and Forecast, by Class (2019-2030)

14.3.10.2.   Market Revenue and Forecast, by Speed (2019-2030)

14.3.10.3.   Market Revenue and Forecast, by Battery Type (2019-2030)

14.3.10.4.   Market Revenue and Forecast, by Motor Type (2019-2030)

14.3.10.5.   Market Revenue and Forecast, by Mode (2019-2030)

14.3.10.6.   Market Revenue and Forecast, by Usage (2019-2030)

14.3.10.7.   Market Revenue and Forecast, by Components (2019-2030)

14.3.11.               Rest of APAC

14.3.11.1.   Market Revenue and Forecast, by Class (2019-2030)

14.3.11.2.   Market Revenue and Forecast, by Speed (2019-2030)

14.3.11.3.   Market Revenue and Forecast, by Battery Type (2019-2030)

14.3.11.4.   Market Revenue and Forecast, by Motor Type (2019-2030)

14.3.11.5.   Market Revenue and Forecast, by Mode (2019-2030)

14.3.11.6.   Market Revenue and Forecast, by Usage (2019-2030)

14.3.11.7.   Market Revenue and Forecast, by Components (2019-2030)

14.4.        MEA

14.4.1.  Market Revenue and Forecast, by Class (2019-2030)

14.4.2.  Market Revenue and Forecast, by Speed (2019-2030)

14.4.3.  Market Revenue and Forecast, by Battery Type (2019-2030)

14.4.4.  Market Revenue and Forecast, by Motor Type (2019-2030)

14.4.5.  Market Revenue and Forecast, by Mode (2019-2030)

14.4.6.  Market Revenue and Forecast, by Usage (2019-2030)

14.4.7.  Market Revenue and Forecast, by Components (2019-2030)

14.4.8.  GCC

14.4.8.1.      Market Revenue and Forecast, by Class (2019-2030)

14.4.8.2.      Market Revenue and Forecast, by Speed (2019-2030)

14.4.8.3.      Market Revenue and Forecast, by Battery Type (2019-2030)

14.4.8.4.      Market Revenue and Forecast, by Motor Type (2019-2030)

14.4.8.5.      Market Revenue and Forecast, by Mode (2019-2030)

14.4.8.6.      Market Revenue and Forecast, by Usage (2019-2030)

14.4.8.7.      Market Revenue and Forecast, by Components (2019-2030)

14.4.9.  North Africa

14.4.9.1.      Market Revenue and Forecast, by Class (2019-2030)

14.4.9.2.      Market Revenue and Forecast, by Speed (2019-2030)

14.4.9.3.      Market Revenue and Forecast, by Battery Type (2019-2030)

14.4.9.4.      Market Revenue and Forecast, by Motor Type (2019-2030)

14.4.9.5.      Market Revenue and Forecast, by Mode (2019-2030)

14.4.9.6.      Market Revenue and Forecast, by Usage (2019-2030)

14.4.9.7.      Market Revenue and Forecast, by Components (2019-2030)

14.4.10.               South Africa

14.4.10.1.   Market Revenue and Forecast, by Class (2019-2030)

14.4.10.2.   Market Revenue and Forecast, by Speed (2019-2030)

14.4.10.3.   Market Revenue and Forecast, by Battery Type (2019-2030)

14.4.10.4.   Market Revenue and Forecast, by Motor Type (2019-2030)

14.4.10.5.   Market Revenue and Forecast, by Mode (2019-2030)

14.4.10.6.   Market Revenue and Forecast, by Usage (2019-2030)

14.4.10.7.   Market Revenue and Forecast, by Components (2019-2030)

14.4.11.               Rest of MEA

14.4.11.1.   Market Revenue and Forecast, by Class (2019-2030)

14.4.11.2.   Market Revenue and Forecast, by Speed (2019-2030)

14.4.11.3.   Market Revenue and Forecast, by Battery Type (2019-2030)

14.4.11.4.   Market Revenue and Forecast, by Motor Type (2019-2030)

14.4.11.5.   Market Revenue and Forecast, by Mode (2019-2030)

14.4.11.6.   Market Revenue and Forecast, by Usage (2019-2030)

14.4.11.7.   Market Revenue and Forecast, by Components (2019-2030)

14.5.        Latin America

14.5.1.  Market Revenue and Forecast, by Class (2019-2030)

14.5.2.  Market Revenue and Forecast, by Speed (2019-2030)

14.5.3.  Market Revenue and Forecast, by Battery Type (2019-2030)

14.5.4.  Market Revenue and Forecast, by Motor Type (2019-2030)

14.5.5.  Market Revenue and Forecast, by Mode (2019-2030)

14.5.6.  Market Revenue and Forecast, by Usage (2019-2030)

14.5.7.  Market Revenue and Forecast, by Components (2019-2030)

14.5.8.  Brazil

14.5.8.1.      Market Revenue and Forecast, by Class (2019-2030)

14.5.8.2.      Market Revenue and Forecast, by Speed (2019-2030)

14.5.8.3.      Market Revenue and Forecast, by Battery Type (2019-2030)

14.5.8.4.      Market Revenue and Forecast, by Motor Type (2019-2030)

14.5.8.5.      Market Revenue and Forecast, by Mode (2019-2030)

14.5.8.6.      Market Revenue and Forecast, by Usage (2019-2030)

14.5.8.7.      Market Revenue and Forecast, by Components (2019-2030)

14.5.9.  Rest of LATAM

14.5.9.1.      Market Revenue and Forecast, by Class (2019-2030)

14.5.9.2.      Market Revenue and Forecast, by Speed (2019-2030)

14.5.9.3.      Market Revenue and Forecast, by Battery Type (2019-2030)

14.5.9.4.      Market Revenue and Forecast, by Motor Type (2019-2030)

14.5.9.5.      Market Revenue and Forecast, by Mode (2019-2030)

14.5.9.6.      Market Revenue and Forecast, by Usage (2019-2030)

14.5.9.7.      Market Revenue and Forecast, by Components (2019-2030)

Chapter 15.  Company Profiles

15.1.              Accell Group

15.1.1.  Company Overview

15.1.2.  Product Offerings

15.1.3.  Financial Performance

15.1.4.  Recent Initiatives

15.2.              Derby Cycle

15.2.1.  Company Overview

15.2.2.  Product Offerings

15.2.3.  Financial Performance

15.2.4.  Recent Initiatives

15.3.              Fuji-ta Bicycle Co., Ltd.

15.3.1.  Company Overview

15.3.2.  Product Offerings

15.3.3.  Financial Performance

15.3.4.  Recent Initiatives

15.4.              Giant Manufacturing Co., Ltd.

15.4.1.  Company Overview

15.4.2.  Product Offerings

15.4.3.  Financial Performance

15.4.4.  Recent Initiatives

15.5.              Jiangsu Xinri E-Vehicle Co., Ltd.

15.5.1.  Company Overview

15.5.2.  Product Offerings

15.5.3.  Financial Performance

15.5.4.  Recent Initiatives

15.6.              Mahindra & Mahindra Ltd. (GenZe)

15.6.1.  Company Overview

15.6.2.  Product Offerings

15.6.3.  Financial Performance

15.6.4.  Recent Initiatives

15.7.              Prodecotech, LLC

15.7.1.  Company Overview

15.7.2.  Product Offerings

15.7.3.  Financial Performance

15.7.4.  Recent Initiatives

15.8.              Tianjin Golden Wheel Group Co., Ltd.

15.8.1.  Company Overview

15.8.2.  Product Offerings

15.8.3.  Financial Performance

15.8.4.  Recent Initiatives

15.9.              Trek Bicycle Corporation

15.9.1.  Company Overview

15.9.2.  Product Offerings

15.9.3.  Financial Performance

15.9.4.  Recent Initiatives

15.10.           Yamaha Motor Co. Ltd.

15.10.1.               Company Overview

15.10.2.               Product Offerings

15.10.3.               Financial Performance

15.10.4.               Recent Initiatives

Chapter 16.  Research Methodology

16.1.              Primary Research

16.2.              Secondary Research

16.3.              Assumptions

Chapter 17.  Appendix

17.1.              About Us

17.2.             Glossary of Terms

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