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Hard Seltzer Market Size, Share & Research Report 2022 to 2030

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The global Hard Seltzer market size is expected to be worth around US$ 50 billion by 2030, according to a new report by Vision Research Reports.

The global Hard Seltzer market size was valued at US$ 5.6 billion in 2020 and is anticipated to grow at a CAGR of 32.4% during forecast period 2021 to 2030.

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Report Coverage

Report Scope Details
Market Size US$ 50 Billion by 2030
Growth Rate CAGR of 32.4% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered ABV content, Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Mark Anthony Brands International; Anheuser-Busch InBev; The Coca Cola Company; Diageo plc; Heineken N.V.; The Boston Beer Company; Molson Coors Beverage Company; Constellation Brands, Inc.; Kopparberg

Growth Factors

The rising adoption of low alcohol content beverages among millennials and the younger generation is driving market demand. Moreover, consumers are trying to reduce their alcohol consumption or becoming ‘sober-curious’, which has further led to an increase in the demand for low-alcoholic beverages.

Shifting consumer preference for low alcohol content beverages especially among millennials and the working-class population is expected to be a key factor contributing to the growth of the market.

By ABV Content Analysis

Hard seltzer with 5.0% to 6.9% ABV content held the largest revenue share of more than 51.0% in 2020 and is expected to maintain its dominance over the forecast period.

hard seltzer with 1.0% to 4.9% ABV content is projected to register the fastest CAGR of 32.3% from 2021 to 2030. Owing to rising consumer focus toward health and wellness, people of all ages are trying to cut down on alcohol.

Some of the brands offering these drinks with 1.0% to 4.9% of ABV content include Corona, BON V!V Spiked, Smirnoff, Night Shift Hoot, Willie’s Superbrew, Coors, San Juan Spiked, Crook & Marker Spiked Seltzer, and Funky Buddha Premium Hard Seltzer.

By Distribution Channel Analysis

The off-trade was a larger distribution channel with a revenue share of more than 72.0% in the global market in 2020. The segment includes all retail outlets such as hypermarkets, supermarkets, convenience stores, mini markets, and wine and spirit shops. People prefer these stores as they offer huge discounts and offers.

The on-trade channel is anticipated to register the fastest CAGR of 35.0% from 2021 to 2030. The category includes outlets such as bars, clubs, hotels, and lounges. The COVID-19 pandemic has led to lockdowns and shutdowns across the world.

By Regional Analysis

North America made the largest contribution in the global hard seltzer market and accounted for the largest revenue share of 55.7% in 2020. The region has been witnessing high demand for hard seltzer, especially from young consumers.

Furthermore, the mass appeal of these drinks has made them acceptable to both male and female drinkers, which, in turn, is likely to further increase the consumption of hard seltzer in the upcoming years. The rest of the world is the fastest-growing market and is expected to witness a CAGR of 68.9% from 2021 to 2030.

Hard seltzer with 1% to 4.9% ABV content is much more popular in Asian countries, thus manufacturers are keen to capture this market by launching products.

Key Players

  • Mark Anthony Brands International
  • Anheuser-Busch InBev
  • The Coca Cola Company
  • Diageo plc
  • Heineken N.V.
  • The Boston Beer Company
  • Molson Coors Beverage Company
  • Constellation Brands, Inc.
  • Kopparberg

Market Segmentation

  • By ABV Content
    • 1.0% to 4.9%
    • 5.0% to 6.9%
    • Others
  • By Distribution Channel
    • Off-trade
    • On-trade
  • Regional
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • U.K.
      • Netherlands
      • Ireland
    • Rest of the World (RoW)
      • Australia
      • China
      • New Zealand

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Hard Seltzer Market, By ABV Content

7.1.  Hard Seltzer Market, by ABV Content, 2021-2030

7.1.1.    1.0% to 4.9%

7.1.1.1.        Market Revenue and Forecast (2017-2030)

7.1.2.    5.0% to 6.9%

7.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Hard Seltzer Market, By Distribution Channel

8.1.  Hard Seltzer Market, by Distribution Channel, 2021-2030

8.1.1.    Off-trade

8.1.1.1.        Market Revenue and Forecast (2017-2030)

8.1.2.    On-trade

8.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 9.  Global Hard Seltzer Market, Regional Estimates and Trend Forecast

9.1.  North America

9.1.1.    Market Revenue and Forecast, by ABV Content (2017-2030)

9.1.2.    Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.1.3.    U.S.

9.1.3.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.1.3.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.1.4.    Rest of North America

9.1.4.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.1.4.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.2.  Europe

9.2.1.    Market Revenue and Forecast, by ABV Content (2017-2030)

9.2.2.    Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.2.3.    UK

9.2.3.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.2.3.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.2.4.    Germany

9.2.4.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.2.4.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.2.5.    France

9.2.5.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.2.5.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.2.6.    Rest of Europe

9.2.6.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.2.6.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.3.  APAC

9.3.1.    Market Revenue and Forecast, by ABV Content (2017-2030)

9.3.2.    Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.3.3.    India

9.3.3.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.3.3.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.3.4.    China

9.3.4.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.3.4.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.3.5.    Japan

9.3.5.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.3.5.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.3.6.    Rest of APAC

9.3.6.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.3.6.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.4.  MEA

9.4.1.    Market Revenue and Forecast, by ABV Content (2017-2030)

9.4.2.    Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.4.3.    GCC

9.4.3.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.4.3.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.4.4.    North Africa

9.4.4.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.4.4.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.4.5.    South Africa

9.4.5.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.4.5.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.4.6.    Rest of MEA

9.4.6.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.4.6.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.5.  Latin America

9.5.1.    Market Revenue and Forecast, by ABV Content (2017-2030)

9.5.2.    Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.5.3.    Brazil

9.5.3.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.5.3.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.5.4.    Rest of LATAM

9.5.4.1.        Market Revenue and Forecast, by ABV Content (2017-2030)

9.5.4.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

Chapter 10.  Company Profiles

10.1.              Mark Anthony Brands International

10.1.1.  Company Overview

10.1.2.  ABV Content Offerings

10.1.3.  Financial Performance

10.1.4.  Recent Initiatives

10.2.              Anheuser-Busch InBev

10.2.1.  Company Overview

10.2.2.  ABV Content Offerings

10.2.3.  Financial Performance

10.2.4.  Recent Initiatives

10.3.              The Coca Cola Company

10.3.1.  Company Overview

10.3.2.  ABV Content Offerings

10.3.3.  Financial Performance

10.3.4.  Recent Initiatives

10.4.              Diageo plc

10.4.1.  Company Overview

10.4.2.  ABV Content Offerings

10.4.3.  Financial Performance

10.4.4.  Recent Initiatives

10.5.              Heineken N.V.

10.5.1.  Company Overview

10.5.2.  ABV Content Offerings

10.5.3.  Financial Performance

10.5.4.  Recent Initiatives

10.6.              The Boston Beer Company

10.6.1.  Company Overview

10.6.2.  ABV Content Offerings

10.6.3.  Financial Performance

10.6.4.  Recent Initiatives

10.7.              Molson Coors Beverage Company

10.7.1.  Company Overview

10.7.2.  ABV Content Offerings

10.7.3.  Financial Performance

10.7.4.  Recent Initiatives

10.8.              Constellation Brands, Inc.

10.8.1.  Company Overview

10.8.2.  ABV Content Offerings

10.8.3.  Financial Performance

10.8.4.  Recent Initiatives

10.9.              Constellation Brands, Inc.

10.9.1.  Company Overview

10.9.2.  ABV Content Offerings

10.9.3.  Financial Performance

10.9.4.  Recent Initiatives

10.10.           Kopparberg

10.10.1.               Company Overview

10.10.2.               ABV Content Offerings

10.10.3.               Financial Performance

10.10.4.               Recent Initiatives

Chapter 11.  Research Methodology

11.1.              Primary Research

11.2.              Secondary Research

11.3.              Assumptions

Chapter 12.  Appendix

12.1.              About Us

12.2.              Glossary of Terms

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