The global Laundry Sanitizer market size is expected to reach USD 54.5 billion by 2030 and is expected to expand at a CAGR of 12.7% from 2021 to 2030.
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Growth Factors
The growing preference for laundry care products, coupled with the rise in infectious diseases, is accelerating the growth of the market. Several key players in the market are launching laundry sanitizers in different fragrances and qualities, thereby increasing the market demand.
As per Baxter, a healthcare company, players in the detergent market are marketing laundry products with sanitizing and cleaning properties during the COVID-19 pandemic. Moreover, as per Novozymes, close to 41% of customers are looking for sustainable laundry products and are educating themselves on the types of cleaning products present in the market. This, in turn, has increased the demand for natural products.
Report Coverage
| Report Scope | Details |
| Market Size | USD 54.5 Mn by 2030 |
| Growth Rate | CAGR of 12.7% From 2021 to 2030 |
| Base Year | 2020 |
| Historic Data | 2017 to 2020 |
| Forecast Period | 2021 to 2030 |
| Segments Covered | Type |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Mentioned | Procter and Gamble; Reckitt Benckiser Group PLC; ITC Ltd.; Unilever; Dabur India Ltd. |
Report Highlights
The plain segment held the largest share of over 90.0% in 2020 and is anticipated to expand at the fastest CAGR from 2021 to 2030 owing to the increasing demand for natural laundry care products. The growing demand for fragrant house cleaning products is driving the demand for this segment.
a rise in residential construction, coupled with the rising household expenditure, has increased the demand for laundry cleaning products. As per Alpha Aromatics, consumers are engaged with scented products owing to which several commercial companies are producing products in several fragrances.
Asia Pacific dominated the market and held a revenue share of over 45.0%. A rise in disposable income and an increase in the cases of COVID-19 have been the major factors fueling the demand for laundry sanitizers in the region.
FMCG companies in Asia Pacific are expanding their product portfolio by launching hygiene and wellness-based products to cater to consumer demand. Companies such as Cipla Health, Dabur, Emami, and RSH Global have made entry into the sanitizer market to expand their market share and cater to consumer demand.
Key Players
- Unilever
- ITC Ltd.
- Dabur India Ltd.
- The Clorox Company
- Micro Balance Health Products
- Reckitt Benckiser Group PLC
- Procter & Gamble
- Church & Dwight Co. Inc.
- Spectrum Brands Inc.
- Cosmo Films Ltd.
Market Segmentation
- Type
- Scented
- Plain
- Regional
- North America
- U.S.
- Europe
- U.K.
- Germany
- Asia Pacific
- China
- India
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
- North America
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Reasons to Purchase this Report:– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Laundry Sanitizer Market, By Type
7.1. Laundry Sanitizer Market, by Type, 2020-2030
7.1.1. Scented
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. Plain
7.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Laundry Sanitizer Market, Regional Estimates and Trend Forecast
8.1. North America
8.1.1. Market Revenue and Forecast, by Type (2017-2030)
8.1.2. U.S.
8.1.3. Rest of North America
8.1.3.1. Market Revenue and Forecast, by Type (2017-2030)
8.2. Europe
8.2.1. Market Revenue and Forecast, by Type (2017-2030)
8.2.2. UK
8.2.2.1. Market Revenue and Forecast, by Type (2017-2030)
8.2.3. France
8.2.3.1. Market Revenue and Forecast, by Type (2017-2030)
8.2.4. Rest of Europe
8.2.4.1. Market Revenue and Forecast, by Type (2017-2030)
8.3. APAC
8.3.1. Market Revenue and Forecast, by Type (2017-2030)
8.3.2. India
8.3.2.1. Market Revenue and Forecast, by Type (2017-2030)
8.3.3. China
8.3.3.1. Market Revenue and Forecast, by Type (2017-2030)
8.3.4. Japan
8.3.4.1. Market Revenue and Forecast, by Type (2017-2030)
8.3.5. Rest of APAC
8.3.5.1. Market Revenue and Forecast, by Type (2017-2030)
8.4. MEA
8.4.1. Market Revenue and Forecast, by Type (2017-2030)
8.4.2. GCC
8.4.2.1. Market Revenue and Forecast, by Type (2017-2030)
8.4.3. North Africa
8.4.3.1. Market Revenue and Forecast, by Type (2017-2030)
8.4.4. South Africa
8.4.4.1. Market Revenue and Forecast, by Type (2017-2030)
8.4.5. Rest of MEA
8.4.5.1. Market Revenue and Forecast, by Type (2017-2030)
8.5. Latin America
8.5.1. Market Revenue and Forecast, by Type (2017-2030)
8.5.2. Brazil
8.5.2.1. Market Revenue and Forecast, by Type (2017-2030)
8.5.3. Rest of LATAM
8.5.3.1. Market Revenue and Forecast, by Type (2017-2030)
Chapter 9. Company Profiles
9.1. Unilever
9.1.1. Company Overview
9.1.2. Product Offerings
9.1.3. Financial Performance
9.1.4. Recent Initiatives
9.2. ITC Ltd.
9.2.1. Company Overview
9.2.2. Product Offerings
9.2.3. Financial Performance
9.2.4. Recent Initiatives
9.3. Dabur India Ltd.
9.3.1. Company Overview
9.3.2. Product Offerings
9.3.3. Financial Performance
9.3.4. Recent Initiatives
9.4. Micro Balance Health Products
9.4.1. Company Overview
9.4.2. Product Offerings
9.4.3. Financial Performance
9.4.4. Recent Initiatives
9.5. Reckitt Benckiser Group PLC
9.5.1. Company Overview
9.5.2. Product Offerings
9.5.3. Financial Performance
9.5.4. Recent Initiatives
9.6. Procter & Gamble
9.6.1. Company Overview
9.6.2. Product Offerings
9.6.3. Financial Performance
9.6.4. Recent Initiatives
9.7. Church & Dwight Co. Inc.
9.7.1. Company Overview
9.7.2. Product Offerings
9.7.3. Financial Performance
9.7.4. Recent Initiatives
9.8. Spectrum Brands Inc.
9.8.1. Company Overview
9.8.2. Product Offerings
9.8.3. Financial Performance
9.8.4. Recent Initiatives
9.9. Cosmo Films Ltd.
9.9.1. Company Overview
9.9.2. Product Offerings
9.9.3. Financial Performance
9.9.4. Recent Initiatives
Chapter 10. Research Methodology
10.1. Primary Research
10.2. Secondary Research
10.3. Assumptions
Chapter 11. Appendix
11.1. About Us
11.2. Glossary of Terms
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