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Laundry Sanitizer Market is Anticipated to Grow US$ 54.5 Bn By 2030

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The global Laundry Sanitizer market size is expected to reach USD 54.5 billion by 2030 and is expected to expand at a CAGR of 12.7% from 2021 to 2030.

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Growth Factors

 The growing preference for laundry care products, coupled with the rise in infectious diseases, is accelerating the growth of the market. Several key players in the market are launching laundry sanitizers in different fragrances and qualities, thereby increasing the market demand.

As per Baxter, a healthcare company, players in the detergent market are marketing laundry products with sanitizing and cleaning properties during the COVID-19 pandemic. Moreover, as per Novozymes, close to 41% of customers are looking for sustainable laundry products and are educating themselves on the types of cleaning products present in the market. This, in turn, has increased the demand for natural products.

Report Coverage

Report Scope Details
Market Size USD 54.5 Mn by 2030
Growth Rate CAGR of 12.7% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Type
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Procter and Gamble; Reckitt Benckiser Group PLC; ITC Ltd.; Unilever; Dabur India Ltd.

Report Highlights

The plain segment held the largest share of over 90.0% in 2020 and is anticipated to expand at the fastest CAGR from 2021 to 2030 owing to the increasing demand for natural laundry care products. The growing demand for fragrant house cleaning products is driving the demand for this segment.

 a rise in residential construction, coupled with the rising household expenditure, has increased the demand for laundry cleaning products. As per Alpha Aromatics, consumers are engaged with scented products owing to which several commercial companies are producing products in several fragrances.

Asia Pacific dominated the market and held a revenue share of over 45.0%. A rise in disposable income and an increase in the cases of COVID-19 have been the major factors fueling the demand for laundry sanitizers in the region.

FMCG companies in Asia Pacific are expanding their product portfolio by launching hygiene and wellness-based products to cater to consumer demand. Companies such as Cipla Health, Dabur, Emami, and RSH Global have made entry into the sanitizer market to expand their market share and cater to consumer demand.

Key Players

  • Unilever
  • ITC Ltd.
  • Dabur India Ltd.
  • The Clorox Company
  • Micro Balance Health Products
  • Reckitt Benckiser Group PLC
  • Procter & Gamble
  • Church & Dwight Co. Inc.
  • Spectrum Brands Inc.
  • Cosmo Films Ltd.

Market Segmentation

  • Type
    • Scented
    • Plain
  • Regional
    • North America
      • U.S.
    • Europe
      • U.K.
      • Germany
    • Asia Pacific
      • China
      • India
    • Central & South America
      • Brazil
    • Middle East & Africa
      • South Africa

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Reasons to Purchase this Report:– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape        List of Suppliers        List of Buyers

Chapter 7.  Global Laundry Sanitizer Market, By Type

7.1.  Laundry Sanitizer Market, by Type, 2020-2030

7.1.1.    Scented        Market Revenue and Forecast (2017-2030)

7.1.2.    Plain        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Laundry Sanitizer Market, Regional Estimates and Trend Forecast

8.1.  North America

8.1.1.    Market Revenue and Forecast, by Type (2017-2030)

8.1.2.    U.S.

8.1.3.    Rest of North America        Market Revenue and Forecast, by Type (2017-2030)

8.2.  Europe

8.2.1.    Market Revenue and Forecast, by Type (2017-2030)

8.2.2.    UK        Market Revenue and Forecast, by Type (2017-2030)

8.2.3.    France        Market Revenue and Forecast, by Type (2017-2030)

8.2.4.    Rest of Europe        Market Revenue and Forecast, by Type (2017-2030)

8.3.  APAC

8.3.1.    Market Revenue and Forecast, by Type (2017-2030)

8.3.2.    India        Market Revenue and Forecast, by Type (2017-2030)

8.3.3.    China        Market Revenue and Forecast, by Type (2017-2030)

8.3.4.    Japan        Market Revenue and Forecast, by Type (2017-2030)

8.3.5.    Rest of APAC        Market Revenue and Forecast, by Type (2017-2030)

8.4.  MEA

8.4.1.    Market Revenue and Forecast, by Type (2017-2030)

8.4.2.    GCC        Market Revenue and Forecast, by Type (2017-2030)

8.4.3.    North Africa        Market Revenue and Forecast, by Type (2017-2030)

8.4.4.    South Africa        Market Revenue and Forecast, by Type (2017-2030)

8.4.5.    Rest of MEA        Market Revenue and Forecast, by Type (2017-2030)

8.5.  Latin America

8.5.1.    Market Revenue and Forecast, by Type (2017-2030)

8.5.2.    Brazil        Market Revenue and Forecast, by Type (2017-2030)

8.5.3.    Rest of LATAM        Market Revenue and Forecast, by Type (2017-2030)

Chapter 9.    Company Profiles

9.1.  Unilever

9.1.1.    Company Overview

9.1.2.    Product Offerings

9.1.3.    Financial Performance

9.1.4.    Recent Initiatives

9.2.  ITC Ltd.

9.2.1.    Company Overview

9.2.2.    Product Offerings

9.2.3.    Financial Performance

9.2.4.    Recent Initiatives

9.3.  Dabur India Ltd.

9.3.1.    Company Overview

9.3.2.    Product Offerings

9.3.3.    Financial Performance

9.3.4.    Recent Initiatives

9.4.  Micro Balance Health Products

9.4.1.    Company Overview

9.4.2.    Product Offerings

9.4.3.    Financial Performance

9.4.4.    Recent Initiatives

9.5.  Reckitt Benckiser Group PLC

9.5.1.    Company Overview

9.5.2.    Product Offerings

9.5.3.    Financial Performance

9.5.4.    Recent Initiatives

9.6.  Procter & Gamble

9.6.1.    Company Overview

9.6.2.    Product Offerings

9.6.3.    Financial Performance

9.6.4.    Recent Initiatives

9.7.  Church & Dwight Co. Inc.

9.7.1.    Company Overview

9.7.2.    Product Offerings

9.7.3.    Financial Performance

9.7.4.    Recent Initiatives

9.8.  Spectrum Brands Inc.

9.8.1.    Company Overview

9.8.2.    Product Offerings

9.8.3.    Financial Performance

9.8.4.    Recent Initiatives

9.9.  Cosmo Films Ltd.

9.9.1.    Company Overview

9.9.2.    Product Offerings

9.9.3.    Financial Performance

9.9.4.    Recent Initiatives

Chapter 10.  Research Methodology

10.1.              Primary Research

10.2.              Secondary Research

10.3.              Assumptions

Chapter 11.  Appendix

11.1.              About Us

11.2.              Glossary of Terms

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