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Loyalty Management Market is Anticipated to Grow US$ 20.65 Bn By 2030

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The Loyalty Management market is projected to reach US$ 20.65 Bn by 2030. And registering a CAGR of around 15.2% over the forecast period 2021 – 2030.

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Growth Factors

 The growing adoption of advanced solutions that can track consumer behavior and monitor customer scores, and subsequently help in enhancing customer engagement is expected to drive the growth of the market over the forecast period. As the competition among brands intensifies, brands are aggressively pursuing various strategies, including running loyalty programs, as part of the efforts to satisfy customers and prevent them from switching to other brands, thereby contributing to the growth of the market. Continued introduction of various digitalized payment options to enhance consumer experience also bodes well for the growth.

Report Coverage

Report Scope Details
Market Size USD 20.65 billion by 2030
Growth Rate CAGR of 15.2% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Component, Software, Deployment, Organization, Vertical
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned AIMIA; BREIRLEY+PARTNERS; Comarch; Fivestars; ICF Next; Lacek Group; Oracle Corporation; SAP SE

Report Highlights

The component segment is bifurcated into software and service. Loyalty management software dominated the market accounting for over 52% of the overall industry in 2020. Loyalty management software is increasingly being adopted due to the increasing focus on customer experience management and the growing appreciation for online rewards.

Loyalty software is further trifurcated into customer loyalty, channel loyalty, and customer retention. Amongst which customer loyalty held the largest market share of over 44% in 2020. A loyal customer spends its expenditure on branded products as compared to others.

The customer retention segment is expected to register the highest CAGR over the forecast period. Post-Covid, the companies are focusing on retaining their customers by implementing a loyalty program.

Based on organization, the market has been further segmented into small and medium enterprise and large enterprise. The large enterprise segment accounted for a revenue share of around 60% in 2020. Several leading incumbents of various industries and industry verticals, including BFSI, IT and telecommunications, and hospitality, among others, are aggressively adopting loyalty management solutions.

The small and medium enterprise segment is estimated to register the highest CAGR of 15.8 % from 2021 to 2030. Small and medium enterprises are considered key drivers of economic growth and employment generation.

The retail and consumer goods segment dominated the market in 2020 with a revenue share of more than 22%. Based on vertical, the market has been further segmented into transportation, IT and telecommunication, BFSI, media and entertainment, retail and consumer goods, hospitality, and others.

Based on deployment, the market has been segmented into on-premise and cloud. The on-premise segment dominated the market in 2020 with a revenue share of more than 52%. Several companies still prefer on-premise deployment of loyalty management solutions in the wake of the growing concerns over data security and privacy protection.

North America accounted for a revenue share of more than 32% in 2020. North America is home to developed economies, such as the U.S. and Canada. Customers in the region are favoring loyalty-based retail brands. Furthermore, most customers in the region prefer monetary benefits, such as cashback, rebates, and product discounts.

Key Players

  • AIMIA
  • BREIRLEY+PARTNERS
  • Comarch
  • Fivestars
  • ICF Next
  • Lacek Group
  • Oracle Corporation
  • SAP SE

Market Segmentation

  • Component
    • Software
    • Service
  • Software
    • Channel Loyalty
    • Customer Loyalty
    • Customer Retention
  • Deployment
    • On-Premise
    • Cloud
  • Organization
    • Small and Medium Enterprise
    • Large Enterprise
  • Vertical
    • Transportation
    • IT & Telecommunication
    • BFSI
    • Media & Entertainment
    • Retail & Consumer Goods
    • Hospitality
    • Others
  • Regional
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
    • Asia Pacific
      • China
      • Japan
      • India
    • Latin America
      • Brazil
      • Mexico
    • Middle East & Africa

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Loyalty Management Market, By Vertical

7.1.  Loyalty Management Market, by Vertical, 2021-2030

7.1.1.    Software

7.1.1.1.        Market Revenue and Forecast (2017-2030)

7.1.2.    Service

7.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Loyalty Management Market, By Software

8.1.  Loyalty Management Market, by Software, 2021-2030

8.1.1.    Channel Loyalty

8.1.1.1.        Market Revenue and Forecast (2017-2030)

8.1.2.    Customer Loyalty

8.1.2.1.        Market Revenue and Forecast (2017-2030)

8.1.3.    Customer Retention

8.1.3.1.        Market Revenue and Forecast (2017-2030)

Chapter 9.  Global Loyalty Management Market, By Deployment

9.1.  Loyalty Management Market, by Deployment, 2021-2030

9.1.1.    On-Premise

9.1.1.1.        Market Revenue and Forecast (2017-2030)

9.1.2.    Cloud

9.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 10.      Global Loyalty Management Market, By Organization

10.1.        Loyalty Management Market, by Organization, 2021-2030

10.1.1.  Small and Medium Enterprise

10.1.1.1.      Market Revenue and Forecast (2017-2030)

10.1.2.  Large Enterprise

10.1.2.1.      Market Revenue and Forecast (2017-2030)

Chapter 11.      Global Loyalty Management Market, By Vertical

11.1.        Loyalty Management Market, by Vertical, 2021-2030

11.1.1.  Transportation

11.1.1.1.      Market Revenue and Forecast (2017-2030)

11.1.2.  IT & Telecommunication

11.1.2.1.      Market Revenue and Forecast (2017-2030)

11.1.3.  BFSI

11.1.3.1.      Market Revenue and Forecast (2017-2030)

11.1.4.  Media & Entertainment

11.1.4.1.      Market Revenue and Forecast (2017-2030)

11.1.5.  Retail & Consumer Goods

11.1.5.1.      Market Revenue and Forecast (2017-2030)

11.1.6.  Hospitality

11.1.6.1.      Market Revenue and Forecast (2017-2030)

11.1.7.  Others

11.1.7.1.      Market Revenue and Forecast (2017-2030)

Chapter 12.      Global Loyalty Management  Market, Regional Estimates and Trend Forecast

12.1.        North America

12.1.1.  Market Revenue and Forecast, by Vertical (2017-2030)

12.1.2.  Market Revenue and Forecast, by Software (2017-2030)

12.1.3.  Market Revenue and Forecast, by Deployment (2017-2030)

12.1.4.  Market Revenue and Forecast, by Organization (2017-2030)

12.1.5.  Market Revenue and Forecast, by Vertical (2017-2030)

12.1.6.  U.S.

12.1.6.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.1.6.2.      Market Revenue and Forecast, by Software (2017-2030)

12.1.6.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.1.6.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.1.6.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.1.7.  Rest of North America

12.1.7.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.1.7.2.      Market Revenue and Forecast, by Software (2017-2030)

12.1.7.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.1.7.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.1.7.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.2.        Europe

12.2.1.  Market Revenue and Forecast, by Vertical (2017-2030)

12.2.2.  Market Revenue and Forecast, by Software (2017-2030)

12.2.3.  Market Revenue and Forecast, by Deployment (2017-2030)

12.2.4.  Market Revenue and Forecast, by Organization (2017-2030)

12.2.5.  Market Revenue and Forecast, by Vertical (2017-2030)

12.2.6.  UK

12.2.6.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.2.6.2.      Market Revenue and Forecast, by Software (2017-2030)

12.2.6.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.2.6.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.2.6.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.2.7.  Germany

12.2.7.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.2.7.2.      Market Revenue and Forecast, by Software (2017-2030)

12.2.7.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.2.7.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.2.7.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.2.8.  France

12.2.8.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.2.8.2.      Market Revenue and Forecast, by Software (2017-2030)

12.2.8.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.2.8.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.2.8.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.2.9.  Rest of Europe

12.2.9.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.2.9.2.      Market Revenue and Forecast, by Software (2017-2030)

12.2.9.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.2.9.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.2.9.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.3.        APAC

12.3.1.  Market Revenue and Forecast, by Vertical (2017-2030)

12.3.2.  Market Revenue and Forecast, by Software (2017-2030)

12.3.3.  Market Revenue and Forecast, by Deployment (2017-2030)

12.3.4.  Market Revenue and Forecast, by Organization (2017-2030)

12.3.5.  Market Revenue and Forecast, by Vertical (2017-2030)

12.3.6.  India

12.3.6.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.3.6.2.      Market Revenue and Forecast, by Software (2017-2030)

12.3.6.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.3.6.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.3.6.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.3.7.  China

12.3.7.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.3.7.2.      Market Revenue and Forecast, by Software (2017-2030)

12.3.7.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.3.7.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.3.7.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.3.8.  Japan

12.3.8.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.3.8.2.      Market Revenue and Forecast, by Software (2017-2030)

12.3.8.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.3.8.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.3.8.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.3.9.  Rest of APAC

12.3.9.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.3.9.2.      Market Revenue and Forecast, by Software (2017-2030)

12.3.9.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.3.9.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.3.9.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.4.        MEA

12.4.1.  Market Revenue and Forecast, by Vertical (2017-2030)

12.4.2.  Market Revenue and Forecast, by Software (2017-2030)

12.4.3.  Market Revenue and Forecast, by Deployment (2017-2030)

12.4.4.  Market Revenue and Forecast, by Organization (2017-2030)

12.4.5.  Market Revenue and Forecast, by Vertical (2017-2030)

12.4.6.  GCC

12.4.6.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.4.6.2.      Market Revenue and Forecast, by Software (2017-2030)

12.4.6.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.4.6.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.4.6.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.4.7.  North Africa

12.4.7.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.4.7.2.      Market Revenue and Forecast, by Software (2017-2030)

12.4.7.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.4.7.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.4.7.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.4.8.  South Africa

12.4.8.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.4.8.2.      Market Revenue and Forecast, by Software (2017-2030)

12.4.8.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.4.8.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.4.8.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.4.9.  Rest of MEA

12.4.9.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.4.9.2.      Market Revenue and Forecast, by Software (2017-2030)

12.4.9.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.4.9.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.4.9.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.5.        Latin America

12.5.1.  Market Revenue and Forecast, by Vertical (2017-2030)

12.5.2.  Market Revenue and Forecast, by Software (2017-2030)

12.5.3.  Market Revenue and Forecast, by Deployment (2017-2030)

12.5.4.  Market Revenue and Forecast, by Organization (2017-2030)

12.5.5.  Market Revenue and Forecast, by Vertical (2017-2030)

12.5.6.  Brazil

12.5.6.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.5.6.2.      Market Revenue and Forecast, by Software (2017-2030)

12.5.6.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.5.6.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.5.6.5.      Market Revenue and Forecast, by Vertical (2017-2030)

12.5.7.  Rest of LATAM

12.5.7.1.      Market Revenue and Forecast, by Vertical (2017-2030)

12.5.7.2.      Market Revenue and Forecast, by Software (2017-2030)

12.5.7.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.5.7.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.5.7.5.      Market Revenue and Forecast, by Vertical (2017-2030)

Chapter 13.  Company Profiles

13.1.              AIMIA

13.1.1.  Company Overview

13.1.2.  Product Offerings

13.1.3.  Financial Performance

13.1.4.  Recent Initiatives

13.2.              BREIRLEY+PARTNERS

13.2.1.  Company Overview

13.2.2.  Product Offerings

13.2.3.  Financial Performance

13.2.4.  Recent Initiatives

13.3.              Comarch

13.3.1.  Company Overview

13.3.2.  Product Offerings

13.3.3.  Financial Performance

13.3.4.  Recent Initiatives

13.4.              Fivestars

13.4.1.  Company Overview

13.4.2.  Product Offerings

13.4.3.  Financial Performance

13.4.4.  Recent Initiatives

13.5.              ICF Next

13.5.1.  Company Overview

13.5.2.  Product Offerings

13.5.3.  Financial Performance

13.5.4.  Recent Initiatives

13.6.              Lacek Group

13.6.1.  Company Overview

13.6.2.  Product Offerings

13.6.3.  Financial Performance

13.6.4.  Recent Initiatives

13.7.              Oracle Corporation

13.7.1.  Company Overview

13.7.2.  Product Offerings

13.7.3.  Financial Performance

13.7.4.  Recent Initiatives

13.8.              SAP SE

13.8.1.  Company Overview

13.8.2.  Product Offerings

13.8.3.  Financial Performance

13.8.4.  Recent Initiatives

Chapter 14.  Research Methodology

14.1.              Primary Research

14.2.              Secondary Research

14.3.              Assumptions

Chapter 15.  Appendix

15.1.              About Us

Glossary of Terms

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