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Maternity Innerwear Market Size to Worth Around USD 21.32 Bn by 2030

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The global Maternity Innerwear market size is expected to reach USD 21.32 billion by 2030, registering a CAGR of 10.4% over the forecast period 2021 – 2030.

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Growth Factors

The increased attention of pregnant women on pregnancy fashion, particularly in regions such as North America and Europe, is one of the primary factors boosting the market expansion. As women have become more cautious about wearing fitting dresses, the adoption of various styles of maternity dresses has increased as a result of shifting fashion trends.

Man-made fabrics such as polyester and viscose blends are frequently used in non-pregnancy underwear. Pregnancy underwear is typically made with a higher percentage of cotton, making it not only softer and smoother on your skin but also more breathable. Because you will feel warmer than usual during pregnancy, synthetic garments can rapidly make you feel sweaty; cotton, on the other hand, can keep you cool. 

Report Highlights

In terms of value, maternity briefs dominated the market with a share of 40.5% in 2020. Pregnant women need comfortable underwear that will offer them extra give and won’t pinch and pressure them in all the wrong places as their bodies develop and shift in unexpected ways.

The offline channel segment led the market and held a share of 79.8% in 2020. There are many consumers that prefer to buy maternity innerwear products through offline stores as these stores have a variety of options available in terms of color, type, and material. The main advantage of an offline retail store is that consumers can touch and feel the product before making a purchase decision.

The online channel segment is expected to witness the fastest growth over the forecast period. The rise of the online category can be ascribed to technical improvements and the increasing importance given to online platforms for maternity innerwear, particularly by consumers looking for bargains.

Asia Pacific held the largest share of 51.3%. The need for various types of maternity clothes is supplemented by the increasing spending power of the people, which is a key factor expected to fuel the regional market growth in the forecast period. Consumers in China have a high level of trust in multinational brands and products. Western trademarks are synonymous with high quality and most importantly, safety.

Key Players

  • Seraphine
  • Wacoal
  • H & M Hennes & Mauritz AB
  • Hatch Collection LLC
  • MamaCouture
  • Hotmilk Lingerie
  • Belabumbum
  • Fresh Venturz LLP
  • Clovia
  • Triumph Holding AG
Report Coverage Details
Market Size US$ 21.32 billion by 2030
Growth Rate CAGR of 10.4% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Type, distribution channel
Regional Scope North America, Latin America, Europe, Asia Pacific, MEA
Companies Mentioned Seraphine; Wacoal; H & M Hennes & Mauritz AB; Hatch Collection LLC; MamaCouture; Hotmilk Lingerie; Belabumbum; Fresh Venturz LLP; Clovia; Triumph Holding AG

Market Segmentation

  • Type Outlook
    • Maternity/Nursing Bras
    • Camisoles
    • Shapewear
    • Maternity Briefs
  • Distribution Channel Outlook
    • Offline
    • Online
  • Regional Outlook
    • North America
      • U.S.
    • Europe
      • U.K.
      • Germany
    • Asia Pacific
      • China
      • India
    • Central & South America
      • Brazil
    • Middle East & Africa
      • South Africa

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Maternity Innerwear Market, By Type

7.1.  Maternity Innerwear Market, by Type, 2021-2030

7.1.1.    Maternity/Nursing Bras

7.1.1.1.        Market Revenue and Forecast (2016-2030)

7.1.2.    Camisoles

7.1.2.1.        Market Revenue and Forecast (2016-2030)

7.1.3.    Shapewear

7.1.3.1.        Market Revenue and Forecast (2016-2030)

7.1.4.    Maternity Briefs

7.1.4.1.        Market Revenue and Forecast (2016-2030)

Chapter 8.  Global Maternity Innerwear Market, By Distribution Channel

8.1.  Maternity Innerwear Market, by Distribution Channel, 2021-2030

8.1.1.    Offline

8.1.1.1.        Market Revenue and Forecast (2016-2030)

8.1.2.    Online

8.1.2.1.        Market Revenue and Forecast (2016-2030)

Chapter 9.  Global Maternity Innerwear Market, Regional Estimates and Trend Forecast

9.1.  North America

9.1.1.    Market Revenue and Forecast, by Type (2016-2030)

9.1.2.    Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.1.3.    U.S.

9.1.3.1.        Market Revenue and Forecast, by Type (2016-2030)

9.1.3.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.1.4.    Rest of North America

9.1.4.1.        Market Revenue and Forecast, by Type (2016-2030)

9.1.4.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.2.  Europe

9.2.1.    Market Revenue and Forecast, by Type (2016-2030)

9.2.2.    Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.2.3.    UK

9.2.3.1.        Market Revenue and Forecast, by Type (2016-2030)

9.2.3.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.2.4.    Germany

9.2.4.1.        Market Revenue and Forecast, by Type (2016-2030)

9.2.4.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.2.5.    France

9.2.5.1.        Market Revenue and Forecast, by Type (2016-2030)

9.2.5.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.2.6.    Rest of Europe

9.2.6.1.        Market Revenue and Forecast, by Type (2016-2030)

9.2.6.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.3.  APAC

9.3.1.    Market Revenue and Forecast, by Type (2016-2030)

9.3.2.    Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.3.3.    India

9.3.3.1.        Market Revenue and Forecast, by Type (2016-2030)

9.3.3.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.3.4.    China

9.3.4.1.        Market Revenue and Forecast, by Type (2016-2030)

9.3.4.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.3.5.    Japan

9.3.5.1.        Market Revenue and Forecast, by Type (2016-2030)

9.3.5.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.3.6.    Rest of APAC

9.3.6.1.        Market Revenue and Forecast, by Type (2016-2030)

9.3.6.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.4.  MEA

9.4.1.    Market Revenue and Forecast, by Type (2016-2030)

9.4.2.    Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.4.3.    GCC

9.4.3.1.        Market Revenue and Forecast, by Type (2016-2030)

9.4.3.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.4.4.    North Africa

9.4.4.1.        Market Revenue and Forecast, by Type (2016-2030)

9.4.4.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.4.5.    South Africa

9.4.5.1.        Market Revenue and Forecast, by Type (2016-2030)

9.4.5.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.4.6.    Rest of MEA

9.4.6.1.        Market Revenue and Forecast, by Type (2016-2030)

9.4.6.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.5.  Latin America

9.5.1.    Market Revenue and Forecast, by Type (2016-2030)

9.5.2.    Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.5.3.    Brazil

9.5.3.1.        Market Revenue and Forecast, by Type (2016-2030)

9.5.3.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

9.5.4.    Rest of LATAM

9.5.4.1.        Market Revenue and Forecast, by Type (2016-2030)

9.5.4.2.        Market Revenue and Forecast, by Distribution Channel (2016-2030)

Chapter 10.  Company Profiles

10.1.              Seraphine

10.1.1.  Company Overview

10.1.2.  Product Offerings

10.1.3.  Financial Performance

10.1.4.  Recent Initiatives

10.2.              Wacoal

10.2.1.  Company Overview

10.2.2.  Product Offerings

10.2.3.  Financial Performance

10.2.4.  Recent Initiatives

10.3.              H & M Hennes & Mauritz AB

10.3.1.  Company Overview

10.3.2.  Product Offerings

10.3.3.  Financial Performance

10.3.4.  Recent Initiatives

10.4.              Hatch Collection LLC

10.4.1.  Company Overview

10.4.2.  Product Offerings

10.4.3.  Financial Performance

10.4.4.  Recent Initiatives

10.5.              MamaCouture

10.5.1.  Company Overview

10.5.2.  Product Offerings

10.5.3.  Financial Performance

10.5.4.  Recent Initiatives

10.6.              Hotmilk Lingerie

10.6.1.  Company Overview

10.6.2.  Product Offerings

10.6.3.  Financial Performance

10.6.4.  Recent Initiatives

10.7.              Belabumbum

10.7.1.  Company Overview

10.7.2.  Product Offerings

10.7.3.  Financial Performance

10.7.4.  Recent Initiatives

10.8.              Fresh Venturz LLP

10.8.1.  Company Overview

10.8.2.  Product Offerings

10.8.3.  Financial Performance

10.8.4.  Recent Initiatives

10.9.              Clovia

10.9.1.  Company Overview

10.9.2.  Product Offerings

10.9.3.  Financial Performance

10.9.4.  Recent Initiatives

10.10.           Triumph Holding AG

10.10.1.               Company Overview

10.10.2.               Product Offerings

10.10.3.               Financial Performance

10.10.4.               Recent Initiatives

Chapter 11.  Research Methodology

11.1.              Primary Research

11.2.              Secondary Research

11.3.              Assumptions

Chapter 12.  Appendix

12.1.              About Us

Glossary of Terms

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