Oat Milk Market Insight and Trends 2030

The global Oat Milk market size was valued at USD 2.30 billion in 2020, and is predicted to be worth around USD 10.45 billion by 2030, registering a CAGR of 14.3% during the forecast period 2022 to 2030.

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Growth Factors

Rising dairy milk allergies and rising interest in plant-based nutrition are primary factors driving the market for oat milk during the forecast period. Growing urban population, rising disposable income, increasing diabetic population globally, and rising concerns regarding food safety are likely to boost the demand for plant-based milk. In addition, the increase in cardiac diseases, diabetes, obesity, and vitamin deficiency is leading to an increase in the demand for plant-based milk, such as oat milk.

The market growth is attributed to the rising vegan population, coupled with health-conscious consumers demanding plant-based milk with high nutritional properties. Issues such as lactose intolerance, allergies, and the rising popularity of low-cholesterol diets have pushed manufacturers to introduce a range of plant-based alternatives. This has benefitted the market for oat milk, which caters to the customers’ demand for being allergic-free, along with offering several health benefits.

Report Coverage

Report Scope Details
Market Size US$ 10.45 billion by 2030
Growth Rate CAGR of 14.3% From 2022 to 2030
Largest Market Asia Pacific
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered Source, Product, Packaging, Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Oatly; Rise Brewing; Thrive Market; Happy Planet Foods; Califia Farms; The Coca-Cola Company; Elmhurst; Pacific Foods; Danone; HP Hood LLC

By Source Analysis

The conventional source segment accounted for the largest revenue share of over 70.0% in 2020 owing to its high penetration in the global market due to its cost-effectiveness. Additionally, manufacturers are launching new products to gain market share.

This higher growth is associated with an increase in health consciousness among consumers, inclination towards pesticide-free grown products, and awareness regarding adulteration in conventional products.

The higher concentrations of antioxidants and nutritional minerals in organic products as compared to conventional variants are drawing customer attention towards organic oat milk. Thus, the awareness regarding the health benefits associated with organic oat milk is further expected to drive the market from 2020 to 2028.

By Product Analysis

The plain segment emerged as the dominant product segment with a share of over 55.0% in 2020. The flavored segment is expected to expand at a significant CAGR during the forecast period as the flavored product range is targeting both health and comfort categories, thus drawing customers’ attention.

The push from manufacturers in offering different unique flavors such as hazelnut, mocha, coconut, and berries supported by frequent new product launches has moved customers towards flavored oat milk. Consumers have become more conscious when it comes to choosing nutrition and flavor for the body.

By Packaging Analysis

The cartons segment held the largest revenue share of over 45.0% in 2020. This is due to the increasing demand for high-quality and high shelf-life packaging solutions. Additionally, the rising acceptance of Tetra Pak carton packages, manufactured primarily from paperboard is driving the demand for the segment.

Even though oat milk in carton packaging holds the largest market share, the bottle packaging segment is expected to witness the fastest growth over the next few years. The demand for on-the-go consumption of food and beverages is increasing among consumers.

By Distribution Channel Analysis

The supermarkets and hypermarkets segment emerged as the dominant distribution channel segment and accounted for over 40.0% share in 2020. An improvement in the retail sector globally, coupled with the availability of global brands at these stores, is contributing towards increasing penetration of oat milk through the supermarket.

The online retail segment is expected to witness the fastest growth over the forecast period. Easy access to products, easy online purchases, and the increased number of brands to choose from are boosting online sales of oat milk. With high fragmentation in the industry and low customer loyalty, online sales of plant-based milk are further expected to increase during the forecast period.

By Regional Analysis

Asia Pacific dominated the market for oat milk and held a revenue share of over 45.0% in 2020. Lifestyle changes, urbanization, and shifting dietary preferences have led to a rise in the demand for nutritive food in Asia Pacific, which is likely to drive the market statistics.

North America is expected to significant growth over the forecast period owing to the high consumer awareness regarding the protein content and nutritional value in oat milk. The popularity of e-commerce portals as one of the selling mediums is high, which has contributed to the growth of the dairy alternatives market in the region.

The market in Europe accounted for a significant share in 2020 owing to the high customer demand for vegan and plant-based products in the region. Manufacturers operating in the market for oat milk are targeting countries in the region to increase their market share.

Key Players

  • Oatly
  • Rise Brewing
  • Thrive Market
  • Happy Planet Foods
  • Califia Farms
  • The Coca-Cola Company
  • Elmhurst
  • Pacific Foods
  • Danone
  • HP Hood LLC

Market Segmentation

  • By Source
    • Organic
    • Conventional
  • By Product
    • Plain
    • Flavored
  • By Packaging
    • Cartons
    • Bottle
    • Others
  • By Distribution Channel
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online Retail
    • Others
  • Regional
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • Germany
      • U.K.
      • France
      • Spain
    • Asia Pacific
      • China
      • Japan
      • India
      • Australia
    • Central & South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • South Africa

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Oat Milk Market, By Source

7.1.  Oat Milk Market, by Source, 2021-2030

7.1.1.    Organic

7.1.1.1.        Market Revenue and Forecast (2019-2030)

7.1.2.    Conventional

7.1.2.1.        Market Revenue and Forecast (2019-2030)

Chapter 8.  Global Oat Milk Market, By Product

8.1.  Oat Milk Market, by Product, 2021-2030

8.1.1.    Plain

8.1.1.1.        Market Revenue and Forecast (2019-2030)

8.1.2.    Flavored

8.1.2.1.        Market Revenue and Forecast (2019-2030)

Chapter 9.  Global Oat Milk Market, By Distribution Channel

9.1.  Oat Milk Market, by Distribution Channel, 2021-2030

9.1.1.    Supermarkets & Hypermarkets

9.1.1.1.        Market Revenue and Forecast (2019-2030)

9.1.2.    Convenience Stores

9.1.2.1.        Market Revenue and Forecast (2019-2030)

9.1.3.    Online Retail

9.1.3.1.        Market Revenue and Forecast (2019-2030)

Chapter 10.      Global Oat Milk Market, By Packaging

10.1.        Oat Milk Market, by Packaging, 2021-2030

10.1.1.  Cartons

10.1.1.1.      Market Revenue and Forecast (2019-2030)

10.1.2.  Bottle

10.1.2.1.      Market Revenue and Forecast (2019-2030)

Chapter 11.      Global Oat Milk Market, Regional Estimates and Trend Forecast

11.1.        North America

11.1.1.  Market Revenue and Forecast, by Source (2019-2030)

11.1.2.  Market Revenue and Forecast, by Product (2019-2030)

11.1.3.  Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.1.4.  Market Revenue and Forecast, by Packaging (2019-2030)

11.1.5.  U.S.

11.1.5.1.      Market Revenue and Forecast, by Source (2019-2030)

11.1.5.2.      Market Revenue and Forecast, by Product (2019-2030)

11.1.5.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.1.5.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.1.6.  Rest of North America

11.1.6.1.      Market Revenue and Forecast, by Source (2019-2030)

11.1.6.2.      Market Revenue and Forecast, by Product (2019-2030)

11.1.6.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.1.6.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.2.        Europe

11.2.1.  Market Revenue and Forecast, by Source (2019-2030)

11.2.2.  Market Revenue and Forecast, by Product (2019-2030)

11.2.3.  Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.2.4.  Market Revenue and Forecast, by Packaging (2019-2030)

11.2.5.  UK

11.2.5.1.      Market Revenue and Forecast, by Source (2019-2030)

11.2.5.2.      Market Revenue and Forecast, by Product (2019-2030)

11.2.5.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.2.5.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.2.6.  Germany

11.2.6.1.      Market Revenue and Forecast, by Source (2019-2030)

11.2.6.2.      Market Revenue and Forecast, by Product (2019-2030)

11.2.6.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.2.6.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.2.7.  France

11.2.7.1.      Market Revenue and Forecast, by Source (2019-2030)

11.2.7.2.      Market Revenue and Forecast, by Product (2019-2030)

11.2.7.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.2.7.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.2.8.  Rest of Europe

11.2.8.1.      Market Revenue and Forecast, by Source (2019-2030)

11.2.8.2.      Market Revenue and Forecast, by Product (2019-2030)

11.2.8.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.2.8.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.3.        APAC

11.3.1.  Market Revenue and Forecast, by Source (2019-2030)

11.3.2.  Market Revenue and Forecast, by Product (2019-2030)

11.3.3.  Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.3.4.  Market Revenue and Forecast, by Packaging (2019-2030)

11.3.5.  India

11.3.5.1.      Market Revenue and Forecast, by Source (2019-2030)

11.3.5.2.      Market Revenue and Forecast, by Product (2019-2030)

11.3.5.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.3.5.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.3.6.  China

11.3.6.1.      Market Revenue and Forecast, by Source (2019-2030)

11.3.6.2.      Market Revenue and Forecast, by Product (2019-2030)

11.3.6.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.3.6.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.3.7.  Japan

11.3.7.1.      Market Revenue and Forecast, by Source (2019-2030)

11.3.7.2.      Market Revenue and Forecast, by Product (2019-2030)

11.3.7.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.3.7.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.3.8.  Rest of APAC

11.3.8.1.      Market Revenue and Forecast, by Source (2019-2030)

11.3.8.2.      Market Revenue and Forecast, by Product (2019-2030)

11.3.8.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.3.8.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.4.        MEA

11.4.1.  Market Revenue and Forecast, by Source (2019-2030)

11.4.2.  Market Revenue and Forecast, by Product (2019-2030)

11.4.3.  Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.4.4.  Market Revenue and Forecast, by Packaging (2019-2030)

11.4.5.  GCC

11.4.5.1.      Market Revenue and Forecast, by Source (2019-2030)

11.4.5.2.      Market Revenue and Forecast, by Product (2019-2030)

11.4.5.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.4.5.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.4.6.  North Africa

11.4.6.1.      Market Revenue and Forecast, by Source (2019-2030)

11.4.6.2.      Market Revenue and Forecast, by Product (2019-2030)

11.4.6.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.4.6.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.4.7.  South Africa

11.4.7.1.      Market Revenue and Forecast, by Source (2019-2030)

11.4.7.2.      Market Revenue and Forecast, by Product (2019-2030)

11.4.7.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.4.7.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.4.8.  Rest of MEA

11.4.8.1.      Market Revenue and Forecast, by Source (2019-2030)

11.4.8.2.      Market Revenue and Forecast, by Product (2019-2030)

11.4.8.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.4.8.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.5.        Latin America

11.5.1.  Market Revenue and Forecast, by Source (2019-2030)

11.5.2.  Market Revenue and Forecast, by Product (2019-2030)

11.5.3.  Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.5.4.  Market Revenue and Forecast, by Packaging (2019-2030)

11.5.5.  Brazil

11.5.5.1.      Market Revenue and Forecast, by Source (2019-2030)

11.5.5.2.      Market Revenue and Forecast, by Product (2019-2030)

11.5.5.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.5.5.4.      Market Revenue and Forecast, by Packaging (2019-2030)

11.5.6.  Rest of LATAM

11.5.6.1.      Market Revenue and Forecast, by Source (2019-2030)

11.5.6.2.      Market Revenue and Forecast, by Product (2019-2030)

11.5.6.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

11.5.6.4.      Market Revenue and Forecast, by Packaging (2019-2030)

Chapter 12.  Company Profiles

12.1.              Oatly

12.1.1.  Company Overview

12.1.2.  Source Offerings

12.1.3.  Financial Performance

12.1.4.  Recent Initiatives

12.2.              Rise Brewing

12.2.1.  Company Overview

12.2.2.  Source Offerings

12.2.3.  Financial Performance

12.2.4.  Recent Initiatives

12.3.              Thrive Market

12.3.1.  Company Overview

12.3.2.  Source Offerings

12.3.3.  Financial Performance

12.3.4.  Recent Initiatives

12.4.              Happy Planet Foods

12.4.1.  Company Overview

12.4.2.  Source Offerings

12.4.3.  Financial Performance

12.4.4.  Recent Initiatives

12.5.              Califia Farms

12.5.1.  Company Overview

12.5.2.  Source Offerings

12.5.3.  Financial Performance

12.5.4.  Recent Initiatives

12.6.              The Coca-Cola Company

12.6.1.  Company Overview

12.6.2.  Source Offerings

12.6.3.  Financial Performance

12.6.4.  Recent Initiatives

12.7.              Elmhurst

12.7.1.  Company Overview

12.7.2.  Source Offerings

12.7.3.  Financial Performance

12.7.4.  Recent Initiatives

12.8.              Pacific Foods

12.8.1.  Company Overview

12.8.2.  Source Offerings

12.8.3.  Financial Performance

12.8.4.  Recent Initiatives

12.9.              Danone

12.9.1.  Company Overview

12.9.2.  Source Offerings

12.9.3.  Financial Performance

12.9.4.  Recent Initiatives

Chapter 13.  Research Methodology

13.1.              Primary Research

13.2.              Secondary Research

13.3.              Assumptions

Chapter 14.  Appendix

14.1.              About Us

Glossary of Terms

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