The global Online Video Platform market size is expected to reach USD 24.8 billion by 2030 and is expected to expand at a CAGR of 20.4% from 2021 to 2030.
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Growth Factors
The increasing adoption of video content for advertisement and branding activities over traditional marketing campaigns across sectors/industries, such as e-commerce, healthcare, manufacturing, and real estate, is driving the market. The increased expenditure on online video advertisements is acting as a major factor driving the growth of the market. For instance, in 2019, SAMSUNG Electronics spent around USD 2.41 billion majorly on an online video campaign to promote its Galaxy series smartphones in the U.S.
Report Coverage
| Report Scope | Details |
| Market Size | USD 24.8 billion by 2030 |
| Growth Rate | CAGR of 20.4% From 2021 to 2030 |
| Base Year | 2020 |
| Historic Data | 2017 to 2020 |
| Forecast Period | 2021 to 2030 |
| Segments Covered | Component, Type, Streaming Type, End-user |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Mentioned | Akamai Technologies, Brightcove Inc; Comcast Cable Communications Management, LLC; Endavo Media; Frame.io, Inc.; Kaltura, Inc; Limelight Networks; Longtail Ad Solutions, Inc. (JW PLAYER); MediaMelon Inc.; Ooyala (Telstra); Panopto; SpotX, Inc.; Wistia Inc. |
Report Highlights
Based on component, the solution segment accounted for the largest revenue share of 55.8% in 2020. This is attributed to the surging demand for subscription-based video content over the OTT platform, coupled with a continuous rise in demand for live streaming video platforms.
video hosting platforms and monetization features, such as running ads between videos, are anticipated to fuel the growth of the solution segment over the forecast period. The segment is expected to register a 18.7% CAGR over the forecast period.
The video processing segment accounted for the largest revenue share of 40.6% in 2020. Video processing platforms provide features such as efficient IP conversion, high-density transcoding, adaptive bitrate packaging, encryption, and streaming into a modular and visualized solution.
the video management segment accounted for the second-largest share in the online video platform market in terms of revenue. The rising popularity of video management platforms can be attributed to features such as optimized search functionality, which eases video indexing while handling large size video files.
The video-on-demand segment accounted for the largest revenue share of over 78.9% of the total market revenue in 2020. The growth can be attributed to the easy accessibility of videos over the cloud, which gives freedom to stream videos in real-time from any location.
the media and entertainment segment held the highest market share of over 40.8%. The segment is expected to retain its dominance over the forecast period. The segment has recorded significant growth due to a surge in internet connectivity on mobile phones and increased investments across the globe in improving the OTT infrastructure.
North America accounted for the largest revenue share of 40.24% in 2020. The promising growth of the region is likely to continue in near future with the introduction of advanced 5G network technology, making online video platforms much quicker and more agile.
Key Players
- Akamai Technologies
- Brightcove Inc.
- Comcast Cable Communications Management, LLC
- Endavo Media.
- Frame.io, Inc.
- Kaltura, Inc.
- Limelight Networks
- Longtail Ad Solutions, Inc. (JW PLAYER)
- MediaMelon Inc.
- Ooyala Inc. (Telstra)
- Panopto
- SpotX, Inc.
- Wistia Inc. Inc.
Market Segmentation
- Component
- Solution
- Services
- Type
- Video Processing
- Video Management
- Video Distribution
- Video Analytics
- Others
- Streaming Type
- Live Streaming Type
- Video on Demand
- End-user
- Media & Entertainment
- BFSI
- Retail
- Education
- IT and Telecom
- Others
- Regional
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Asia Pacific
- China
- Japan
- India
- South America
- Brazil
- Middle East and Africa (MEA)
- North America
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Reasons to Purchase this Report:
– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Online Video Platform Market, By Component
7.1. Online Video Platform Market, by Component, 2021-2030
7.1.1. Solution
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. Services
7.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Online Video Platform Market, By Type
8.1. Online Video Platform Market, by Type, 2021-2030
8.1.1. Video Processing
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Video Management
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Video Distribution
8.1.3.1. Market Revenue and Forecast (2017-2030)
8.1.4. Video Analytics
8.1.4.1. Market Revenue and Forecast (2017-2030)
8.1.5. Others
8.1.5.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Online Video Platform Market, By Streaming Type
9.1. Online Video Platform Market, by Streaming Type, 2021-2030
9.1.1. Live Streaming Type
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Video on Demand
9.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Online Video Platform Market, By End-user
10.1. Online Video Platform Market, by End-user, 2021-2030
10.1.1. Media & Entertainment
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. BFSI
10.1.2.1. Market Revenue and Forecast (2017-2030)
10.1.3. Retail
10.1.3.1. Market Revenue and Forecast (2017-2030)
10.1.4. Education
10.1.4.1. Market Revenue and Forecast (2017-2030)
10.1.5. IT and Telecom
10.1.5.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Online Video Platform Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Component (2017-2030)
11.1.2. Market Revenue and Forecast, by Type (2017-2030)
11.1.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.1.4. Market Revenue and Forecast, by End-user (2017-2030)
11.1.5. U.S.
11.1.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.1.5.2. Market Revenue and Forecast, by Type (2017-2030)
11.1.5.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.1.5.4. Market Revenue and Forecast, by End-user (2017-2030)
11.1.6. Rest of North America
11.1.6.1. Market Revenue and Forecast, by Component (2017-2030)
11.1.6.2. Market Revenue and Forecast, by Type (2017-2030)
11.1.6.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.1.6.4. Market Revenue and Forecast, by End-user (2017-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Component (2017-2030)
11.2.2. Market Revenue and Forecast, by Type (2017-2030)
11.2.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.2.4. Market Revenue and Forecast, by End-user (2017-2030)
11.2.5. UK
11.2.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.2.5.2. Market Revenue and Forecast, by Type (2017-2030)
11.2.5.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.2.5.4. Market Revenue and Forecast, by End-user (2017-2030)
11.2.6. Germany
11.2.6.1. Market Revenue and Forecast, by Component (2017-2030)
11.2.6.2. Market Revenue and Forecast, by Type (2017-2030)
11.2.6.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.2.6.4. Market Revenue and Forecast, by End-user (2017-2030)
11.2.7. France
11.2.7.1. Market Revenue and Forecast, by Component (2017-2030)
11.2.7.2. Market Revenue and Forecast, by Type (2017-2030)
11.2.7.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.2.7.4. Market Revenue and Forecast, by End-user (2017-2030)
11.2.8. Rest of Europe
11.2.8.1. Market Revenue and Forecast, by Component (2017-2030)
11.2.8.2. Market Revenue and Forecast, by Type (2017-2030)
11.2.8.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.2.8.4. Market Revenue and Forecast, by End-user (2017-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Component (2017-2030)
11.3.2. Market Revenue and Forecast, by Type (2017-2030)
11.3.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.3.4. Market Revenue and Forecast, by End-user (2017-2030)
11.3.5. India
11.3.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.3.5.2. Market Revenue and Forecast, by Type (2017-2030)
11.3.5.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.3.5.4. Market Revenue and Forecast, by End-user (2017-2030)
11.3.6. China
11.3.6.1. Market Revenue and Forecast, by Component (2017-2030)
11.3.6.2. Market Revenue and Forecast, by Type (2017-2030)
11.3.6.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.3.6.4. Market Revenue and Forecast, by End-user (2017-2030)
11.3.7. Japan
11.3.7.1. Market Revenue and Forecast, by Component (2017-2030)
11.3.7.2. Market Revenue and Forecast, by Type (2017-2030)
11.3.7.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.3.7.4. Market Revenue and Forecast, by End-user (2017-2030)
11.3.8. Rest of APAC
11.3.8.1. Market Revenue and Forecast, by Component (2017-2030)
11.3.8.2. Market Revenue and Forecast, by Type (2017-2030)
11.3.8.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.3.8.4. Market Revenue and Forecast, by End-user (2017-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Component (2017-2030)
11.4.2. Market Revenue and Forecast, by Type (2017-2030)
11.4.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.4.4. Market Revenue and Forecast, by End-user (2017-2030)
11.4.5. GCC
11.4.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.4.5.2. Market Revenue and Forecast, by Type (2017-2030)
11.4.5.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.4.5.4. Market Revenue and Forecast, by End-user (2017-2030)
11.4.6. North Africa
11.4.6.1. Market Revenue and Forecast, by Component (2017-2030)
11.4.6.2. Market Revenue and Forecast, by Type (2017-2030)
11.4.6.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.4.6.4. Market Revenue and Forecast, by End-user (2017-2030)
11.4.7. South Africa
11.4.7.1. Market Revenue and Forecast, by Component (2017-2030)
11.4.7.2. Market Revenue and Forecast, by Type (2017-2030)
11.4.7.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.4.7.4. Market Revenue and Forecast, by End-user (2017-2030)
11.4.8. Rest of MEA
11.4.8.1. Market Revenue and Forecast, by Component (2017-2030)
11.4.8.2. Market Revenue and Forecast, by Type (2017-2030)
11.4.8.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.4.8.4. Market Revenue and Forecast, by End-user (2017-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.5.2. Market Revenue and Forecast, by Type (2017-2030)
11.5.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.5.4. Market Revenue and Forecast, by End-user (2017-2030)
11.5.5. Brazil
11.5.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.5.5.2. Market Revenue and Forecast, by Type (2017-2030)
11.5.5.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.5.5.4. Market Revenue and Forecast, by End-user (2017-2030)
11.5.6. Rest of LATAM
11.5.6.1. Market Revenue and Forecast, by Component (2017-2030)
11.5.6.2. Market Revenue and Forecast, by Type (2017-2030)
11.5.6.3. Market Revenue and Forecast, by Streaming Type (2017-2030)
11.5.6.4. Market Revenue and Forecast, by End-user (2017-2030)
Chapter 12. Company Profiles
12.1. Akamai Technologies
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Brightcove Inc.
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Comcast Cable Communications Management, LLC
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Endavo Media.
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Frame.io, Inc.
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Kaltura, Inc.
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Limelight Networks
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Longtail Ad Solutions, Inc. (JW PLAYER)
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. MediaMelon Inc.
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Ooyala Inc. (Telstra)
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
12.11. Panopto
12.11.1. Company Overview
12.11.2. Product Offerings
12.11.3. Financial Performance
12.11.4. Recent Initiatives
12.12. SpotX, Inc.
12.12.1. Company Overview
12.12.2. Product Offerings
12.12.3. Financial Performance
12.12.4. Recent Initiatives
12.13. Wistia Inc. Inc.
12.13.1. Company Overview
12.13.2. Product Offerings
12.13.3. Financial Performance
12.13.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
Glossary of Terms
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