Oral Care Market Estimated to Generate a Revenue of US$ 99.78 By 2030

The global oral care market size is forecasted to reach from US$ 49.40 billion in 2021 to US$ 99.78 billion by 2030 and is anticipated to grow at a CAGR of 8.1% from 2021 to 2030, as per reports by market research and consulting organization Precedence Research.

The report contains 150+ pages with detailed analysis. The base year for the study has been considered 2021, the historic year 2017 to 2020, the forecast period considered is from 2021 to 2030.

The oral care market is analyzed on the basis of value (US$ Million), volume (Unit), and price (US$/Unit). The report offers exclusive insights to help companies make informed decisions to sustain growth through the assessment period.

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The oral care market is predicted to grow due to the increased frequency of dental disorders is observed in both adults and children. The people’s growing awareness of cosmetic dental treatment aids in improving aesthetics and preserving fresh breath, which is one of the major factors driving the demand for oral care products. The people frequently use cosmetic whitening treatments to improve the appearance of their teeth.

In order to meet the patients’ additional personal care demands, many dentists are now focused on delivering aesthetic spa treatments in addition to various conventional oral care products. During the dental operation process, this can lessen the patient’s dental-related anxiety triggers such as auditory, visual, and olfactory triggers, resulting in increased demand for associated dental cosmetic products. Furthermore, the availability of numerous 3D based video and graphics at dental spa clinics has aided in the construction of a luxurious experience for patients.

Scope of the Oral Care Market

Competitive Intelligence

The report provides an understanding of the market composition and explains the role of established players and regional contributors. It is essential for the market players to make calculative moves and focus on client acquisition and retention. The detailed company profiles will provide the necessary intelligence to the reader. In order to maintain their share, the market players are focusing on strategies such as cross-border expansion, product differentiation and so on.

Some of the prominent players in the global oral care market are listed as below:

• Procter & Gamble Co.
• Colgate Palmolive Co.
• Patanjali Ayurved Ltd.
• Unilever
• Henkel AG & Co. KG Aa
• Lion Corporation
• Johnson & Johnson
• Reckitt Benckiser Group Plc.
• GlaxoSmithKline Plc.
• Church & Dwight Co. Inc.

Market Dynamics

Drivers

Rising incidence of dental disorders

The people are facing various dental diseases such as tooth decay, periodontal diseases, and gum diseases. The dental disorders are significantly observed in the kids. The kids’ teeth are sensitive and require proper dental treatment. The market players have got opportunity for the development of new and innovative oral care products for kids. Many studies have revealed that 12%-13% people face tooth decay and gum decay problems. Thus, the rising incidence of dental disorders is driving the growth of oral care market during the forecast period.

Restraints

Lack of consumer awareness for herbal products

The developed regions such as North America and Europe are not aware about the herbal oral care products. The concept of herbal oral care products gained momentum in India. The top consumer goods market player of India, named as Patanjali, introduced herbal and organic oral care products in the Indian market. Gradually, the Asia-Pacific region has started to accept this kind of products. As a result, the lack of consumer awareness for herbal products is a restricting factor for the growth of oral care market.

Opportunities

Rising trend of online sales channel

The consumer goods industry has shifted towards the latest distribution channel known as online sales channel. The easy availability of products, time saving, wide variety of products, and high discounts are the factors driving the growth of online sales channel in the oral care market. The people are preferring to buy products online, rather than visiting retailers and pharmacies. The online sales channel also provides benefits to the consumers such as low-price products and free shipping. As a result, the rising trend of online sales channel is creating lucrative opportunities for the growth of oral care market during the forecast period.

Challenges

Adverse effects of products

The teeth whitening, while an increasing trend in the oral care sector, has the potential to create certain negative side effects in customers. The tooth enamel can be irreversibly destroyed by using whitening solutions like teeth whitening pens on a regular basis. Also, during use, the teeth whitening chemical is likely to come into touch with the gum line, causing irritation and pain. As a result, the negative effects of teeth whitening products are a biggest challenge for the growth of oral care market.

Report Highlights

• Based on the product type, the toothpaste segment dominated the global oral care market in 2020 with highest market share. The growth of toothpaste segment can be linked to the widespread use of toothpaste among people of all income levels. The several types of toothpaste, such as pastes, gels, and powder, gives consumers more alternatives, which increases demand.
• Based on the sales channel, the specialty stores segment dominated the global oral care market in 2020 with highest market share. The specialty stores offer wide range of products with discounts and product specifications.

Regional Snapshot

Asia-Pacific is the largest segment for oral care market in terms of region. This is due to people in this region becoming more aware of dental cleanliness and general oral health. Furthermore, the Asia-Pacific oral care market is predicted to rise due to the increasing prevalence of dental disorders in countries such as India.

North America region is the fastest growing region in the oral care market. The people in industrialized countries, such as the U.S., are opting for newly created oral care products, such as innovative dental care products, due to rise in disposable income. Furthermore, the availability of experienced dental hygienists in the U.S. is likely to boost demand for the oral care products.

Segments Covered in the Report

By Product Type

• Toothbrush
• Toothpaste
• Mouthwash
• Dental Floss
• Denture Care

By Age Group

• Kids
• Adults
• Geriatric

By Application

• Home
• Dentistry

By Sales Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Drug Stores &Pharmacies
• Convenience Stores
• Online Sales Channel

Regional Segmentation

– North America (U.S. and Canada)

 – Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)

 – Asia-Pacific (China, Japan, India, Southeast Asia and Rest of APAC)

 – Latin America (Brazil and Rest of Latin America)

– Middle East and Africa (GCC, North Africa, South Africa, Rest of MEA)

Why should you invest in this report?

If you are aiming to enter the global oral care market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for oral care are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2021-2030 so that you can plan your strategies to enter this market accordingly.

Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.

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TABLE OF CONTENT

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Oral Care Market 

5.1. COVID-19 Landscape: Oral Care Industry Impact

5.2. COVID 19 – Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

Chapter 6. Market Dynamics Analysis and Trends

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Oral Care Market, By Product

8.1. Oral Care Market, by Product Type, 2021-2030

8.1.1. Toothbrush

8.1.1.1. Market Revenue and Forecast (2019-2030)

8.1.2. Toothpaste

8.1.2.1. Market Revenue and Forecast (2019-2030)

8.1.3. Mouthwash

8.1.3.1. Market Revenue and Forecast (2019-2030)

8.1.4. Dental Floss

8.1.4.1. Market Revenue and Forecast (2019-2030)

8.1.5. Denture Care

8.1.5.1. Market Revenue and Forecast (2019-2030)

Chapter 9. Global Oral Care Market, By Age Group

9.1. Oral Care Market, by Age Group, 2021-2030

9.1.1. Kids

9.1.1.1. Market Revenue and Forecast (2019-2030)

9.1.2. Adults

9.1.2.1. Market Revenue and Forecast (2019-2030)

9.1.3. Geriatric

9.1.3.1. Market Revenue and Forecast (2019-2030)

Chapter 10. Global Oral Care Market, By Application Type 

10.1. Oral Care Market, by Application Type, 2021-2030

10.1.1. Home

10.1.1.1. Market Revenue and Forecast (2019-2030)

10.1.2. Dentistry

10.1.2.1. Market Revenue and Forecast (2019-2030)

Chapter 11. Global Oral Care Market, By Sales Channel Type 

11.1. Oral Care Market, by Sales Channel Type, 2021-2030

11.1.1. Hypermarkets/Supermarkets

11.1.1.1. Market Revenue and Forecast (2019-2030)

11.1.2. Specialty Stores

11.1.2.1. Market Revenue and Forecast (2019-2030)

11.1.3. Drug Stores &Pharmacies

11.1.3.1. Market Revenue and Forecast (2019-2030)

11.1.4. Convenience Stores

11.1.4.1. Market Revenue and Forecast (2019-2030)

11.1.5. Online Sales Channel

11.1.5.1. Market Revenue and Forecast (2019-2030)

Chapter 12. Global Oral Care Market, Regional Estimates and Trend Forecast

12.1. North America

12.1.1. Market Revenue and Forecast, by Product (2019-2030)

12.1.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.1.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.1.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.1.5. U.S.

12.1.5.1. Market Revenue and Forecast, by Product (2019-2030)

12.1.5.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.1.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.1.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.1.6. Rest of North America

12.1.6.1. Market Revenue and Forecast, by Product (2019-2030)

12.1.6.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.1.6.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.1.6.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.2. Europe

12.2.1. Market Revenue and Forecast, by Product (2019-2030)

12.2.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.2.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.2.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.2.5. UK

12.2.5.1. Market Revenue and Forecast, by Product (2019-2030)

12.2.5.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.2.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.2.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.2.6. Germany

12.2.6.1. Market Revenue and Forecast, by Product (2019-2030)

12.2.6.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.2.6.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.2.6.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.2.7. France

12.2.7.1. Market Revenue and Forecast, by Product (2019-2030)

12.2.7.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.2.7.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.2.7.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.2.8. Rest of Europe

12.2.8.1. Market Revenue and Forecast, by Product (2019-2030)

12.2.8.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.2.8.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.2.8.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.3. APAC

12.3.1. Market Revenue and Forecast, by Product (2019-2030)

12.3.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.3.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.3.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.3.5. India

12.3.5.1. Market Revenue and Forecast, by Product (2019-2030)

12.3.5.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.3.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.3.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.3.6. China

12.3.6.1. Market Revenue and Forecast, by Product (2019-2030)

12.3.6.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.3.6.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.3.6.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.3.7. Japan

12.3.7.1. Market Revenue and Forecast, by Product (2019-2030)

12.3.7.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.3.7.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.3.7.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.3.8. Rest of APAC

12.3.8.1. Market Revenue and Forecast, by Product (2019-2030)

12.3.8.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.3.8.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.3.8.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.4. MEA

12.4.1. Market Revenue and Forecast, by Product (2019-2030)

12.4.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.4.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.4.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.4.5. GCC

12.4.5.1. Market Revenue and Forecast, by Product (2019-2030)

12.4.5.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.4.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.4.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.4.6. North Africa

12.4.6.1. Market Revenue and Forecast, by Product (2019-2030)

12.4.6.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.4.6.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.4.6.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.4.7. South Africa

12.4.7.1. Market Revenue and Forecast, by Product (2019-2030)

12.4.7.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.4.7.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.4.7.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.4.8. Rest of MEA

12.4.8.1. Market Revenue and Forecast, by Product (2019-2030)

12.4.8.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.4.8.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.4.8.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.5. Latin America

12.5.1. Market Revenue and Forecast, by Product (2019-2030)

12.5.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.5.5. Brazil

12.5.5.1. Market Revenue and Forecast, by Product (2019-2030)

12.5.5.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.5.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.5.5.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

12.5.6. Rest of LATAM

12.5.6.1. Market Revenue and Forecast, by Product (2019-2030)

12.5.6.2. Market Revenue and Forecast, by Age Group (2019-2030)

12.5.6.3. Market Revenue and Forecast, by Application Type (2019-2030)

12.5.6.4. Market Revenue and Forecast, by Sales Channel Type (2019-2030)

Chapter 13. Company Profiles

13.1. Procter & Gamble Co.

13.1.1. Company Overview

13.1.2. Product Offerings

13.1.3. Financial Performance

13.1.4. Recent Initiatives

13.2. Colgate Palmolive Co.

13.2.1. Company Overview

13.2.2. Product Offerings

13.2.3. Financial Performance

13.2.4. Recent Initiatives

13.3. Patanjali Ayurved Ltd.

13.3.1. Company Overview

13.3.2. Product Offerings

13.3.3. Financial Performance

13.3.4. Recent Initiatives

13.4. Unilever

13.4.1. Company Overview

13.4.2. Product Offerings

13.4.3. Financial Performance

13.4.4. Recent Initiatives

13.5. Henkel AG & Co. KG Aa

13.5.1. Company Overview

13.5.2. Product Offerings

13.5.3. Financial Performance

13.5.4. Recent Initiatives

13.6. Lion Corporation

13.6.1. Company Overview

13.6.2. Product Offerings

13.6.3. Financial Performance

13.6.4. Recent Initiatives

13.7. Johnson & Johnson

13.7.1. Company Overview

13.7.2. Product Offerings

13.7.3. Financial Performance

13.7.4. Recent Initiatives

13.8. Reckitt Benckiser Group Plc.

13.8.1. Company Overview

13.8.2. Product Offerings

13.8.3. Financial Performance

13.8.4. Recent Initiatives

13.9. GlaxoSmithKline Plc.

13.9.1. Company Overview

13.9.2. Product Offerings

13.9.3. Financial Performance

13.9.4. Recent Initiatives

13.10. Church & Dwight Co. Inc.

13.10.1. Company Overview

13.10.2. Product Offerings

13.10.3. Financial Performance

13.10.4. Recent Initiatives

Chapter 14. Research Methodology

14.1. Primary Research

14.2. Secondary Research

14.3. Assumptions

Chapter 15. Appendix

15.1. About Us

15.2. Glossary of Terms

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