Partner Relationship Management Market to Expand at a CAGR of 18.2 % from 2021 to 2030

The worldwide Partner Relationship Management market measurement is anticipated to achieve USD 200.1 billion by 2030 and is anticipated to increase at a CAGR of 18.2% from 2021 to 2030.

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Growth Factors

 The rising popularity of connected devices and the (IoT) is anticipated to drive the demand for Partner Relationship Management (PRM). Furthermore, the need to control the functional relationship between external partner channels and organizations and focus on improving partner communications and reducing channel management costs will support the market for partner relationship management. However, data privacy and security threats are projected to hinder market growth.

Increasing internet penetration and cloud computing service in various countries such as China, the U.S., and the U.K. are expected to generate lucrative growth opportunities by supporting organizations in adopting technological innovations in their systems.

Report Coverage

Report Scope Details
Market Size USD 200.1 billion by 2030
Growth Rate CAGR of 18.2% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Component, Service, Deployment type, Organization size, Application
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Oracle Corporation; Salesforce.com,Inc.; Channeltivity; Allbound, Inc.; Zinfi Technologies

Report Highlights

Based on component, the partner relationship management market is categorized into solution and service. The solution segment dominated the market and accounted for more than 58.0% share in 2020. The rapid increase in the demand for PRM solutions in various industries, including BFSI, healthcare, among others is anticipated to fuel the growth of the segment.

The service segment is anticipated to register the highest CAGR of 20.3% over the forecast period. Service plays a vital role in the deployment life cycle of any solution.

Based on service, the market is categorized into managed service, training & consultation. The managed service segment dominated the market and accounted for more than 59.0% share in 2020.

The training and consultation service segment is projected to expand at the highest CAGR of 20.6% from 2021 to 2030. The increasing demand for consulting services in various verticals, including healthcare and IT and telecom, is contributing to the segment growth.

Based on deployment type, the market is categorized into on-premise and cloud. The on-premise segment dominated the market and accounted for more than 50.0% share of the overall market in 2020. In the on-premises type of solutions, software and delivery models are installed and function from customers’ in-house computing infrastructure and server.

The cloud segment is anticipated to register a CAGR of 17.8% from 2021 to 2030. The segment growth can be attributed to the increasing adoption of cloud service by various SMEs and large enterprises owing to benefits such as on-demand availability of compute service and zero initial infrastructure setup costs.

The large enterprises segment accounted for a 53.96% share of the overall market in 2020. These enterprises have a varied corporate network and revenue stream, which helps in the adoption of new technologies and solutions in their existing systems

The Small and Medium Enterprise (SME) segment is anticipated to register a CAGR of 16.10% over the forecast period. Partner relationship management solutions help SMEs prioritize work, eliminate repetitive tasks, reduce costs, and improve collaboration among organizations.

Based on application, the market is further segmented into BFSI, retail and consumer goods, manufacturing, and healthcare. The IT and telecom application segment accounted for more than 28.60% share of the global revenue in 2020.

The BFSI sector is anticipated to register a CAGR of 15.8% from 2021 to 2028. The increasing number of financial service institutions and banks globally and the technological innovations in the BFSI industry are expected to fuel the segment growth.

North America dominated the market and accounted for over 50.0% share of the global revenue in 2020. The region is a hub for various technological innovations and internet users. Moreover, various prominent players such as Salesforce.com, Inc.; Impartner, Inc.; and Oracle Corporation are supporting the market growth in the region. Internet users in the region are further driving the market growth in North America.

Key Players

  • Oracle Corporation
  • Salesforce.com Inc.
  • Channeltivity
  • Allbound Inc.
  • Zinfi Technologies Inc.

Market Segmentation

  • Component
    • Solution
    • Service
  • Service
    • Managed Service
    • Training & Consultation
  • Deployment Type
    • On-premise
    • Cloud
  • Organization Size
    • Small and Medium Enterprise
    • Large Enterprise
  • Application
    • BFSI
    • IT & Telecom
    • Retail & Consumer Goods
    • Manufacturing
    • Healthcare
    • Others
  • Regional
    • North America
      • U.S.
      • Canada
    • Europe
      • Germany
      • U.K.
      • France
    • Asia Pacific
      • China
      • India
      • Japan
    • Latin America
      • Brazil
      • Mexico
    • Middle East & Africa

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Partner Relationship Management Market, By Application

7.1.  Partner Relationship Management Market, by Application, 2021-2030

7.1.1.    Solution

7.1.1.1.        Market Revenue and Forecast (2017-2030)

7.1.2.    Service

7.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Partner Relationship Management Market, By Service

8.1.  Partner Relationship Management Market, by Service, 2021-2030

8.1.1.    Managed Service

8.1.1.1.        Market Revenue and Forecast (2017-2030)

8.1.2.    Training & Consultation

8.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 9.  Global Partner Relationship Management Market, By Deployment

9.1.  Partner Relationship Management Market, by Deployment, 2021-2030

9.1.1.    On-Premise

9.1.1.1.        Market Revenue and Forecast (2017-2030)

9.1.2.    Cloud

9.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 10.      Global Partner Relationship Management Market, By Organization

10.1.        Partner Relationship Management Market, by Organization, 2021-2030

10.1.1.  Small and Medium Enterprise

10.1.1.1.      Market Revenue and Forecast (2017-2030)

10.1.2.  Large Enterprise

10.1.2.1.      Market Revenue and Forecast (2017-2030)

Chapter 11.      Global Partner Relationship Management Market, By Application

11.1.        Partner Relationship Management Market, by Application, 2021-2030

11.1.1.  BFSI

11.1.1.1.      Market Revenue and Forecast (2017-2030)

11.1.2.  IT & Telecom

11.1.2.1.      Market Revenue and Forecast (2017-2030)

11.1.3.  Retail & Consumer Goods

11.1.3.1.      Market Revenue and Forecast (2017-2030)

11.1.4.  Manufacturing

11.1.4.1.      Market Revenue and Forecast (2017-2030)

11.1.5.  Healthcare

11.1.5.1.      Market Revenue and Forecast (2017-2030)

11.1.6.  Others

11.1.6.1.      Market Revenue and Forecast (2017-2030)

Chapter 12.      Global Partner Relationship Management  Market, Regional Estimates and Trend Forecast

12.1.        North America

12.1.1.  Market Revenue and Forecast, by Application (2017-2030)

12.1.2.  Market Revenue and Forecast, by Service (2017-2030)

12.1.3.  Market Revenue and Forecast, by Deployment (2017-2030)

12.1.4.  Market Revenue and Forecast, by Organization (2017-2030)

12.1.5.  Market Revenue and Forecast, by Application (2017-2030)

12.1.6.  U.S.

12.1.6.1.      Market Revenue and Forecast, by Application (2017-2030)

12.1.6.2.      Market Revenue and Forecast, by Service (2017-2030)

12.1.6.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.1.6.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.1.6.5.      Market Revenue and Forecast, by Application (2017-2030)

12.1.7.  Rest of North America

12.1.7.1.      Market Revenue and Forecast, by Application (2017-2030)

12.1.7.2.      Market Revenue and Forecast, by Service (2017-2030)

12.1.7.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.1.7.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.1.7.5.      Market Revenue and Forecast, by Application (2017-2030)

12.2.        Europe

12.2.1.  Market Revenue and Forecast, by Application (2017-2030)

12.2.2.  Market Revenue and Forecast, by Service (2017-2030)

12.2.3.  Market Revenue and Forecast, by Deployment (2017-2030)

12.2.4.  Market Revenue and Forecast, by Organization (2017-2030)

12.2.5.  Market Revenue and Forecast, by Application (2017-2030)

12.2.6.  UK

12.2.6.1.      Market Revenue and Forecast, by Application (2017-2030)

12.2.6.2.      Market Revenue and Forecast, by Service (2017-2030)

12.2.6.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.2.6.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.2.6.5.      Market Revenue and Forecast, by Application (2017-2030)

12.2.7.  Germany

12.2.7.1.      Market Revenue and Forecast, by Application (2017-2030)

12.2.7.2.      Market Revenue and Forecast, by Service (2017-2030)

12.2.7.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.2.7.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.2.7.5.      Market Revenue and Forecast, by Application (2017-2030)

12.2.8.  France

12.2.8.1.      Market Revenue and Forecast, by Application (2017-2030)

12.2.8.2.      Market Revenue and Forecast, by Service (2017-2030)

12.2.8.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.2.8.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.2.8.5.      Market Revenue and Forecast, by Application (2017-2030)

12.2.9.  Rest of Europe

12.2.9.1.      Market Revenue and Forecast, by Application (2017-2030)

12.2.9.2.      Market Revenue and Forecast, by Service (2017-2030)

12.2.9.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.2.9.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.2.9.5.      Market Revenue and Forecast, by Application (2017-2030)

12.3.        APAC

12.3.1.  Market Revenue and Forecast, by Application (2017-2030)

12.3.2.  Market Revenue and Forecast, by Service (2017-2030)

12.3.3.  Market Revenue and Forecast, by Deployment (2017-2030)

12.3.4.  Market Revenue and Forecast, by Organization (2017-2030)

12.3.5.  Market Revenue and Forecast, by Application (2017-2030)

12.3.6.  India

12.3.6.1.      Market Revenue and Forecast, by Application (2017-2030)

12.3.6.2.      Market Revenue and Forecast, by Service (2017-2030)

12.3.6.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.3.6.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.3.6.5.      Market Revenue and Forecast, by Application (2017-2030)

12.3.7.  China

12.3.7.1.      Market Revenue and Forecast, by Application (2017-2030)

12.3.7.2.      Market Revenue and Forecast, by Service (2017-2030)

12.3.7.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.3.7.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.3.7.5.      Market Revenue and Forecast, by Application (2017-2030)

12.3.8.  Japan

12.3.8.1.      Market Revenue and Forecast, by Application (2017-2030)

12.3.8.2.      Market Revenue and Forecast, by Service (2017-2030)

12.3.8.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.3.8.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.3.8.5.      Market Revenue and Forecast, by Application (2017-2030)

12.3.9.  Rest of APAC

12.3.9.1.      Market Revenue and Forecast, by Application (2017-2030)

12.3.9.2.      Market Revenue and Forecast, by Service (2017-2030)

12.3.9.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.3.9.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.3.9.5.      Market Revenue and Forecast, by Application (2017-2030)

12.4.        MEA

12.4.1.  Market Revenue and Forecast, by Application (2017-2030)

12.4.2.  Market Revenue and Forecast, by Service (2017-2030)

12.4.3.  Market Revenue and Forecast, by Deployment (2017-2030)

12.4.4.  Market Revenue and Forecast, by Organization (2017-2030)

12.4.5.  Market Revenue and Forecast, by Application (2017-2030)

12.4.6.  GCC

12.4.6.1.      Market Revenue and Forecast, by Application (2017-2030)

12.4.6.2.      Market Revenue and Forecast, by Service (2017-2030)

12.4.6.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.4.6.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.4.6.5.      Market Revenue and Forecast, by Application (2017-2030)

12.4.7.  North Africa

12.4.7.1.      Market Revenue and Forecast, by Application (2017-2030)

12.4.7.2.      Market Revenue and Forecast, by Service (2017-2030)

12.4.7.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.4.7.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.4.7.5.      Market Revenue and Forecast, by Application (2017-2030)

12.4.8.  South Africa

12.4.8.1.      Market Revenue and Forecast, by Application (2017-2030)

12.4.8.2.      Market Revenue and Forecast, by Service (2017-2030)

12.4.8.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.4.8.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.4.8.5.      Market Revenue and Forecast, by Application (2017-2030)

12.4.9.  Rest of MEA

12.4.9.1.      Market Revenue and Forecast, by Application (2017-2030)

12.4.9.2.      Market Revenue and Forecast, by Service (2017-2030)

12.4.9.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.4.9.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.4.9.5.      Market Revenue and Forecast, by Application (2017-2030)

12.5.        Latin America

12.5.1.  Market Revenue and Forecast, by Application (2017-2030)

12.5.2.  Market Revenue and Forecast, by Service (2017-2030)

12.5.3.  Market Revenue and Forecast, by Deployment (2017-2030)

12.5.4.  Market Revenue and Forecast, by Organization (2017-2030)

12.5.5.  Market Revenue and Forecast, by Application (2017-2030)

12.5.6.  Brazil

12.5.6.1.      Market Revenue and Forecast, by Application (2017-2030)

12.5.6.2.      Market Revenue and Forecast, by Service (2017-2030)

12.5.6.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.5.6.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.5.6.5.      Market Revenue and Forecast, by Application (2017-2030)

12.5.7.  Rest of LATAM

12.5.7.1.      Market Revenue and Forecast, by Application (2017-2030)

12.5.7.2.      Market Revenue and Forecast, by Service (2017-2030)

12.5.7.3.      Market Revenue and Forecast, by Deployment (2017-2030)

12.5.7.4.      Market Revenue and Forecast, by Organization (2017-2030)

12.5.7.5.      Market Revenue and Forecast, by Application (2017-2030)

Chapter 13.  Company Profiles

13.1.              Oracle Corporation

13.1.1.  Company Overview

13.1.2.  Product Offerings

13.1.3.  Financial Performance

13.1.4.  Recent Initiatives

13.2.              Salesforce.com Inc.

13.2.1.  Company Overview

13.2.2.  Product Offerings

13.2.3.  Financial Performance

13.2.4.  Recent Initiatives

13.3.              Channeltivity

13.3.1.  Company Overview

13.3.2.  Product Offerings

13.3.3.  Financial Performance

13.3.4.  Recent Initiatives

13.4.              Allbound Inc.

13.4.1.  Company Overview

13.4.2.  Product Offerings

13.4.3.  Financial Performance

13.4.4.  Recent Initiatives

13.5.              Zinfi Technologies Inc.

13.5.1.  Company Overview

13.5.2.  Product Offerings

13.5.3.  Financial Performance

13.5.4.  Recent Initiatives

Chapter 14.  Research Methodology

14.1.              Primary Research

14.2.              Secondary Research

14.3.              Assumptions

Chapter 15.  Appendix

15.1.              About Us

Glossary of Terms

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