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Pay TV Market Growth at a CAGR of 2.7% from 2021 to 2030

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Pay TV Market size was valued at USD 300.68 Billion in 2020 and is projected to reach USD 360.20 Billion by 2030, growing at a CAGR of 2.7% from 2021 to 2030. 

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Growth Factors

 Rising competition from OTT media providers is promoting pay TV operators to disrupt existing business models and strategize more efficient profit generation methodologies. Additionally, emerging players, such as MOBITV, offer customized, cost-effective, and flexible options to their customers according to their demands, thus ensuring customer satisfaction. This is expected to promote new and existing players to diversify their existing service offerings and ensure healthy competition in the market.

The emerging demand amongst consumers to leverage better quality content with high picture resolution is offering promising growth opportunities to the market. One of the primary growth drivers of the market is the ability to access high-quality content from different service providers on a single platform at affordable prices.

Report Coverage

Report Scope Details
Market Size USD 360.20 billion by 2030
Growth Rate CAGR of 2.7% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Technology
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned DIRECTV; DISH Network Corporation; Carter Communications; Foxtel; Comcast Corporation.

Report Highlights

 The satellite TV segment captured the highest revenue share of 60.00% in 2021. The increasing demand for users to access newer networks, bonus features, and more modern channels are promoting service providers to diversify their service offerings. The current trend of experiencing live broadcasts of programs such as news and sporting events continues to offer a strong backbone to satellite TV adoption.

The cable TV segment also captured significant revenue share in 2021, owing to rising demands amongst customers to access and experience unbundled packages. Despite capturing a significant market share, the future doesn’t seem to be promising for cable TV providers.

North America dominated with a revenue share of 49.67% in 2021. Despite higher revenue share, the regional market is witnessing a decline owing to the rapid penetration of internet-enabled mediums and the advent of OTT platforms. The Asia Pacific region captured over 25% revenue share in 2021 by revenue. IPTV has been the primary growth driver for the region owing to the rapid adoption of the online subscription business model amongst users.

Key Players

  • DISH Network Corporation
  • Carter Communications
  • Foxtel
  • Comcast Corporation.

Market Segmentation

  • Technology
    • Cable TV
    • Satellite TV
    • Internet Protocol TV (IPTV)
  • Regional
    • North America
      • U.S.
      • Canada
    • Europe
      • Germany
      • U.K.
    • Asia Pacific
      • China
      • India
      • Japan
    • Latin America
      • Brazil
      • Mexico
    • MEA

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape        List of Suppliers        List of Buyers

Chapter 7.  Global Pay TV Market, By Technology

7.1.  Pay TV Market, by Technology, 2020-2030

7.1.1.    Cable TV        Market Revenue and Forecast (2017-2030)

7.1.2.    Satellite TV        Market Revenue and Forecast (2017-2030)

7.1.3.    Internet Protocol TV (IPTV)        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Pay TV Market, Regional Estimates and Trend Forecast

8.1.  North America

8.1.1.    Market Revenue and Forecast, by Technology (2017-2030)

8.1.2.    U.S.

8.1.3.    Rest of North America        Market Revenue and Forecast, by Technology (2017-2030)

8.2.  Europe

8.2.1.    Market Revenue and Forecast, by Technology (2017-2030)

8.2.2.    UK        Market Revenue and Forecast, by Technology (2017-2030)

8.2.3.    France        Market Revenue and Forecast, by Technology (2017-2030)

8.2.4.    Rest of Europe        Market Revenue and Forecast, by Technology (2017-2030)

8.3.  APAC

8.3.1.    Market Revenue and Forecast, by Technology (2017-2030)

8.3.2.    India        Market Revenue and Forecast, by Technology (2017-2030)

8.3.3.    China        Market Revenue and Forecast, by Technology (2017-2030)

8.3.4.    Japan        Market Revenue and Forecast, by Technology (2017-2030)

8.3.5.    Rest of APAC        Market Revenue and Forecast, by Technology (2017-2030)

8.4.  MEA

8.4.1.    Market Revenue and Forecast, by Technology (2017-2030)

8.4.2.    GCC        Market Revenue and Forecast, by Technology (2017-2030)

8.4.3.    North Africa        Market Revenue and Forecast, by Technology (2017-2030)

8.4.4.    South Africa        Market Revenue and Forecast, by Technology (2017-2030)

8.4.5.    Rest of MEA        Market Revenue and Forecast, by Technology (2017-2030)

8.5.  Latin America

8.5.1.    Market Revenue and Forecast, by Technology (2017-2030)

8.5.2.    Brazil        Market Revenue and Forecast, by Technology (2017-2030)

8.5.3.    Rest of LATAM        Market Revenue and Forecast, by Technology (2017-2030)

Chapter 9.    Company Profiles


9.1.1.    Company Overview

9.1.2.    Product Offerings

9.1.3.    Financial Performance

9.1.4.    Recent Initiatives

9.2.  DISH Network Corporation

9.2.1.    Company Overview

9.2.2.    Product Offerings

9.2.3.    Financial Performance

9.2.4.    Recent Initiatives

9.3.  Carter Communications

9.3.1.    Company Overview

9.3.2.    Product Offerings

9.3.3.    Financial Performance

9.3.4.    Recent Initiatives

9.4.  Foxtel

9.4.1.    Company Overview

9.4.2.    Product Offerings

9.4.3.    Financial Performance

9.4.4.    Recent Initiatives

9.5.  Comcast Corporation.

9.5.1.    Company Overview

9.5.2.    Product Offerings

9.5.3.    Financial Performance

9.5.4.    Recent Initiatives


Chapter 10.  Research Methodology

10.1.              Primary Research

10.2.              Secondary Research

10.3.              Assumptions

Chapter 11.  Appendix

11.1.              About Us

11.2.              Glossary of Terms

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