Podcasting Market Estimated to Cross US$ 96.80 Bn by 2030

The global Podcasting market size was reached at USD 13.20 billion in 2020 and is projected to surpass US$ 96.80 billion by 2030, expanding growth at a CAGR of 32.1% from 2021 to 2030.

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Growth Factors

 Podcasting is an episodic series of digital media, often audio, that can be listened to or watched over the internet or downloaded on a device. The increasing popularity of audio-on-demand platforms is the primary factor driving the market growth. Other factors contributing to the market growth include minimal entry barriers for creators and easy accessibility for users, as they can listen to podcasts while performing tasks such as cleaning, walking, gardening, traveling, or exercising.

The recent evolution of podcasting content, wherein various creators are discussing undebated global scenarios, is bringing about numerous growth opportunities for the market growth. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences.

Report Coverage

Report Scope Details
Market Size USD 96.80 billion by 2030
Growth Rate CAGR of 32.1% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Genre, Format
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Amazon.com, Inc.; Apple, Inc.; iHeartMedia Inc.; Megaphone LLC; Pandora Media, LLC; Audacy, Inc.; Soundcloud Limited; Spotify AB; Stitcher; TuneIn, Inc.

Report Highlights

The news and politics segment accounted for the largest revenue share of around 32.0% in 2020. This can be attributed to the high number of users listening to this genre on a day-to-day basis. The news and politics genre is popular in all types of formats, such as solo news bulletins, panel debates, and one-on-one conversations.

The sports segment is expected to witness the highest CAGR over the forecast period owing to the wide presence of avid sports fans globally. Leading market players are acquiring sports and entertainment content companies to enhance their sports content.

The interview format accounted for a revenue share of around 32.0% in 2020 and is expected to dominate the podcasting market over the forecast period. This can be attributed to the uniqueness and originality of interview podcasts.

The solo format is projected to expand at the highest CAGR of around 33.0% over the forecast period. In this format, the content is recorded by an individual who has expertise or knowledge in a particular field.

North America accounted for the largest revenue share of around 42.0% in 2020 and is expected to maintain its dominance over the forecast period. The U.S. alone held a revenue share of over 90.0% in the regional market in 2020.

Key Players

  • Amazon.com, Inc.
  • Apple, Inc.
  • iHeartMedia Inc.
  • Megaphone LLC
  • Pandora Media, LLC
  • Audacy, Inc.
  • Soundcloud Limited
  • Spotify AB
  • Stitcher
  • TuneIn, Inc.

Market Segmentation

  • Genre
    • News & Politics
    • Society & Culture
    • Comedy
    • Sports
    • Others
  • Format
    • Interviews
    • Panels
    • Solo
    • Repurposed Content
    • Conversational
  • Podcasting Region
    • North America
      • U.S
      • Canada
    • Europe
      • U.K.
      • Nordic Countries
    • Asia Pacific
      • China
      • South Korea
      • Australia
    • Latin America
      • Brazil
      • Mexico
    • Middle East & Africa

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Podcasting Market, By Genre

7.1.  Podcasting Market, by Genre, 2021-2030

7.1.1.    News & Politics

7.1.1.1.        Market Revenue and Forecast (2017-2030)

7.1.2.    Society & Culture

7.1.2.1.        Market Revenue and Forecast (2017-2030)

7.1.3.    Comedy

7.1.3.1.        Market Revenue and Forecast (2017-2030)

7.1.4.    Sports

7.1.4.1.        Market Revenue and Forecast (2017-2030)

7.1.5.    Others

7.1.5.1.        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Podcasting Market, By Format

8.1.  Podcasting Market, by Format, 2021-2030

8.1.1.    Interviews

8.1.1.1.        Market Revenue and Forecast (2017-2030)

8.1.2.    Panels

8.1.2.1.        Market Revenue and Forecast (2017-2030)

8.1.3.    Solo

8.1.3.1.        Market Revenue and Forecast (2017-2030)

8.1.4.    Repurposed Content

8.1.4.1.        Market Revenue and Forecast (2017-2030)

8.1.5.    Conversational

8.1.5.1.        Market Revenue and Forecast (2017-2030)

Chapter 9.  Global Podcasting Market, Regional Estimates and Trend Forecast

9.1.  North America

9.1.1.    Market Revenue and Forecast, by Genre (2017-2030)

9.1.2.    Market Revenue and Forecast, by Format (2017-2030)

9.1.3.    U.S.

9.1.3.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.1.3.2.        Market Revenue and Forecast, by Format (2017-2030)

9.1.4.    Rest of North America

9.1.4.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.1.4.2.        Market Revenue and Forecast, by Format (2017-2030)

9.2.  Europe

9.2.1.    Market Revenue and Forecast, by Genre (2017-2030)

9.2.2.    Market Revenue and Forecast, by Format (2017-2030)

9.2.3.    UK

9.2.3.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.2.3.2.        Market Revenue and Forecast, by Format (2017-2030)

9.2.4.    Germany

9.2.4.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.2.4.2.        Market Revenue and Forecast, by Format (2017-2030)

9.2.5.    France

9.2.5.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.2.5.2.        Market Revenue and Forecast, by Format (2017-2030)

9.2.6.    Rest of Europe

9.2.6.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.2.6.2.        Market Revenue and Forecast, by Format (2017-2030)

9.3.  APAC

9.3.1.    Market Revenue and Forecast, by Genre (2017-2030)

9.3.2.    Market Revenue and Forecast, by Format (2017-2030)

9.3.3.    India

9.3.3.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.3.3.2.        Market Revenue and Forecast, by Format (2017-2030)

9.3.4.    China

9.3.4.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.3.4.2.        Market Revenue and Forecast, by Format (2017-2030)

9.3.5.    Japan

9.3.5.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.3.5.2.        Market Revenue and Forecast, by Format (2017-2030)

9.3.6.    Rest of APAC

9.3.6.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.3.6.2.        Market Revenue and Forecast, by Format (2017-2030)

9.4.  MEA

9.4.1.    Market Revenue and Forecast, by Genre (2017-2030)

9.4.2.    Market Revenue and Forecast, by Format (2017-2030)

9.4.3.    GCC

9.4.3.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.4.3.2.        Market Revenue and Forecast, by Format (2017-2030)

9.4.4.    North Africa

9.4.4.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.4.4.2.        Market Revenue and Forecast, by Format (2017-2030)

9.4.5.    South Africa

9.4.5.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.4.5.2.        Market Revenue and Forecast, by Format (2017-2030)

9.4.6.    Rest of MEA

9.4.6.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.4.6.2.        Market Revenue and Forecast, by Format (2017-2030)

9.5.  Latin America

9.5.1.    Market Revenue and Forecast, by Genre (2017-2030)

9.5.2.    Market Revenue and Forecast, by Format (2017-2030)

9.5.3.    Brazil

9.5.3.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.5.3.2.        Market Revenue and Forecast, by Format (2017-2030)

9.5.4.    Rest of LATAM

9.5.4.1.        Market Revenue and Forecast, by Genre (2017-2030)

9.5.4.2.        Market Revenue and Forecast, by Format (2017-2030)

Chapter 10.  Company Profiles

10.1.              Amazon.com, Inc.

10.1.1.  Company Overview

10.1.2.  Genre Offerings

10.1.3.  Financial Performance

10.1.4.  Recent Initiatives

10.2.              Apple, Inc.

10.2.1.  Company Overview

10.2.2.  Genre Offerings

10.2.3.  Financial Performance

10.2.4.  Recent Initiatives

10.3.              iHeartMedia Inc.

10.3.1.  Company Overview

10.3.2.  Genre Offerings

10.3.3.  Financial Performance

10.3.4.  Recent Initiatives

10.4.              Megaphone LLC

10.4.1.  Company Overview

10.4.2.  Genre Offerings

10.4.3.  Financial Performance

10.4.4.  Recent Initiatives

10.5.              Pandora Media, LLC

10.5.1.  Company Overview

10.5.2.  Genre Offerings

10.5.3.  Financial Performance

10.5.4.  Recent Initiatives

10.6.              Audacy, Inc.

10.6.1.  Company Overview

10.6.2.  Genre Offerings

10.6.3.  Financial Performance

10.6.4.  Recent Initiatives

10.7.              Soundcloud Limited

10.7.1.  Company Overview

10.7.2.  Genre Offerings

10.7.3.  Financial Performance

10.7.4.  Recent Initiatives

10.8.              Spotify AB

10.8.1.  Company Overview

10.8.2.  Genre Offerings

10.8.3.  Financial Performance

10.8.4.  Recent Initiatives

10.9.              Stitcher

10.9.1.  Company Overview

10.9.2.  Genre Offerings

10.9.3.  Financial Performance

10.9.4.  Recent Initiatives

10.10.           TuneIn, Inc.

10.10.1.               Company Overview

10.10.2.               Genre Offerings

10.10.3.               Financial Performance

10.10.4.               Recent Initiatives

Chapter 11.  Research Methodology

11.1.              Primary Research

11.2.              Secondary Research

11.3.              Assumptions

Chapter 12.  Appendix

12.1.              About Us

12.2.              Glossary of Terms

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