Self-tanning Products Market Size, Growth, Share | Industry Trends 2022-2030

The global self-tanning products market size was valued at USD 870.0 million in 2021, and is predicted to be worth around USD 1.28 billion by 2030, registering a CAGR of 4.4% during the forecast period 2022 to 2030.

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Growth Factors

Rising preference for healthy and tanned skin, especially among female consumers, has given rise to increased spending on self-tanning products. Furthermore, increased acceptance of self-tanning products among men, coupled with growing celebrity endorsements by actors, such as Brad Pitt and George Clooney, is expected to drive the product demand. According to an article published on William Reed Business Media in November 2020, consumers in the U.K. have spent more money on self-tanning products during the COVID-19 pandemic despite a major cutback in overall beauty spend, as per a survey released by beauty retailer Natura & Co. Spending on self-tanning products in the U.K. increased and the average time dedicated to self-tanning during the lockdown also increased by 8 minutes.

Self-tanning products have become increasingly prevalent as consumers have become aware of the health and long-term aesthetic effects of excessive sun exposure. Widespread UVA and UVB exposure is constantly increasing skin cancer cases, which has been playing a vital role in driving the adoption of such products. The COVID-19 pandemic has had a devastating impact on the market as a majority of the customer base is in Europe and North America, which have been severely affected by the pandemic.

Report Coverage

Report Scope Details
Market Size US$ 1.28 billion by 2030
Growth Rate CAGR of 4.4% From 2022 to 2030
Largest Market Europe
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered Product, Application,Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned The Estée Lauder Companies Inc.; Beiersdorf AG; Clarins; Avon Products, Inc.; St. Tropez; L’Oréal; Kao Corporation; Unilever; Johnson & Johnson Services Inc.; Shiseido Co., Ltd.

By Product Analysis

The lotions segment held the largest market share of more than 54.5% in 2021 and is expected to maintain dominance over the forecast period. The increasing incidences of skin malignancies and disorders due to Ultraviolet (UV) ray exposure are likely to drive the demand for lotions throughout the forecast period.

These emulsions frequently use alcohols to prevent the oil and water components from separating, which results in a silky feel when the product is applied. Moreover, lotions are less viscous, making them easier to pour or pump. However, the gels segment is projected to register the fastest CAGR during the forecast period.

Gels are water-based self-tanning solutions that help retain moisture in the skin and prevent dryness. The non-oily product contains glycerin, which leaves skin soft, luminous, and well-moisturized. Gel-based products have water-soluble ingredients that give them a thick texture, which makes them simpler to apply.

Gels provide a variety of benefits, including ease of application, excellent moisturization, and hydration, which contribute to the product’s growing popularity.Non-greasy and quick-drying gels melt into the skin without smudging or streaking, preventing any stains on garments.

By Application Analysis

On the basis of applications, the global market has been further segmented into men and women. The women application segment held the largest market share of 63.3% in 2021 and is expected to maintain dominance over the forecast period.

The men segment is projected to register the fastest CAGR from 2022 to 2030. Historically, the consumption and demand for men’s skincare have been sluggish owing to the social perception of beauty by-product associated with women.

By Distribution Channel Analysis

The supermarkets & hypermarkets segment held the largest market share of 54.8% in 2021 and is expected to maintain dominance over the forecast period. These are service superstores with the availability of a wide range of products across various categories, ranging from food, household items, and general merchandise to cosmetics and personal care products under a single roof.

The online distribution channel segment is projected to register the fastest growth rate during the forecast period. The pandemic has triggered a digital explosion across many sectors.

By Regional Analysis

Europe held the largest market share of 35.0% in 2021 and is expected to maintain dominance over the forecast period. With the increased regulations on DHA in self-tan products, owing to the growing awareness regarding its side effects on the skin, consumer preference has been shifting toward organic and natural lotions.

Asia Pacific is expected to be the fastest-growing regional market from 2022 to 2030. The increasing demandfor skincare and cosmetic products in the emerging markets of China and India, due to factors, such as growing number of new product launches and rising concerns about skin health, the harmful effects of UV rays, & skin conditions, are likely to positively influence the Asia Pacific market.

Key Players

  • The Estée Lauder Companies Inc.
  • L’Oréal
  • Shiseido Co., Ltd.
  • St. Tropez
  • Unilever
  • Kao Corporation
  • Beiersdorf AG
  • Johnson & Johnson Services, Inc.
  • Avon Products, Inc.
  • Clarins

Market Segmentation

  • By Product
    • Lotions
    • Gels
    • Others
  • By Application
    • Men
    • Women
  • By Distribution Channel
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online
  • Regional
    • North America
      • U.S.
    • Europe
      • Germany
      • U.K.
    • Asia Pacific
      • China
      • India
      • South Korea
    • Central & South America
      • Brazil
    • Middle East & Africa

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Self-tanning Products Market, By Product

7.1.  Self-tanning Products Market, by Product, 2021-2030

7.1.1.    Lotions

7.1.1.1.        Market Revenue and Forecast (2019-2030)

7.1.2.    Gels

7.1.2.1.        Market Revenue and Forecast (2019-2030)

Chapter 8.  Global Self-tanning Products Market, By Application

8.1.  Self-tanning Products Market, by Application, 2021-2030

8.1.1.    Men

8.1.1.1.        Market Revenue and Forecast (2019-2030)

8.1.2.    Women

8.1.2.1.        Market Revenue and Forecast (2019-2030)

Chapter 9.  Global Self-tanning Products Market, By Distribution Channel

9.1.  Self-tanning Products Market, by Distribution Channel, 2021-2030

9.1.1.    Supermarkets & Hypermarkets

9.1.1.1.        Market Revenue and Forecast (2019-2030)

9.1.2.    Convenience Stores

9.1.2.1.        Market Revenue and Forecast (2019-2030)

9.1.3.    Online

9.1.3.1.        Market Revenue and Forecast (2019-2030)

Chapter 10.      Global Self-tanning Products Market, Regional Estimates and Trend Forecast

10.1.        North America

10.1.1.  Market Revenue and Forecast, by Product (2019-2030)

10.1.2.  Market Revenue and Forecast, by Application (2019-2030)

10.1.3.  Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.1.4.  U.S.

10.1.4.1.      Market Revenue and Forecast, by Product (2019-2030)

10.1.4.2.      Market Revenue and Forecast, by Application (2019-2030)

10.1.4.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.1.5.  Rest of North America

10.1.5.1.      Market Revenue and Forecast, by Product (2019-2030)

10.1.5.2.      Market Revenue and Forecast, by Application (2019-2030)

10.1.5.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.2.        Europe

10.2.1.  Market Revenue and Forecast, by Product (2019-2030)

10.2.2.  Market Revenue and Forecast, by Application (2019-2030)

10.2.3.  Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.2.4.  UK

10.2.4.1.      Market Revenue and Forecast, by Product (2019-2030)

10.2.4.2.      Market Revenue and Forecast, by Application (2019-2030)

10.2.4.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.2.5.  Germany

10.2.5.1.      Market Revenue and Forecast, by Product (2019-2030)

10.2.5.2.      Market Revenue and Forecast, by Application (2019-2030)

10.2.5.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.2.6.  France

10.2.6.1.      Market Revenue and Forecast, by Product (2019-2030)

10.2.6.2.      Market Revenue and Forecast, by Application (2019-2030)

10.2.6.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.2.7.  Rest of Europe

10.2.7.1.      Market Revenue and Forecast, by Product (2019-2030)

10.2.7.2.      Market Revenue and Forecast, by Application (2019-2030)

10.2.7.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.3.        APAC

10.3.1.  Market Revenue and Forecast, by Product (2019-2030)

10.3.2.  Market Revenue and Forecast, by Application (2019-2030)

10.3.3.  Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.3.4.  India

10.3.4.1.      Market Revenue and Forecast, by Product (2019-2030)

10.3.4.2.      Market Revenue and Forecast, by Application (2019-2030)

10.3.4.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.3.5.  China

10.3.5.1.      Market Revenue and Forecast, by Product (2019-2030)

10.3.5.2.      Market Revenue and Forecast, by Application (2019-2030)

10.3.5.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.3.6.  Japan

10.3.6.1.      Market Revenue and Forecast, by Product (2019-2030)

10.3.6.2.      Market Revenue and Forecast, by Application (2019-2030)

10.3.6.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.3.7.  Rest of APAC

10.3.7.1.      Market Revenue and Forecast, by Product (2019-2030)

10.3.7.2.      Market Revenue and Forecast, by Application (2019-2030)

10.3.7.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.4.        MEA

10.4.1.  Market Revenue and Forecast, by Product (2019-2030)

10.4.2.  Market Revenue and Forecast, by Application (2019-2030)

10.4.3.  Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.4.4.  GCC

10.4.4.1.      Market Revenue and Forecast, by Product (2019-2030)

10.4.4.2.      Market Revenue and Forecast, by Application (2019-2030)

10.4.4.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.4.5.  North Africa

10.4.5.1.      Market Revenue and Forecast, by Product (2019-2030)

10.4.5.2.      Market Revenue and Forecast, by Application (2019-2030)

10.4.5.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.4.6.  South Africa

10.4.6.1.      Market Revenue and Forecast, by Product (2019-2030)

10.4.6.2.      Market Revenue and Forecast, by Application (2019-2030)

10.4.6.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.4.7.  Rest of MEA

10.4.7.1.      Market Revenue and Forecast, by Product (2019-2030)

10.4.7.2.      Market Revenue and Forecast, by Application (2019-2030)

10.4.7.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.5.        Latin America

10.5.1.  Market Revenue and Forecast, by Product (2019-2030)

10.5.2.  Market Revenue and Forecast, by Application (2019-2030)

10.5.3.  Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.5.4.  Brazil

10.5.4.1.      Market Revenue and Forecast, by Product (2019-2030)

10.5.4.2.      Market Revenue and Forecast, by Application (2019-2030)

10.5.4.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

10.5.5.  Rest of LATAM

10.5.5.1.      Market Revenue and Forecast, by Product (2019-2030)

10.5.5.2.      Market Revenue and Forecast, by Application (2019-2030)

10.5.5.3.      Market Revenue and Forecast, by Distribution Channel (2019-2030)

Chapter 11.  Company Profiles

11.1.              The Estée Lauder Companies Inc.

11.1.1.  Company Overview

11.1.2.  Product Offerings

11.1.3.  Financial Performance

11.1.4.  Recent Initiatives

11.2.              L’Oréal

11.2.1.  Company Overview

11.2.2.  Product Offerings

11.2.3.  Financial Performance

11.2.4.  Recent Initiatives

11.3.              Shiseido Co., Ltd.

11.3.1.  Company Overview

11.3.2.  Product Offerings

11.3.3.  Financial Performance

11.3.4.  Recent Initiatives

11.4.              St. Tropez

11.4.1.  Company Overview

11.4.2.  Product Offerings

11.4.3.  Financial Performance

11.4.4.  Recent Initiatives

11.5.              Unilever

11.5.1.  Company Overview

11.5.2.  Product Offerings

11.5.3.  Financial Performance

11.5.4.  Recent Initiatives

11.6.              Kao Corporation

11.6.1.  Company Overview

11.6.2.  Product Offerings

11.6.3.  Financial Performance

11.6.4.  Recent Initiatives

11.7.              Beiersdorf AG

11.7.1.  Company Overview

11.7.2.  Product Offerings

11.7.3.  Financial Performance

11.7.4.  Recent Initiatives

11.8.              Johnson & Johnson Services, Inc.

11.8.1.  Company Overview

11.8.2.  Product Offerings

11.8.3.  Financial Performance

11.8.4.  Recent Initiatives

11.9.              Avon Products, Inc.

11.9.1.  Company Overview

11.9.2.  Product Offerings

11.9.3.  Financial Performance

11.9.4.  Recent Initiatives

11.10.           Clarins

11.10.1.               Company Overview

11.10.2.               Product Offerings

11.10.3.               Financial Performance

11.10.4.               Recent Initiatives

Chapter 12.  Research Methodology

12.1.              Primary Research

12.2.              Secondary Research

12.3.              Assumptions

Chapter 13.  Appendix

13.1.              About Us

13.2.              Glossary of Terms

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