Smart TV Market Forecast, Trend, Analysis and Competition Tracking – Global Market Insights 2022 to 2030

The global smart TV market size is expected to be worth around 2.18 billion units by 2030, according to a new report by Vision Research Reports.

The global smart TV market size was valued at 288.9 million units in 2020 and is anticipated to grow at a CAGR of 21.8% during forecast period 2021 to 2030.

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Report Coverage

Report Scope Details
Market Size 2.18 billion units by 2030
Growth Rate CAGR of 21.8% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Resolution, screen size, screen shape
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned LG Electronics Inc., Ltd.; Samsung Electronics Co. Ltd.; Sony Corporation; VIZIO Inc.; Videocon Industries Ltd.

Growth Factors

 Growing consumer inclination toward QLED and OLED displays and the regular launch of 4K and 8K resolution television sets by new and established vendors are the factors expected to favor the global demand for smart TVs over the forecast timeframe. Smart TVs are integrated with internet connectivity features and offer a range of advanced computing and connectivity options that enable users to search, browse, download, and share content online. Industry players are focusing on further enhancing the viewing experience, which is poised to help the market gain immense traction in the near future.

By ResolutionAnalysis

Based on the resolution, the smart TV market is segmented into 4K UHD TV, HDTV, Full HD TV, and 8K TV. The 4K HDTV segment registered the highest volume share of around 40% in 2020 and is expected to retain its dominance over the forecast period.

The 8K TV segment is expected to register the fastest growth, exhibiting a CAGR of approximately 19.0% from 2021 to 2028. This can be attributed to the rising customer demand for TVs offering high-resolution picture quality.

By Screen Type Analysis

The flat screen type segment dominated the industry in 2020 and accounted for the lion’s share of more than 95% both in terms of volume and revenue.

The segment is poised to retain its dominance over the forecast period as well. The high revenue generation can be attributed to the lesser cost of flat-panel TV sets compared to their curved counterparts.

By Screen Size Analysis

The 46 to 55 inches category dominated the market in 2020, capturing more than 38.05% of the revenue share. The declining product prices and the rapid integration of 4K technology with attractive features are encouraging consumers to purchase TVs with larger screen sizes.

The above 65 inches segment is expected to register the fastest CAGR of over 14.05% from 2021 to 2030. A considerable number of customers planning to purchase 55-inch TV sets do not hesitate to invest a bit more and opt for TV sets with over 65-inch displays due to relatively insignificant variation in prices between the two categories.

By Regional Analysis

The Asia Pacific region accounted for the largest market share of more than 38.05% in 2020 and is expected to continue to dominate over the forecast period as well. The region is also poised to exhibit the fastest growth from 2021 to 2030.

The Middle East and Africa region is anticipated to grow significantly, exhibiting a CAGR of over 12.05% from 2021 to 2030. Advancements across the OTT space and a notable increase in the development of engaging content are leading to a rapid rise in the adoption of smart TVs in the region.

Key Players

  • LG Electronics Inc.
  • Samsung Electronics Co. Ltd.
  • Sony Corporation
  • VIZIO Inc.
  • Videocon Industries Ltd.
  • Sansui Electric Co. Ltd.
  • Toshiba Corporation
  • Haier Electronics Group Co., Ltd.

Market Segmentation

  • By Resolution
    • 4K UHD TV
    • HDTV
    • Full HD TV
    • 8K TV
  • By Screen Size
    • Below 32 Inches
    • 32 to 45 Inches
    • 46 to 55 inches
    • 56 to 65 Inches
    • Above 65 Inches
  • By Screen Type
    • Flat
    • Curved
  • Regional
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
    • Asia Pacific
      • China
      • India
      • Japan
    • Latin America
      • Brazil
      • Mexico
    • Middle East & Africa (MEA)

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Smart TV Market, By Resolution

7.1.  Smart TV Market, by Resolution, 2021-2030

7.1.1.    4K UHD TV

7.1.1.1.        Market Revenue and Forecast (2017-2030)

7.1.2.    HDTV

7.1.2.1.        Market Revenue and Forecast (2017-2030)

7.1.3.    Full HD TV

7.1.3.1.        Market Revenue and Forecast (2017-2030)

7.1.4.    8K TV

7.1.4.1.        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Smart TV Market, By Screen Size

8.1.  Smart TV Market, by Screen Size, 2021-2030

8.1.1.    Below 32 Inches

8.1.1.1.        Market Revenue and Forecast (2017-2030)

8.1.2.    32 to 45 Inches

8.1.2.1.        Market Revenue and Forecast (2017-2030)

8.1.3.    46 to 55 inches

8.1.3.1.        Market Revenue and Forecast (2017-2030)

8.1.4.    56 to 65 Inches

8.1.4.1.        Market Revenue and Forecast (2017-2030)

8.1.5.    Above 65 Inches

8.1.5.1.        Market Revenue and Forecast (2017-2030)

Chapter 9.  Global Smart TV Market, By Screen Type

9.1.  Smart TV Market, by Screen Type, 2021-2030

9.1.1.    Flat

9.1.1.1.        Market Revenue and Forecast (2017-2030)

9.1.2.    Curved

9.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 10.      Global Smart TV Market, Regional Estimates and Trend Forecast

10.1.        North America

10.1.1.  Market Revenue and Forecast, by Resolution (2017-2030)

10.1.2.  Market Revenue and Forecast, by Screen Size (2017-2030)

10.1.3.  Market Revenue and Forecast, by Screen Type (2017-2030)

10.1.4.  U.S.

10.1.4.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.1.4.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.1.4.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.1.5.  Rest of North America

10.1.5.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.1.5.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.1.5.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.2.        Europe

10.2.1.  Market Revenue and Forecast, by Resolution (2017-2030)

10.2.2.  Market Revenue and Forecast, by Screen Size (2017-2030)

10.2.3.  Market Revenue and Forecast, by Screen Type (2017-2030)

10.2.4.  UK

10.2.4.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.2.4.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.2.4.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.2.5.  Germany

10.2.5.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.2.5.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.2.5.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.2.6.  France

10.2.6.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.2.6.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.2.6.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.2.7.  Rest of Europe

10.2.7.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.2.7.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.2.7.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.3.        APAC

10.3.1.  Market Revenue and Forecast, by Resolution (2017-2030)

10.3.2.  Market Revenue and Forecast, by Screen Size (2017-2030)

10.3.3.  Market Revenue and Forecast, by Screen Type (2017-2030)

10.3.4.  India

10.3.4.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.3.4.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.3.4.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.3.5.  China

10.3.5.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.3.5.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.3.5.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.3.6.  Japan

10.3.6.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.3.6.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.3.6.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.3.7.  Rest of APAC

10.3.7.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.3.7.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.3.7.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.4.        MEA

10.4.1.  Market Revenue and Forecast, by Resolution (2017-2030)

10.4.2.  Market Revenue and Forecast, by Screen Size (2017-2030)

10.4.3.  Market Revenue and Forecast, by Screen Type (2017-2030)

10.4.4.  GCC

10.4.4.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.4.4.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.4.4.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.4.5.  North Africa

10.4.5.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.4.5.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.4.5.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.4.6.  South Africa

10.4.6.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.4.6.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.4.6.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.4.7.  Rest of MEA

10.4.7.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.4.7.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.4.7.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.5.        Latin America

10.5.1.  Market Revenue and Forecast, by Resolution (2017-2030)

10.5.2.  Market Revenue and Forecast, by Screen Size (2017-2030)

10.5.3.  Market Revenue and Forecast, by Screen Type (2017-2030)

10.5.4.  Brazil

10.5.4.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.5.4.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.5.4.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

10.5.5.  Rest of LATAM

10.5.5.1.      Market Revenue and Forecast, by Resolution (2017-2030)

10.5.5.2.      Market Revenue and Forecast, by Screen Size (2017-2030)

10.5.5.3.      Market Revenue and Forecast, by Screen Type (2017-2030)

Chapter 11.  Company Profiles

11.1.              LG Electronics Inc.

11.1.1.  Company Overview

11.1.2.  Product Offerings

11.1.3.  Financial Performance

11.1.4.  Recent Initiatives

11.2.              Samsung Electronics Co. Ltd.

11.2.1.  Company Overview

11.2.2.  Product Offerings

11.2.3.  Financial Performance

11.2.4.  Recent Initiatives

11.3.              Sony Corporation

11.3.1.  Company Overview

11.3.2.  Product Offerings

11.3.3.  Financial Performance

11.3.4.  Recent Initiatives

11.4.              VIZIO Inc.

11.4.1.  Company Overview

11.4.2.  Product Offerings

11.4.3.  Financial Performance

11.4.4.  Recent Initiatives

11.5.              Videocon Industries Ltd.

11.5.1.  Company Overview

11.5.2.  Product Offerings

11.5.3.  Financial Performance

11.5.4.  Recent Initiatives

11.6.              Sansui Electric Co. Ltd.

11.6.1.  Company Overview

11.6.2.  Product Offerings

11.6.3.  Financial Performance

11.6.4.  Recent Initiatives

11.7.              Toshiba Corporation

11.7.1.  Company Overview

11.7.2.  Product Offerings

11.7.3.  Financial Performance

11.7.4.  Recent Initiatives

11.8.              Haier Electronics Group Co., Ltd.

11.8.1.  Company Overview

11.8.2.  Product Offerings

11.8.3.  Financial Performance

11.8.4.  Recent Initiatives

Chapter 12.  Research Methodology

12.1.              Primary Research

12.2.              Secondary Research

12.3.              Assumptions

Chapter 13.  Appendix

13.1.              About Us

13.2.              Glossary of Terms

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