Social Commerce Market Growth at a CAGR of 30.4% from 2021 to 2030

The Social Commerce market is projected to reach US$ 3.01 Tn by 2030. And registering a CAGR of around 30.4% over the forecast period 2021 – 2030.

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Growth Factors

 Social commerce is the incorporation of social media and e-commerce, which is used for selling and promoting products and services. The market is primarily driven by the growing number of social media users, along with rising built-in e-commerce projects. For instance, in March 2019, Instagram launched a checkout feature, which allows users to complete the purchase process without having to leave the app.

The rising adoption of social media platforms or shopping and information exchange is expected to fuel market growth. This growth is ascribed to surge in average time spend on social media platform during pandemic coupled with greater convenience for buyers to purchase products. Moreover, increasing number of active buyers on various social media platform such as Facebook, Twitter, Inc., Reddit, Taobao.com is also anticipated to drive the market growth over the forecast period.

Report Coverage

Report Scope	Details
Market Size	USD 3.01 Trillion by 2030
Growth Rate	CAGR of 30.4% From 2021 to 2030
Base Year	2020
Historic Data	2017 to 2020
Forecast Period	2021 to 2030
Segments Covered	Business model, Product type
Regional Scope	North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned	Etsy, Inc.; Fab; Facebook; PayPal Payments Private Limited; Pinterest; Poshmark, Inc.; Reddit Inc.; SINA Corp.; Taobao (Alibaba.com); Twitter, Inc.

Report Highlights

The business model segment has been segregated into business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C). The B2C segment held a colossal market share of over 51.05% in 2020 and is projected to grow significantly over the forecast period.

B2B segment captured a market share of 31.05% in 2020. This type of social commerce website is used by other businesses or companies as a platform to sell products or services to another company.

The apparel segment held the largest market share of 22.69% of the overall social commerce revenue in 2020. Apparels are one of the most popular selling products on social media platforms. The number of vendors selling apparel are largest than any other product type in the social commerce market.

The personal and beauty care segment is expected to register a significant CAGR during the forecast period. Users prefer buying these products online as they do not need to touch the products, and they get know what they are getting every time they buy it.

Asia Pacific accounted for the largest revenue share exceeding 61.05% in 2020. Chinese social commerce industry reached exceeded a market size of USD 200 billion in 2020, leading the Asia Pacific market.

Key Players

• Etsy, Inc.
• Fab
• Facebook
• PayPal Payments Private Limited
• Pinterest; Poshmark, Inc.
• Reddit Inc.
• SINA Corp.
• Taobao (Alibaba.com)
• Twitter, Inc.

Market Segmentation

• Business Model
  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
• Product Type
  • Personal & Beauty Care
  • Apparel
  • Accessories
  • Home Products
  • Health Supplements
  • Food & Beverage
  • Others
• Regional
  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • Singapore
    • South Korea
    • Thailand
    • Philippines
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Social Commerce Market, By Business Model

7.1.  Social Commerce Market, by Business Model, 2021-2030

7.1.1.    Business to Consumer (B2C)

7.1.1.1.        Market Revenue and Forecast (2017-2030)

7.1.2.    Business to Business (B2B)

7.1.2.1.        Market Revenue and Forecast (2017-2030)

7.1.3.    Consumer to Consumer (C2C)

7.1.3.1.        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Social Commerce Market, By Product Type

8.1.  Social Commerce Market, by Product Type, 2021-2030

8.1.1.    Personal & Beauty Care

8.1.1.1.        Market Revenue and Forecast (2017-2030)

8.1.2.    Apparel

8.1.2.1.        Market Revenue and Forecast (2017-2030)

8.1.3.    Accessories

8.1.3.1.        Market Revenue and Forecast (2017-2030)

8.1.4.    Home Products

8.1.4.1.        Market Revenue and Forecast (2017-2030)

8.1.5.    Health Supplements

8.1.5.1.        Market Revenue and Forecast (2017-2030)

8.1.6.    Food & Beverage

8.1.6.1.        Market Revenue and Forecast (2017-2030)

8.1.7.    Others

8.1.7.1.        Market Revenue and Forecast (2017-2030)

Chapter 9.  Global Social Commerce Market, Regional Estimates and Trend Forecast

9.1.  North America

9.1.1.    Market Revenue and Forecast, by Business Model (2017-2030)

9.1.2.    Market Revenue and Forecast, by Product Type (2017-2030)

9.1.3.    U.S.

9.1.3.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.1.3.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.1.4.    Rest of North America

9.1.4.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.1.4.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.2.  Europe

9.2.1.    Market Revenue and Forecast, by Business Model (2017-2030)

9.2.2.    Market Revenue and Forecast, by Product Type (2017-2030)

9.2.3.    UK

9.2.3.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.2.3.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.2.4.    Germany

9.2.4.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.2.4.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.2.5.    France

9.2.5.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.2.5.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.2.6.    Rest of Europe

9.2.6.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.2.6.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.3.  APAC

9.3.1.    Market Revenue and Forecast, by Business Model (2017-2030)

9.3.2.    Market Revenue and Forecast, by Product Type (2017-2030)

9.3.3.    India

9.3.3.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.3.3.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.3.4.    China

9.3.4.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.3.4.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.3.5.    Japan

9.3.5.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.3.5.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.3.6.    Rest of APAC

9.3.6.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.3.6.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.4.  MEA

9.4.1.    Market Revenue and Forecast, by Business Model (2017-2030)

9.4.2.    Market Revenue and Forecast, by Product Type (2017-2030)

9.4.3.    GCC

9.4.3.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.4.3.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.4.4.    North Africa

9.4.4.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.4.4.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.4.5.    South Africa

9.4.5.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.4.5.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.4.6.    Rest of MEA

9.4.6.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.4.6.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.5.  Latin America

9.5.1.    Market Revenue and Forecast, by Business Model (2017-2030)

9.5.2.    Market Revenue and Forecast, by Product Type (2017-2030)

9.5.3.    Brazil

9.5.3.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.5.3.2.        Market Revenue and Forecast, by Product Type (2017-2030)

9.5.4.    Rest of LATAM

9.5.4.1.        Market Revenue and Forecast, by Business Model (2017-2030)

9.5.4.2.        Market Revenue and Forecast, by Product Type (2017-2030)

Chapter 10.  Company Profiles

10.1.              Etsy, Inc.

10.1.1.  Company Overview

10.1.2.  Business Model Offerings

10.1.3.  Financial Performance

10.1.4.  Recent Initiatives

10.2.              Fab

10.2.1.  Company Overview

10.2.2.  Business Model Offerings

10.2.3.  Financial Performance

10.2.4.  Recent Initiatives

10.3.              Facebook

10.3.1.  Company Overview

10.3.2.  Business Model Offerings

10.3.3.  Financial Performance

10.3.4.  Recent Initiatives

10.4.              PayPal Payments Private Limited

10.4.1.  Company Overview

10.4.2.  Business Model Offerings

10.4.3.  Financial Performance

10.4.4.  Recent Initiatives

10.5.              Pinterest; Poshmark, Inc.

10.5.1.  Company Overview

10.5.2.  Business Model Offerings

10.5.3.  Financial Performance

10.5.4.  Recent Initiatives

10.6.              Reddit Inc.

10.6.1.  Company Overview

10.6.2.  Business Model Offerings

10.6.3.  Financial Performance

10.6.4.  Recent Initiatives

10.7.              SINA Corp.

10.7.1.  Company Overview

10.7.2.  Business Model Offerings

10.7.3.  Financial Performance

10.7.4.  Recent Initiatives

10.8.              Taobao (Alibaba.com)

10.8.1.  Company Overview

10.8.2.  Business Model Offerings

10.8.3.  Financial Performance

10.8.4.  Recent Initiatives

10.9.              Twitter, Inc.

10.9.1.  Company Overview

10.9.2.  Business Model Offerings

10.9.3.  Financial Performance

10.9.4.  Recent Initiatives

Chapter 11.  Research Methodology

11.1.              Primary Research

11.2.              Secondary Research

11.3.              Assumptions

Chapter 12.  Appendix

12.1.              About Us

12.2.              Glossary of Terms

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