Wet Wipes Market – Global Industry Trends and Forecast 2022 to 2030

The global Wet Wipes market size is expected to be worth around US$ 31.85 billion by 2030, according to a new report by Vision Research Reports.

The global Wet Wipes market size was valued at US$ 25.93 billion in 2020 and is anticipated to grow at a CAGR of 3.5% during forecast period 2021 to 2030.

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Report Coverage

Report Scope Details
Market Size US$ 31.85 billion by 2030
Growth Rate CAGR of 3.5% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Product, Distribution channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Johnson & Johnson; Kimberly-Clark Professional;vRockline Industries; TLC International; Nice-Pak Products, Inc.; WipesPlus; The Honest Company; Procter and Gamble Co.; Diamond Wipes International;vEssityAktiebolag

Growth Factors

Rising awareness regarding sanitation and personal hygiene among consumers across the globe, coupled with the rising proclivity to spend on products that aid in cleanliness and disinfection, is likely to fuel the market demand throughout the forecast period.

Rising inclination towards green and plant-based products has piqued the interest of many manufactures to provide a chemical-free product. For instance, in May 2021, Coterie Wipes, a U.S.-based wet wipes brand, recently launched wet wipes consisting of 99% water. They are the most sustainable and the largest (up to 30% bigger) baby wipes on the U.S. market made from 100% plant-based biodegradable and compostable materials. As COVID-19 cases have been increasing exponentially worldwide, the grave risk of the virus spreading has led to the panic buying of personal hygiene-related products, such as wet wipes. Consumers have become more conscious about their spending and have been opting for low-cost and affordable products instead of high-priced specialty products in times of economic hardship.

By Product Analysis

Baby wipes held the largest revenue share of over 31.0% in 2020 and are expected to maintain their lead over the forecast period. Rising consumer expenditure on baby care products is one of the key factors fueling the segment growth around the globe.

The National Retail Federation U.S. reported that 69% of parents earn more than the national median income of USD 59,000 a year and 80% of millennials with children are in their 30s and prefer spending on quality baby products.

Hand and body wipes are expected to register the fastest CAGR of 3.7% from 2021 to 2030. Since consumers don’t always have access to water, hand and body wipes can be used as a cleaning tool in such times.

Numerous cross-over products have emerged in the market that cater to the changing consumer demand. These products offer dual-functionality of disinfection as well as can be used as deodorants

By Distribution Channel Analysis

Supermarkets and hypermarkets accounted for the largest revenue share of over 41.0% in 2020. The segment is projected to maintain its lead throughout the forecast period owing to the high consumer inclination toward purchasing toiletries from supermarkets and hypermarkets as these places offer a wider variety of products and brands.

Supermarkets in regions such as North America and Europe have acquired a significant number of grocery stores and in doing so, have increased their influence over suppliers.

E-commerce is expected to register the fastest CAGR of 4.4% from 2021 to 2030. Over the past few years, e-commerce has been gaining popularity as it offers high levels of convenience.

E-commerce has significantly changed the shopping habits of people as it offers benefits such as doorstep delivery, easy payment methods, heavy discounts, and the availability of a wide range of products on a single platform.

By Regional Analysis

North America dominated the global market with a revenue share of over 35.0% in 2020. The major factors driving this regional market are the changing lifestyles of the people, an increase in the number of working women, rising online retailing trends, and increasing disposable income.

AsiaPacific is expected to register the fastest CAGR of 2.9% from 2021 to 2030. The growing demand in the region can be attributed to various factors including rapid urbanization and the increasing preference in the countries, such as China, India, and South Korea.

Key Players

  • The Colorox Company
  • Kimberly-Clark Professional
  • Reckitt Benckiser Group PLC
  • TLC International
  • Nice-Pak Products, Inc.
  • WipesPlus
  • The Honest Company
  • Procter and Gamble Co.
  • PDI HealthCare
  • EssityAktie bolag

Market Segmentation

  • By Product
    • Baby Wipes
    • Facial & Cosmetic Wipes
    • Hand & Body Wipes
    • Flushable Wipes
    • Others
  • By Distribution Channel
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Pharmacy
    • E-commerce
    • Others
  • Regional
    • North America
      • U.S.
    • Europe
      • Germany
      • U.K.
    • Asia Pacific
      • China
      • India
    • Central & South America
      • Brazil
    • Middle East & Africa
      • South Africa

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Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Wet Wipes Market, By Product

7.1.  Wet Wipes Market, by Product, 2021-2030

7.1.1.    Baby Wipes

7.1.1.1.        Market Revenue and Forecast (2017-2030)

7.1.2.    Facial & Cosmetic Wipes

7.1.2.1.        Market Revenue and Forecast (2017-2030)

7.1.3.    Hand & Body Wipes

7.1.3.1.        Market Revenue and Forecast (2017-2030)

7.1.4.    Flushable Wipes

7.1.4.1.        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Wet Wipes Market, By Distribution Channel

8.1.  Wet Wipes Market, by Distribution Channel, 2021-2030

8.1.1.    Supermarkets & Hypermarkets

8.1.1.1.        Market Revenue and Forecast (2017-2030)

8.1.2.    Convenience Stores

8.1.2.1.        Market Revenue and Forecast (2017-2030)

8.1.3.    Pharmacy

8.1.3.1.        Market Revenue and Forecast (2017-2030)

8.1.4.    E-commerce

8.1.4.1.        Market Revenue and Forecast (2017-2030)

Chapter 9.  Global Wet Wipes Market, Regional Estimates and Trend Forecast

9.1.  North America

9.1.1.    Market Revenue and Forecast, by Product (2017-2030)

9.1.2.    Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.1.3.    U.S.

9.1.3.1.        Market Revenue and Forecast, by Product (2017-2030)

9.1.3.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.1.4.    Rest of North America

9.1.4.1.        Market Revenue and Forecast, by Product (2017-2030)

9.1.4.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.2.  Europe

9.2.1.    Market Revenue and Forecast, by Product (2017-2030)

9.2.2.    Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.2.3.    UK

9.2.3.1.        Market Revenue and Forecast, by Product (2017-2030)

9.2.3.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.2.4.    Germany

9.2.4.1.        Market Revenue and Forecast, by Product (2017-2030)

9.2.4.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.2.5.    France

9.2.5.1.        Market Revenue and Forecast, by Product (2017-2030)

9.2.5.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.2.6.    Rest of Europe

9.2.6.1.        Market Revenue and Forecast, by Product (2017-2030)

9.2.6.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.3.  APAC

9.3.1.    Market Revenue and Forecast, by Product (2017-2030)

9.3.2.    Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.3.3.    India

9.3.3.1.        Market Revenue and Forecast, by Product (2017-2030)

9.3.3.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.3.4.    China

9.3.4.1.        Market Revenue and Forecast, by Product (2017-2030)

9.3.4.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.3.5.    Japan

9.3.5.1.        Market Revenue and Forecast, by Product (2017-2030)

9.3.5.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.3.6.    Rest of APAC

9.3.6.1.        Market Revenue and Forecast, by Product (2017-2030)

9.3.6.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.4.  MEA

9.4.1.    Market Revenue and Forecast, by Product (2017-2030)

9.4.2.    Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.4.3.    GCC

9.4.3.1.        Market Revenue and Forecast, by Product (2017-2030)

9.4.3.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.4.4.    North Africa

9.4.4.1.        Market Revenue and Forecast, by Product (2017-2030)

9.4.4.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.4.5.    South Africa

9.4.5.1.        Market Revenue and Forecast, by Product (2017-2030)

9.4.5.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.4.6.    Rest of MEA

9.4.6.1.        Market Revenue and Forecast, by Product (2017-2030)

9.4.6.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.5.  Latin America

9.5.1.    Market Revenue and Forecast, by Product (2017-2030)

9.5.2.    Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.5.3.    Brazil

9.5.3.1.        Market Revenue and Forecast, by Product (2017-2030)

9.5.3.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

9.5.4.    Rest of LATAM

9.5.4.1.        Market Revenue and Forecast, by Product (2017-2030)

9.5.4.2.        Market Revenue and Forecast, by Distribution Channel (2017-2030)

Chapter 10.  Company Profiles

10.1.              The Colorox Company

10.1.1.  Company Overview

10.1.2.  Product Offerings

10.1.3.  Financial Performance

10.1.4.  Recent Initiatives

10.2.              Kimberly-Clark Professional

10.2.1.  Company Overview

10.2.2.  Product Offerings

10.2.3.  Financial Performance

10.2.4.  Recent Initiatives

10.3.              Reckitt Benckiser Group PLC

10.3.1.  Company Overview

10.3.2.  Product Offerings

10.3.3.  Financial Performance

10.3.4.  Recent Initiatives

10.4.              TLC International

10.4.1.  Company Overview

10.4.2.  Product Offerings

10.4.3.  Financial Performance

10.4.4.  Recent Initiatives

10.5.              Nice-Pak Products, Inc.

10.5.1.  Company Overview

10.5.2.  Product Offerings

10.5.3.  Financial Performance

10.5.4.  Recent Initiatives

10.6.              WipesPlus

10.6.1.  Company Overview

10.6.2.  Product Offerings

10.6.3.  Financial Performance

10.6.4.  Recent Initiatives

10.7.              The Honest Company

10.7.1.  Company Overview

10.7.2.  Product Offerings

10.7.3.  Financial Performance

10.7.4.  Recent Initiatives

10.8.              Procter and Gamble Co.

10.8.1.  Company Overview

10.8.2.  Product Offerings

10.8.3.  Financial Performance

10.8.4.  Recent Initiatives

10.9.              PDI HealthCare

10.9.1.  Company Overview

10.9.2.  Product Offerings

10.9.3.  Financial Performance

10.9.4.  Recent Initiatives

10.10.           EssityAktie bolag

10.10.1.               Company Overview

10.10.2.               Product Offerings

10.10.3.               Financial Performance

10.10.4.               Recent Initiatives

Chapter 11.  Research Methodology

11.1.              Primary Research

11.2.              Secondary Research

11.3.              Assumptions

Chapter 12.  Appendix

12.1.              About Us

12.2.              Glossary of Terms

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