The global Window Film market size was reached at USD 11.20 billion in 2020 and is projected to surpass US$ 18.90 billion by 2030, expanding growth at a CAGR of 7.1% from 2021 to 2030.
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Growth Factors
The rapidly growing global construction industry is expected to drive the demand for window films. The construction sectors in emerging economies are expected to grow faster than in developed economies. Middle East & Africa is expected to witness significant growth owing to increasing investments in infrastructure and economic development.
Increasing product usage in residential applications, such as bathrooms, entry doors, solariums, and sidelights, and in commercial applications, such as restaurants, hotel foyers, conference rooms, banks, and office portioning, is expected to spur the market growth over the forecast period. Rising window tinting activities on existing windows and stringent regulations for developing green buildings are expected to drive product demand in residential applications.
Report Coverage
| Report Scope | Details |
| Market Size | USD 18.90 billion by 2030 |
| Growth Rate | CAGR of 7.1% From 2021 to 2030 |
| Base Year | 2021 |
| Historic Data | 2017 to 2020 |
| Forecast Period | 2021 to 2030 |
| Segments Covered | Product, Application |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Mentioned | 3M; Eastman Chemical Company; Saint-Gobain Performance Plastics Corp. (Solar Gard); Madico, Inc.; Toray Plastics (America), Inc.; Hanita Coatings RCA Ltd. (Avery Dennison Israel Ltd.); Garware Suncontrol |
Report Highlights
The sun control product segment led the market and held for more than 4% share of the global revenue in 2020. Sun control window films are mainly utilized to protect the interior of buildings. They also add aesthetic values to the buildings.
Technological improvements in window films that help in reducing solar heat gain & winter heat loss are anticipated to promote a sustainable and comfortable environment in buildings. They have a wide application scope in buildings for restricting fading of furniture, paints & coatings, and carpets.
The automotive application segment led the market and dominated for more than 36% share of the global revenue in 2020. Growing production of lightweight vehicle components owing to the stringent environmental regulations issued by various governments to promote fuel economy is expected to increase the product demand in this segment.
Major automotive companies have shifted their production facilities to countries, such as China, India, Thailand, and Vietnam, owing to cheap labor and favorable government regulations. Increasing per capita income in these countries is anticipated to fuel automotive sales over the forecast period. These factors are expected to drive the product demand in the automotive application segment.
The commercial application segment is projected to witness the fastest CAGR during the forecast period. Rapid urbanization in emerging economies of Asia Pacific, the Middle East, and Latin America is expected to drive the product demand in commercial building applications.
North America dominated the market and held for over 33% of the global revenue share in 2020. The region will retain its leading position throughout the forecast period. Recovery in Canada’s residential & non-residential construction sector is estimated to be the key factor driving the regional market. These factors are expected to drive the demand for varied specialized window films in the construction sector, especially for solar control and privacy window film.
Key Players
- 3M
- Eastman Chemical Company
- American Standard Window Film
- Saint-Gobain Performance Plastics Corporation (Solar Gard)
- Madico, Inc.
- Toray Plastics (America), Inc.
- Hanita Coatings RCA Ltd. (Avery Dennison Israel Ltd.)
- Johnson Window Films, Inc.
- Armolan Window Films
- Garware Suncontrol
- Reflectiv Window Films
Market Segmentation
- Product
- Sun Control
- Decorative
- Security & Safety
- Privacy
- Application
- Automotive
- Residential
- Commercial
- Marine
- Others
- Regional
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Russia
- Asia Pacific
- China
- Japan
- India
- Central & South America
- Brazil
- Argentina
- Chile
- Colombia
- Venezuela
- Middle East & Africa
- Saudi Arabia
- UAE
- Africa
- North America
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Reasons to Purchase this Report:
– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Window Film Market, By Product
7.1. Window Film Market, by Product, 2021-2030
7.1.1. Sun Control
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. Decorative
7.1.2.1. Market Revenue and Forecast (2017-2030)
7.1.3. Security & Safety
7.1.3.1. Market Revenue and Forecast (2017-2030)
7.1.4. Privacy
7.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Window Film Market, By Application
8.1. Window Film Market, by Application, 2021-2030
8.1.1. Automotive
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Residential
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Commercial
8.1.3.1. Market Revenue and Forecast (2017-2030)
8.1.4. Marine
8.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Window Film Market, Regional Estimates and Trend Forecast
9.1. North America
9.1.1. Market Revenue and Forecast, by Product (2017-2030)
9.1.2. Market Revenue and Forecast, by Application (2017-2030)
9.1.3. U.S.
9.1.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.1.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.1.4. Rest of North America
9.1.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.1.4.2. Market Revenue and Forecast, by Application (2017-2030)
9.2. Europe
9.2.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.2. Market Revenue and Forecast, by Application (2017-2030)
9.2.3. UK
9.2.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.2.4. Germany
9.2.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.4.2. Market Revenue and Forecast, by Application (2017-2030)
9.2.5. France
9.2.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.5.2. Market Revenue and Forecast, by Application (2017-2030)
9.2.6. Rest of Europe
9.2.6.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.6.2. Market Revenue and Forecast, by Application (2017-2030)
9.3. APAC
9.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.3.3. India
9.3.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.3.4. China
9.3.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.4.2. Market Revenue and Forecast, by Application (2017-2030)
9.3.5. Japan
9.3.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.5.2. Market Revenue and Forecast, by Application (2017-2030)
9.3.6. Rest of APAC
9.3.6.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.6.2. Market Revenue and Forecast, by Application (2017-2030)
9.4. MEA
9.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.2. Market Revenue and Forecast, by Application (2017-2030)
9.4.3. GCC
9.4.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.4.4. North Africa
9.4.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.4.2. Market Revenue and Forecast, by Application (2017-2030)
9.4.5. South Africa
9.4.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.5.2. Market Revenue and Forecast, by Application (2017-2030)
9.4.6. Rest of MEA
9.4.6.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.6.2. Market Revenue and Forecast, by Application (2017-2030)
9.5. Latin America
9.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.5.2. Market Revenue and Forecast, by Application (2017-2030)
9.5.3. Brazil
9.5.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.5.3.2. Market Revenue and Forecast, by Application (2017-2030)
9.5.4. Rest of LATAM
9.5.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.5.4.2. Market Revenue and Forecast, by Application (2017-2030)
Chapter 10. Company Profiles
10.1. 3M
10.1.1. Company Overview
10.1.2. Product Offerings
10.1.3. Financial Performance
10.1.4. Recent Initiatives
10.2. Eastman Chemical Company
10.2.1. Company Overview
10.2.2. Product Offerings
10.2.3. Financial Performance
10.2.4. Recent Initiatives
10.3. American Standard Window Film
10.3.1. Company Overview
10.3.2. Product Offerings
10.3.3. Financial Performance
10.3.4. Recent Initiatives
10.4. Saint-Gobain Performance Plastics Corporation (Solar Gard)
10.4.1. Company Overview
10.4.2. Product Offerings
10.4.3. Financial Performance
10.4.4. Recent Initiatives
10.5. Madico, Inc.
10.5.1. Company Overview
10.5.2. Product Offerings
10.5.3. Financial Performance
10.5.4. Recent Initiatives
10.6. Toray Plastics (America), Inc.
10.6.1. Company Overview
10.6.2. Product Offerings
10.6.3. Financial Performance
10.6.4. Recent Initiatives
10.7. Hanita Coatings RCA Ltd. (Avery Dennison Israel Ltd.)
10.7.1. Company Overview
10.7.2. Product Offerings
10.7.3. Financial Performance
10.7.4. Recent Initiatives
10.8. Johnson Window Films, Inc.
10.8.1. Company Overview
10.8.2. Product Offerings
10.8.3. Financial Performance
10.8.4. Recent Initiatives
10.9. Armolan Window Films
10.9.1. Company Overview
10.9.2. Product Offerings
10.9.3. Financial Performance
10.9.4. Recent Initiatives
10.10. Garware Suncontrol
10.10.1. Company Overview
10.10.2. Product Offerings
10.10.3. Financial Performance
10.10.4. Recent Initiatives
Chapter 11. Research Methodology
11.1. Primary Research
11.2. Secondary Research
11.3. Assumptions
Chapter 12. Appendix
12.1. About Us
12.2. Glossary of Terms
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