July 12, 2024

Fabric Softener Sheet Market Size to Worth USD 31.54 Bn By 2033

The global fabric softener sheet market size is expected to increase USD 31.54 billion by 2033 from USD 20.47 billion in 2023 with a CAGR of  4.42% between 2024 and 2033.

Key Points

  • The North America fabric softener sheet market size reached USD 7.98 billion in 2023 and is expected to expand around USD 12.46 billion by 2033, at a CAGR of 4.55% from 2024 to 2033.
  • North America dominated the market with the largest revenue share of 39% in 2023.
  • Asia- Pacific is the fastest growing in the fabric softener sheet market during the forecast period.
  • By product, the fragranced segment has held a major revenue share of 70% in 2023.
  • By product, the unscented segment shows a significant growth in the fabric softener sheet market during the forecast period.
  • By packaging, the small pack segment has held a major revenue share of 42% in 2023.
  • By packaging, the large pack segment shows a notable growth in the fabric softener sheet market during the forecast period.
  • By formulation, the liquid segment dominated the market in 2023.
  • By application, the laundromats segment dominated the market in 2023.
  • By distribution channel, the supermarkets and hypermarkets segment dominated in 2023 in the fabric softener sheet market.

Fabric Softener Sheet Market Size 2024 to 2033

The fabric softener sheet market has experienced steady growth over the past decade, driven by increasing consumer preference for convenient and effective laundry solutions. Fabric softener sheets, also known as dryer sheets, are designed to reduce static cling, soften fabrics, and impart a pleasant fragrance during the drying process. These sheets have become popular due to their ease of use and effectiveness in enhancing the feel and smell of laundry.

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Growth Factors:

Several factors have contributed to the growth of the fabric softener sheet market. Firstly, the rising awareness among consumers about the benefits of using fabric softener sheets, such as reducing wrinkles and static electricity, has spurred demand. Secondly, busy lifestyles and the need for time-saving solutions have led consumers to opt for products that simplify laundry routines. Additionally, innovations in product formulations, such as eco-friendly and hypoallergenic options, have widened the market appeal, attracting environmentally conscious and sensitive skin consumers.


Current trends in the fabric softener sheet market include the introduction of biodegradable and plant-based materials to appeal to environmentally aware consumers. Another trend is the incorporation of advanced fragrance technologies, offering long-lasting scents that linger on fabrics. Moreover, there is a growing preference for multipurpose fabric softener sheets that combine static reduction with other benefits like fabric conditioning and odor elimination.

Region Insights:

The fabric softener sheet market exhibits varying dynamics across different regions. In North America, the market is mature yet continues to innovate with new product formulations and packaging designs. Europe emphasizes sustainability, with a strong demand for eco-friendly fabric softener sheets. Asia-Pacific is witnessing rapid market growth fueled by increasing disposable incomes, urbanization, and changing consumer lifestyles.

Fabric Softener Sheet Market Scope

Report CoverageDetails
Market Size in 2023USD 20.47 Billion
Market Size in 2024USD 21.37 Billion
Market Size by 2033USD 31.54 Billion
Market Growth RateCAGR of 4.42% from 2024 to 2033
Largest MarketNorth America
Base Year2023
Forecast Period2024 to 2033
Segments CoveredProduct, Packaging, Formulation, Application, Distribution Channel, and Regions
Regions CoveredNorth America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Fabric Softener Sheet Market Dynamics


Key drivers of the fabric softener sheet market include the expanding urban population, which is driving the demand for laundry convenience products. Additionally, the growing focus on fabric care and maintenance among consumers, especially in developed economies, contributes to market growth. Furthermore, aggressive marketing strategies by manufacturers, including promotional campaigns and endorsements, bolster consumer awareness and product adoption.


The fabric softener sheet market presents several opportunities for growth. One significant opportunity lies in product innovation, particularly in developing advanced formulations that cater to specific consumer needs, such as sensitive skin or allergy concerns. Expansion into emerging markets with rising disposable incomes and increasing awareness of hygiene and personal care presents another avenue for market expansion. Furthermore, strategic partnerships with retailers and e-commerce platforms can enhance product accessibility and visibility.


Despite the growth prospects, the fabric softener sheet market faces challenges such as fluctuating raw material prices, which can impact product pricing and profit margins. Regulatory constraints related to ingredient safety and environmental impact also pose challenges, necessitating compliance with stringent standards across different regions. Moreover, intensifying competition from alternative fabric care products, such as liquid fabric softeners and dryer balls, adds pressure on market players to differentiate their offerings effectively.

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Fabric Softener Sheet Market Companies

  • Procter and Gamble
  • Seventh Generation Inc.
  • Attitude Living Inc.
  • Mrs. Meyer’s Clean Day
  • Green Shield Organic, LLC
  • Unilever
  • Colgate- Palmolive Company
  • Church and Dwight Co., Inc.
  • Henkel AG and Co. KGaA
  • Kimberly- Clark Corporation

Recent Developments

  • In July 2023, with new detergent sheets, Carbona was venturing into the detergent industry. The lightweight, pre-measured Carbona Laundry Detergent Sheets make cleaning easier and are convenient to use and store. In cold, warm, or hot water, the sheets fully disintegrate throughout regular or brief wash cycles and leave no residue behind.
  • In February 2023, Eco-friendly laundry detergent sheets are a new addition to the product line of InsoGreen, which promotes sustainable living. These sheets give consumers who wish to reduce their environmental effect a creative and practical option.
  • In December 2022, Laundry Detergent Sheets, a new non-toxic and environmentally friendly substitute for conventional laundry detergents, were introduced by Last Object. Compared to conventional laundry detergents, these sheets have safer ingredients and more environmentally friendly packaging because they were made especially for sensitive skin.

Segments Covered in the Report

By Product

  • Fragranced
  • Unscented

By Packaging

  • Small Pack
  • Medium Pack
  • Large Pack

By Formulation

  • Liquid
  • Dry

By Application

  • Household Use
  • Hotels
  • Restaurants
  • Hospitals
  • Laundromats
  • Others

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail, Specialty Stores
  • Department Stores
  • Direct Sales
  • Others

By Geography

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

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