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Hard Seltzer Market 2021 Global Overview, Latest Technologies, Business Strategy, Key Vendors, Segments, Demands, Growth Factors, Size, Share by Forecast to 2027

Global Hard Seltzer Market identifies major important questions and points, categorizing information that will simplify the knowledge of the investor. Hard Seltzer Market Concentration Rate of Raw Materials, Proportion of Manufacturing Cost Structure, Raw Materials, Labour Cost, Manufacturing Process.

Growth Factors

The market is expected to experience substantial growth during the forecast period owing to the growing popularity of low content alcoholic beverages among the millennials in the developed economies including the U.S., Canada, and Australia. Furthermore, strong marketing campaigns by alcoholic drinks companies on such products is expected to have a positive impact on the industry.

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Rising demand for drinks that are gluten-free and low ABV content in the developed economies including the U.S., Australia, and South Korea, has created a great opportunity for the market. Additionally, the increasing number of manufacturers has been entering the market creating availability of a large variety of products. The manufacturers have been running marketing campaigns to create a wider penetration. A major reason behind the increasing adoption of hard seltzer is the reduced content of calories and carbohydrates in comparison to and other mixed drinks.

Report Highlights

  • Hard seltzer with 1.0% to 4.9% ABV content is expected to register the fastest growth during the forecast years with a CAGR of 16.6% from 2020 to 2027. Low ABV content of such products is expected to attract health-conscious consumers over the next few years
  • On-trade is expected to register the fastest growth during forecast years with a CAGR of 16.5% from 2020 to 2027. An increasing number of consumers drinking hard seltzers in bars and restaurants is creating the rising opportunity
  • Asia Pacific is expected to register the fastest growth during forecast years with a CAGR of 17.0% from 2020 to 2027. A large number of manufacturers focusing on the Australian market is playing a crucial role in the growth of the market
  • North America dominated the market by contributing over 70.0% in the global revenue in 2019. The wide penetration of the product in the U.S., Canada, and Brazil is acting as a catalyst in creating dominance.

The report provides rational insights along with historical and forecast data to aid in better understanding of the Global Hard Seltzer Market. The report provides a comprehensive analysis of key factors that are expected to drive the growth of the Hard Seltzer market. This study also provides a detailed overview of the opportunities along with the current trends observed in the target market.

The report includes thorough compilation of the quantitative analysis of the industry for the period of 10 years in order to assist players to grow in the market. Insights on specific revenue figures generated are also given in the report, along with projected revenue at the end of the forecast period. This study includes a widespread analysis of the key segments of the industry. This analysis sheds light in the current trends and opportunities in the global Hard Seltzer market.

Key Points of the Global Hard Seltzer Market Report:

The report provides a basic overview of the Hard Seltzer industry including its definition, applications, and manufacturing technology.

The report also explores the major international players in detail. In this part, the report presents the company profile, product specifications, capacity, and production value up to ‘2027 year’, along with the market shares for each company.

Through the statistical analysis, the study depicts the global market for Hard Seltzer including capacity, production, production value, cost/profit, and supply/demand from an international perspective.

Considering segmentation, the market is divided in terms of product, end-use, company, region, and other important aspects. Each of these categories forms an important base point for the competitive landscape analysis.

The report then estimates the market development and trends of the Hard Seltzer industry up to 2027.

The report hints at crucial information associated with new market developments being undertaken in the Hard Seltzer industry before evaluating its feasibility.

Competitive Analysis 

The report covers major players operating in the market along with the key strategies implemented to achieve a competitive edge against a majority of the vendors which provides a competitive outlook of the industry. The competitive landscape further includes details about different players and their position on a global and a local level is also explained in detail in this compiled study. These insights were prepared through mapping business strategies and products that offer high revenue generation capacities. Key players of the global Hard Seltzer market are included as given below:

  • Anheuser-Busch InBev
  • Barefoot Cellars
  • Blue Marble
  • Boathouse Beverage Co.
  • Future Proof Brands LLC
  • Ficks & Co.
  • Kona Brewing Co,
  • Lift Bridge Brewing Co.

Market Segmentation

Hard Seltzer ABV Content Outlook 

  • 1.0% to 4.9%
  • 5.0% to 6.9%
  • Others

Hard Seltzer Distribution Channel Outlook 

  • On-trade
  • Off-trade

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Reasons to Purchase this Report:

Estimates Hard Seltzer development trends with SWOT analysis

Detailed business profiles including product offerings, recent developments, key financial information, and strategies employed by main market players

Analysis of various regions and countries that includes the demand and supply based actions, which consequently have a major influence on the market’s expansion

Market dynamics scenario, along with growth opportunities for players in the years to come

Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the mentioned forecast period

Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects

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