June 19, 2024

Oral Rinse Market Size to Surpass USD 13.70 Billion by 2033

The global oral rinse market size surpassed USD 7.30 billion in 2023 and is anticipated to exceed around USD 13.70 billion by 2033, growing at a CAGR of 6.49% from 2024 to 2033.

Key Points

  • North America dominated the oral rinse market by region, in 2023 and hit 31% revenue share.
  • Asia Pacific is expected to grow at the highest CAGR in the market by region during the forecast period.
  • The antiseptic mouthwash segment dominated the market by product in 2023 and accounted for 33% revenue share.
  • The periodontitis segment dominated the market by indication in 2023 and has held a 32% revenue share.
  • The online store segment has dominated the market by distribution channel in 2023 and has accounted for 45% of revenue share.

Oral Rinse Market Size 2024 to 2033

The oral rinse market encompasses a variety of products designed to promote oral hygiene and health. These products include mouthwashes and rinses formulated to prevent or reduce oral problems such as plaque, bad breath, and gum disease. The market caters to consumers looking for over-the-counter solutions to maintain fresh breath and overall oral hygiene.

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Growth Factors:

The oral rinse market is expected to grow due to an increased focus on oral health awareness and a rise in dental problems globally. Factors such as an aging population, higher disposable income, and the desire for aesthetically pleasing teeth and fresh breath contribute to market growth. Additionally, innovative products with advanced ingredients targeting specific oral health issues are also driving market expansion.

Region Insights: Different regions display varying trends in the oral rinse market. In North America and Europe, there is a high adoption of oral rinses due to increased awareness and disposable income levels. In the Asia-Pacific region, the market is expected to grow rapidly due to rising populations, economic growth, and increased awareness of oral hygiene.

Oral Rinse Market Scope

Report CoverageDetails
Growth Rate from 2024 to 2033CAGR of 6.49%
Global Market Size in 2023USD 7.30 Billion
Global Market Size in 2024USD 7.77 Billion
Global Market Size by 2033USD 13.70 Billion
Largest MarketNorth America
Base Year2023
Forecast Period2024 to 2033
Segments CoveredBy Product, By Indication, and By Distribution Channel
Regions CoveredNorth America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Oral Rinse Market Dynamics


Key drivers of the oral rinse market include increasing awareness of oral health, advancements in product formulations, and a growing preference for natural and herbal oral rinses. Marketing campaigns emphasizing the importance of oral hygiene, along with partnerships with dental professionals, are also boosting market growth.


Opportunities in the oral rinse market lie in product innovation and expansion into emerging markets. Companies can focus on developing products with natural or organic ingredients to cater to health-conscious consumers. Additionally, targeting regions with growing disposable incomes and investing in marketing campaigns can help expand market reach.


Challenges in the oral rinse market include regulatory hurdles and the need for companies to comply with stringent safety and quality standards. The market is also competitive, with established players dominating. Smaller companies may face difficulties entering the market due to the need for substantial investments in research and development.

Read Also: Lead Sheet Market Size to Hit USD 42.40 Billion by 2033

Recent Developments

  • In April 2024, Sensodyne announced the launch of alcohol-free mouthwash for sensitive teeth, namely ‘Sensodyne Complete Protection+ Mouthwash.’ The mouthwash is formulated to complement daily brushing, offering additional protection for oral health.
  • In February 2024, Oral health company OraBio announced the general availability of performance Oral Rinse. This new product, described as an all-natural liquid anesthetic, aims to provide dental professionals with a convenient, efficient, and effective solution for alleviating and managing patient pain both within and outside their offices, according to a press release from the company.
  • In January 2024, Dr. Dento announced the launch of a new product range for oral health. Dr. Dento has produced an innovative range of electric toothbrushes, toothpaste, and mouthwash that are GMP-Certified and combine cutting-edge technology with natural ingredients like NHap, Coconut Extract, Theobromine, Amaranth Solution, Papain Enzyme, Hyaluronic Acid, and Aloe Vera to deliver comprehensive oral health combined with the nourishing effects of Vitamin C and Vitamin E.
  • In March 2023, TheraBreath announced the launch of an anti-cavity oral rinse for kids, which is formulated to strengthen teeth and prevent cavities. TheraBreath for Kids mouthwash is vegan, gluten-free, and free of parabens and alcohol. The rinse, which is for kids aged six and older, is available in stores and online in different flavors, including wacky watermelon, grapes galore, and strawberry splash.

Oral Rinse Market Companies

  • Colgate-Palmolive Company
  • Johnson & Johnson
  • GlaxoSmithKline
  • Unilever
  • TheraBreath
  • Proctor & Gamble
  • Biotène
  • Himalaya Wellness Company
  • Amway
  • Dabur
  • Lion

Segment Covered in the Report

By Product

  • Antiseptic Mouthwash
  • Cosmetic Mouthwash
  • Natural Mouthwash
  • Fluoride Mouthwash

By Indication

  • Periodontitis
  • Mouth Ulcers
  • Gingivitis
  • Dry Mouth

By Distribution Channel

  • Retail Stores
  • Pharmacies
  • Online Stores

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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