June 15, 2024

Self-adhesive Labels Market Size to Worth USD 87.20 Bn by 2033

The global self-adhesive labels market size is expected to increase USD 87.20 billion by 2033 from USD 48.10 billion in 2023 with a CAGR of 6.13% between 2024 and 2033.

Key Points

  • Asia Pacific led the market with the largest revenue share of 39% in 2023.
  • North America is expected to grow significantly during the forecast period.
  • By type, the release liner segment dominated the market with the highest market share in 2023.
  • By label type, the permanent label segment has held a major revenue share of 56% in 2023.
  • By application, the food and beverages segment dominated the market in 2023.

Self-Adhesive Labels Market Size 2024 to 2033

The self-adhesive labels market has witnessed significant growth in recent years, driven by the increasing demand for convenient and efficient labeling solutions across various industries. Self-adhesive labels, also known as pressure-sensitive labels, offer ease of application, versatility, and customization, making them suitable for a wide range of packaging and labeling applications. These labels consist of three layers: a facestock (label material), an adhesive layer, and a release liner. With advancements in printing technology and material innovation, self-adhesive labels have become a preferred choice for product branding, information display, and tracking purposes.

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Growth Factors:

Several factors contribute to the growth of the self-adhesive labels market. The rising adoption of self-adhesive labels by end-user industries such as food and beverage, pharmaceuticals, cosmetics, and retail is a major driving force. Additionally, the growing emphasis on brand differentiation and product promotion is fueling the demand for visually appealing and high-quality labels. Moreover, increasing regulations pertaining to product labeling and packaging, along with the need for anti-counterfeiting measures, are boosting the adoption of self-adhesive labels with security features.

Region Insights:

The self-adhesive labels market exhibits a global presence, with key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America and Europe hold significant market shares, driven by the presence of established packaging industries and stringent labeling regulations. Meanwhile, the Asia Pacific region is witnessing rapid growth attributed to expanding manufacturing activities, increasing consumer demand, and rising disposable incomes. Emerging economies in Latin America and Africa offer untapped potential for market players seeking new growth opportunities.

Self-adhesive Labels Market Scope

Report CoverageDetails
Self-adhesive Labels Market Size in 2023USD 48.10 Billion
Self-adhesive Labels Market Size in 2024USD 51.05 Billion
Self-adhesive Labels Market Size by 2033USD 87.20 Billion
Self-adhesive Labels Market Growth RateCAGR of 6.13% from 2024 to 2033
Largest MarketAsia Pacific
Base Year2023
Forecast Period2024 to 2033
Segments CoveredType, Label Type, Application, and Regions
Regions CoveredNorth America, Europe, Asia-Pacific, Latin America, and Middle East & Africa


Self-adhesive Labels Market Dynamics


Several factors drive the demand for self-adhesive labels worldwide. One of the key drivers is the growing e-commerce sector, which necessitates efficient labeling solutions for product identification and shipment tracking. Additionally, advancements in label printing technologies, such as digital printing and RFID integration, are driving market growth by enabling enhanced customization, shorter lead times, and improved inventory management. Furthermore, the shift towards sustainable packaging solutions is driving the demand for eco-friendly label materials and recyclable substrates.


The self-adhesive labels market presents various opportunities for expansion and innovation. With the increasing popularity of smart packaging and connected devices, there is a growing demand for intelligent labels equipped with NFC (Near Field Communication), QR codes, or RFID tags for enhanced product traceability and consumer engagement. Moreover, the rising demand for on-packaging promotions and personalized marketing initiatives creates opportunities for label manufacturers to offer value-added solutions such as variable data printing and augmented reality experiences.

Despite its growth prospects, the self-adhesive labels market faces certain challenges. One of the primary challenges is the fluctuating prices of raw materials, particularly petroleum-based substrates and adhesives, which impact production costs and profit margins. Additionally, regulatory compliance and adherence to labeling standards pose challenges for manufacturers, especially in highly regulated industries such as pharmaceuticals and chemicals. Moreover, the increasing competition from alternative labeling technologies, such as direct printing and sleeve labeling, requires continuous innovation and differentiation to maintain market relevance and competitiveness.

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Self-adhesive Labels Market Recent Developments

  • In May 2024, ID Images announced the launch of sustainable direct thermal labels for different industrial packaging to enhance their identification and packaging process. These labels do not use traditional ink, toner, or other consumables; they rely on heat-sensitive materials to produce sharp and crisp prints, resource-efficient, simple, and cost-effective solutions for texts and barcodes.
  • In 2023, HERMA, the specialist in self-adhesive technology in Germany, launched 71N, versatile self-adhesive materials for labeling, in collaboration with BASF, a chemical company.
  • In 2024, Xpress Labels, self-adhesive label manufacturers in Aylesbury, Buckinghamshire, invested in the PicoColour UV Inkjet Digital Label Press, produced and supplied by Dantex Group.

Self-adhesive Labels Market Companies

  • Mondi
  • Fuji Seal International, Inc
  • Asteria Group
  • optimum Group
  • Avery Dennison Corporation
  • CCL Industries, Inc
  • Multi-Color Corporation

Segments Covered in the Report

By Type

  • Release Liners
  • Linerless

By Label Type

  • Permanent
  • Removable

By Application

  • Food and Beverages
  • Pharmaceuticals
  • Household and Personal Care
  • Consumer Goods
  • Others

By Geography

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East & Africa

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