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US Dental Services Market Size Likely to Reach US$ 196.18 Billion by 2027: Precedence Research

The Precedence Research report indicates that the US dental services market size is likely to reach $ 196.18 billion by 2027 from $ 136.40 billion in 2021, witnessing a CAGR of 6.24% between 2021 and 2027. The report contains 150+ pages with detailed analysis.

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Research Objective

The market revenue/volume with the help of widespread quantitative and qualitative insights, and forecasts of the market. This report presents a breakdown of the market into forthcoming and niche segments. Additionally, this research study gauges market revenue growth and its drift at global, regional, and country from 2019 to 2027. This research report evaluates the US dental services market on a global and regional level. It offers a thorough analysis of the market status, growth and forecast of the global US dental services market for the period from 2019 to 2027. This research study offers historic data for the years 2019 to 2021 along with a forecast from 2021 to 2027 based on value.

This report also provides detailed company profiles of the key market players. This research report also highlights the competitive landscape of the US dental services market and ranks noticeable companies as per their occurrence in diverse regions across globe and crucial developments initiated by them in the market space. This research study also tracks and evaluates competitive developments, such as collaborations, partnerships, and agreements, mergers and acquisitions; novel product introductions and developments, promotion strategies and Research and Development (R&D) activities in the marketplace. The competitive profiling of these players includes business and financial overview, gross margin, production, sales, and recent developments which can aid in assessing competition in the market.

Strategies adopted by key players, 2019-2021 (YTD)

Joint Venture/ Collaboration/ Partnership/ AgreementMerger & acquisition/ Expansion/ InvestmentMerger & acquisition/ Expansion/ Investment

Some of the key players in the global US dental services include:

  • Smile Brands Inc.
  • Aspen Dental
  • InterDent (Gentle Dental)
  • Coast Dental
  • Pacific Dental Services
  • Heartland Dental
  • Affordable Care
  • Great Expressions Dental Centers
  • Western Dental
  • Dental Care Alliance

COVID-19 impact

The pandemic of COVID-19 has had a significant influence on the healthcare system, especially the dental business. Many dental practices shuttered except for emergencies in March and April when the epidemic first spread across the United States. Changes were obvious even after they reopened. According to an American Dental Association survey of dentists conducted the week of Aug. 10, 98.9% were open, but only 47.6% reported “business as normal,” while 51.3% were open but had “lower patient volume than typical.”

When compared to the same months the year before, dental services were used 75% less in March 2020 and 79% less in April 2020, demonstrating the impact of the COVID-19 pandemic. Many states adopted COVID-19-related limitations on elective dental operations during these months. Dental care consumption decreased by 27% in May 2020, when many jurisdictions reversed these bans, compared to May 2019. In June 2020, compared to June 2019, there was a 1% rise in use.

In March and April 2020, all states had a drop in dental care utilization when compared to the same months in 2019. The Northeast and Midwest had the five biggest drops. In March, the West experienced the smallest declines, followed by the West and South in April. Vermont (82.5%), Iowa (81.2%), Wisconsin (81%), Minnesota (80.7%), and Maine (80.7%) had the five highest declines in March (80%). Idaho (64%), Utah (65.1%), Montana (66.1%), Wyoming (66.4%), and Arizona (64%) saw the smallest drops (67.7%).

Many states saw an increase in dental care consumption in June 2020 compared to the previous June, while others saw a drop. Massachusetts (23.9%), South Dakota (19%), Vermont (18.9%), Wisconsin (17.9%), and Maine (17.9%) saw the highest drops in the Northeast and Midwest (13.5%). Alaska (28.3%), Utah (26.6%), Hawaii (25.3%), Kentucky (22.7%), and Montana (22.7%) saw the highest increases (20.7%).

Some dental operations declined in the rankings of common procedures from March and April 2019 to March and April 2020, while others gained. A full oral evaluation for a new or established patient, for example, has dropped from eighth or ninth position to tenth or twelfth place among the most common dental operations. A problem-focused, limited oral examination, which can be used as an emergency examination, climbed from 11th place in March and April 2019 to fifth place in March and fourth place in April 2020. As a result, a higher percentage of patients than usual were visiting the dentist for specific urgent or emergent difficulties rather than cleanings and regular or routine appointments.

The amount of a rebound in dental procedures in June 2020 compared to June 2019 varied. All age groups improved above their June 2019 levels for a problem-focused, limited oral evaluation. No age group recovered to the previous year’s utilization level for a thorough oral evaluation for a new or established patient.

During the pandemic, the 10 most prevalent dental-related diagnoses seen in urgent care centers and emergency rooms in the US did not vary significantly, but there were some shifts. In particular, from January to April 2020, dental caries (tooth decay or cavities) increased from fifth to fourth position among the dental-related diagnoses seen in urgent care centers and emergency rooms.

U.S. Dental Service Market Share, By Service, 2020 (%)

Service Segment2020 (%)
Cosmetic Dentistry10.4%
Endodontic Procedures29.7%
Periodontal Dentistry11.9%
Orthodontic and Periodontal Services14.7%
Diagnostic and Preventive Services18.5%
Oral and Maxillofacial Surgery14.8%

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Hospital spending growth reverses while hospital prices accelerate

In recent years, hospital spending has grown in lockstep with overall healthcare spending patterns. For example, between 2016 and 2019, hospital spending increased at a rate of 4.8% each year, slightly higher than the overall NHE growth rate of 4.6%. However, in 2019, these rates diverged, with hospital spending increasing by 6.2% year over year, owing to increased use and intensity as well as higher pricing. In recent years, commercial costs, for instance, have gotten further away from Medicare.

In March and April 2020, hospital spending plummeted by 35.8%, owing to the reduction of non-essential services like elective procedures. The financial impact has been enormous because these treatments are among the most profitable in hospitals. Reduced admissions for acute medical problems, such as heart attacks and strokes, have also been seen, most likely due to changes in patient behavior. This is unlikely to be due to congestion, as significant reductions in non-COVID-19 admissions were observed even at hospitals with few COVID-19 patients.

Although admissions are still around 5% below normal as of early November, and emergency department volume is considerably lower than baseline, hospital spending began to increase in May when discretionary care resumed. Given accumulating evidence that patient behavior has changed and that alternatives to admissions (such as home-based care with remote monitoring) may be acceptable for some patients, a new and lower baseline for hospitalizations may emerge in the future.

After 2016, the hospital price increase has outpaced total healthcare price growth, but the difference has grown since the epidemic began. Over the last six months, the average year-over-year hospital price rise has been 3.4%; if this pattern continues, annual price growth for 2020 will be 3.1%, up from 2.0% in 2019. Consolidation has been a major driver of hospital pricing growth in recent years, and financial instability caused by COVID-19 may hasten the pace of mergers.

Hospitals may also be under more pressure to raise prices to compensate for lower volume. There are major opposing influences, though. Over the last decade, increased pricing transparency has prompted calls for a public option at the state and federal levels, as well as government action requiring more price disclosure, attempts at federal legislation to address surprise billing, and a more strengthened employer movement.

Service Type

As of 2020, the endodontic procedures segment accounted for the largest chunk of the US dental service market share. There have been considerable advancements in technology, materials, and endodontic treatment processes over the last two decades. Microscopy, rotating Ni-Ti files, ultrasonic, increased irrigation solutions and technologies, digital radiography, CBCT three-dimensional imaging, bioceramics, and other technologies are among them. On teeth with sophisticated anatomy and morphology, these alterations have generated a gap in the quality of care provided by specialist vs a regular dentist. The deteriorating dental health among Americans is expected to drive the growth of this segment.

US Dental Service Market, By Service Type, 2016-2020 (USD Billion)

Service Segment20162017201820192020
Cosmetic Dentistry9.6810.5411.4612.4410.76
Endodontic Procedures31.5533.2735.0136.7630.77
Periodontal Dentistry12.1412.9213.7214.5512.30
Orthodontic and Periodontal Services15.1716.1117.0618.0515.22
Diagnostic and Preventive Services16.2217.9519.8221.8319.15
Diagnostic and Preventive Services13.8815.0816.3517.7015.27

Application Type

The preventive dental service segment accounted for the largest share of the US dental service industry. The demand for preventive dental services such as teeth cleaning and fluoride treatments was substantially high due to consumer awareness. However, COVID-19 has resulted in the closure of dental practices and a reduction in their hours of operation, except emergency and urgent treatments, limiting routine care and preventive. Nonetheless, the pandemic presents a chance for the dentistry profession to transition away from surgical procedures and toward nonaerosolizing, prevention-focused methods to care. If regulatory barriers to oral health care access were removed during the pandemic, it could have a positive impact in the future.

Market Segmentation

By Services

  • Cosmetic Dentistry
  • Endodontic Procedures
  • Periodontal Dentistry
  • Orthodontic and Periodontic Services
  • Diagnostic and Preventive Services
  • Oral and Maxillofacial Surgery

By Application

  • Preventive
  • Corrective
  • Therapeutic 


Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on U.S. Dental Service Market 

5.1. COVID-19 Landscape: U.S. Dental Service Industry Impact

5.2. COVID 19 – Impact Assessment for the Industry

5.3. COVID 19 Impact: Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

Chapter 6. Market Dynamics Analysis and Trends

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape List of Suppliers List of Buyers

Chapter 8. U.S. Dental Service Market, By Services

8.1. U.S. Dental Service Market, by Services Type, 2021-2027

8.1.1. Cosmetic Dentistry Market Revenue and Forecast (2017-2027)

8.1.2. Endodontic Procedures Market Revenue and Forecast (2017-2027)

8.1.3. Periodontal Dentistry Market Revenue and Forecast (2017-2027)

8.1.4. Orthodontic and Periodontic Services Market Revenue and Forecast (2017-2027)

8.1.5. Diagnostic and Preventive Services Market Revenue and Forecast (2017-2027)

8.1.6. Oral and Maxillofacial Surgery Market Revenue and Forecast (2017-2027)

8.1.7. Others Market Revenue and Forecast (2017-2027)

Chapter 9. U.S. Dental Service Market, By Application

9.1. U.S. Dental Service Market, by Application, 2021-2027

9.1.1. Preventive Market Revenue and Forecast (2017-2027)

9.1.2. Corrective Market Revenue and Forecast (2017-2027)

9.1.3. Therapeutic Market Revenue and Forecast (2017-2027)

Chapter 10. U.S. Dental Service Market, Regional Estimates and Trend Forecast

10.1. U.S.

10.1.1. Market Revenue and Forecast, by Services (2017-2027)

10.1.2. Market Revenue and Forecast, by Application (2017-2027)

Chapter 11. Company Profiles

11.1. Smile Brands Inc.

11.1.1. Company Overview

11.1.2. Product Offerings

11.1.3. Financial Performance

11.1.4. Recent Initiatives

11.2. Aspen Dental

11.2.1. Company Overview

11.2.2. Product Offerings

11.2.3. Financial Performance

11.2.4. Recent Initiatives

11.3. InterDent (Gentle Dental)

11.3.1. Company Overview

11.3.2. Product Offerings

11.3.3. Financial Performance

11.3.4. Recent Initiatives

11.4. Coast Dental

11.4.1. Company Overview

11.4.2. Product Offerings

11.4.3. Financial Performance

11.4.4. Recent Initiatives

11.5. Pacific Dental Services

11.5.1. Company Overview

11.5.2. Product Offerings

11.5.3. Financial Performance

11.5.4. Recent Initiatives

11.6. Heartland Dental

11.6.1. Company Overview

11.6.2. Product Offerings

11.6.3. Financial Performance

11.6.4. Recent Initiatives

11.7. Affordable Care

11.7.1. Company Overview

11.7.2. Product Offerings

11.7.3. Financial Performance

11.7.4. Recent Initiatives

11.8. Great Expressions Dental Centers

11.8.1. Company Overview

11.8.2. Product Offerings

11.8.3. Financial Performance

11.8.4. Recent Initiatives

11.9. Western Dental

11.9.1. Company Overview

11.9.2. Product Offerings

11.9.3. Financial Performance

11.9.4. Recent Initiatives

11.10. Dental Care Alliance

11.10.1. Company Overview

11.10.2. Product Offerings

11.10.3. Financial Performance

11.10.4. Recent Initiatives

Chapter 12. Research Methodology

12.1. Primary Research

12.2. Secondary Research

12.3. Assumptions

Chapter 13. Appendix

13.1. About Us

13.2. Glossary of Terms

Thanks for reading you can also get individual chapter-wise sections or region-wise report versions such as North America, Europe, or the Asia Pacific.

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