June 15, 2024

Invisible Orthodontics Market Size to Worth USD 75.92 Bn by 2033

The global invisible orthodontics market size is expected to increase USD 75.92 billion by 2033 from USD 6.18 billion in 2023 with a CAGR of 28.51% between 2024 and 2033.

Key Points

  • The North America invisible orthodontics market size accounted for USD 3.40 billion in 2023 and is expected to attain around USD 41.76 billion by 2033.
  • North America led the market with the largest market share of 55% in 2023.
  • Asia Pacific is showcasing significant growth in the market.
  • By product, the clear aligners segment has heled the largest market share of 85% in 2023.
  • By product, the ceramic braces segment is expected to show significant growth in the upcoming years.
  • By age group, the adult segment accounted for the highest market share of 60% in 2023.
  • By age group, the teenager segment is anticipated to show the fastest growth over the forecasted period.
  • By end use, the stand alone practice segment dominated the market in 2023.
  • By end use, the hospital segment is predicted to register the fastest growth in the foreseeable future period.
  • By dentist type, the orthodontists segment was estimated to hold the highest share of the market in 2023.
  • By dentist type, the general dentists segment is expected to grow at a significant CAGR during the foreseen period.

Invisible Orthodontics Market Size 2024 to 2033

The invisible orthodontics market has experienced remarkable growth in recent years, driven by increasing demand for aesthetic dental treatments and advancements in orthodontic technology. Invisible orthodontics, also known as clear aligner therapy, offers patients a discreet and convenient alternative to traditional metal braces. This market encompasses a range of products and services designed to correct misaligned teeth and bite issues using nearly invisible aligners made from clear plastic materials. The rising prevalence of orthodontic issues and growing awareness of cosmetic dental treatments have contributed to the expansion of the invisible orthodontics market globally.

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Growth Factors

Several key factors are fueling the growth of the invisible orthodontics market. One of the primary drivers is the growing preference for aesthetically pleasing orthodontic solutions among adults and teenagers. Clear aligners offer a more discreet treatment option compared to traditional braces, appealing to individuals seeking a less noticeable way to straighten their teeth. Additionally, technological advancements in 3D imaging, computer-aided design (CAD), and 3D printing have enabled the customization and production of clear aligners with greater precision and efficiency, driving market growth.

Region Insights

The adoption of invisible orthodontics varies by region, influenced by factors such as population demographics, healthcare infrastructure, and consumer preferences. North America and Europe have been key markets for invisible orthodontics, characterized by high awareness of cosmetic dental treatments and favorable reimbursement policies for orthodontic procedures. In Asia Pacific, rising disposable incomes and increasing focus on dental aesthetics have fueled market growth, particularly in countries like China, Japan, and South Korea where orthodontic tourism is on the rise.

Invisible Orthodontics Market Scope

Report CoverageDetails
Growth Rate from 2024 to 2033CAGR of 28.51%
Global Market Size in 2023USD 6.18 Billion
Global Market Size in 2024USD 7.94 Billion
Global Market Size by 2033USD 75.92 Billion
Largest MarketNorth America
Base Year2023
Forecast Period2024 to 2033
Segments CoveredBy Product, By Age, By End-use, and By Dentist Type
Regions CoveredNorth America, Europe, Asia-Pacific, Latin America, and Middle East & Africa


Invisible Orthodontics Market Dynamics


Several drivers contribute to the growth of the invisible orthodontics market. The increasing prevalence of malocclusion and orthodontic problems globally has created a larger patient pool seeking orthodontic treatment, including clear aligner therapy. Moreover, the convenience and comfort offered by clear aligners, which are removable and cause less discomfort compared to traditional braces, have broadened the appeal of invisible orthodontics. The influence of social media and celebrity endorsements promoting aesthetic dental treatments has also boosted consumer awareness and demand.


The invisible orthodontics market presents significant opportunities for innovation and market expansion. Continued advancements in materials science and digital technologies can lead to further improvements in aligner design, comfort, and treatment outcomes. Expansion into emerging markets with growing middle-class populations presents another opportunity for market penetration. Moreover, collaborations between orthodontists, dentists, and technology companies can drive the development of integrated solutions that enhance patient experience and treatment efficacy.


Despite its growth potential, the invisible orthodontics market faces certain challenges. Affordability remains a barrier for some patients, as clear aligner therapy can be more expensive than traditional braces. Limited insurance coverage for invisible orthodontics in certain regions also impacts market adoption. Furthermore, patient compliance with aligner wear and the need for regular follow-ups pose challenges in achieving optimal treatment outcomes. Addressing these challenges through innovation, education, and expanded access to care will be crucial for the sustained growth of the invisible orthodontics market.

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Invisible Orthodontics Market Recent Developments

  • In February 2023, SmileDirectClub launched a CarePlus, a new premium aligner treatment. It offers a flexible design that helps customers manage and start aligner care in-person or remotely.
  • In April 2023, Henry Schein, Inc. held the acquisition of a majority ownership stake in Biotech Dental, a provider of clear aligners, dental implants, and digital dental software.
  • In March 2022, Align Technology, Inc. Introduced the new Cone Beam Computed Tomography (CBCT) integration feature for ClinCheck digital treatment planning software. This feature helps doctors consciously expand diagnosis and treat a broader range of cases. It is possible to use Invisalign clear aligners to increase visibility and handle a patient’s underlying anatomical structures during the digital treatment planning process.
  • In May 2022, Align Technology, Inc. Made an agreement with Asana, Inc., a leading work management platform for teams. The strategic partnership will offer Invisalign-trained doctors in the U.S. a new workflow solution, Asana SmilesTM for Align.

Invisible Orthodontics Market Companies

  • Angel Aligner
  • SmarTee
  • Dentsply Sirona
  • Institut Straumann AG
  • Ormco Corporation (Envista)
  • Henry Schein, Inc.
  • SmileDirectClub
  • Align Technology, Inc.
  • TP Orthodontics, Inc.
  • K Line Europe GmBH
  • 3M
  • ClearPath Healthcare Services Pvt Ltd
  • DB Orthodontics, Inc.
  • G&H Orthodontics
  • Orthodontics SDC

Segments Covered in the Report

By Product

  • Clear Aligners
  • Ceramic Braces
  • Lingual Braces

By Age

  • Teens
  • Adults

By End-use

  • Hospitals
  • Stand-alone Practices
  • Group Practices
  • Others

By Dentist Type

  • General Dentists
  • Orthodontists

By Geography

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East & Africa

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