July 20, 2024

Pet Insurance Market Size to Surpass USD 18.26 Billion by 2033

The global pet insurance market size surpassed USD 9.26 billion in 2023 and is predicted to rake around USD 18.26 billion by 2033, growing at a CAGR of 7.03% from 2024 to 2033.

Key Points

  • Europe dominated the global market with the largest market share of 35% in 2023.
  • North America is expected to witness notable growth during the forecast period.
  • By policy type, the accident & illness segment has contributed 97% of market share in 2023.
  • By end-user, the dogs segment dominated the market in 2023.
  • By end-user, the cats segment is expected to gain a significant share during the upcoming years.

Pet Insurance Market Size 2024 to 2033

The pet insurance market has witnessed significant growth in recent years as pet ownership continues to rise globally. Pet insurance provides financial protection to pet owners against unexpected veterinary expenses, including illness, accidents, and preventive care. This market has evolved rapidly, driven by increasing pet healthcare costs, growing awareness of pet insurance benefits, and the humanization of pets. Understanding the dynamics of the pet insurance market requires an analysis of its growth factors, regional insights, drivers, opportunities, and challenges.

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Growth Factors

Several key growth factors contribute to the expansion of the pet insurance market. One significant factor is the rising cost of veterinary care, driven by advances in medical technology and an increasing demand for high-quality pet healthcare services. Pet owners are increasingly willing to invest in insurance to ensure their pets receive the best possible care without financial constraints. Additionally, the growing human-animal bond and pet ownership trends, particularly in developed regions, fuel demand for pet insurance as owners perceive their pets as family members deserving of comprehensive healthcare coverage.

Region Insights

The pet insurance market exhibits varying dynamics across different regions. In North America and Europe, pet insurance penetration rates are relatively high, driven by a culture of responsible pet ownership, favorable regulatory environments, and robust pet healthcare systems. These regions also boast a high concentration of pet insurance providers offering a wide range of coverage options and customizable plans. In contrast, emerging markets in Asia-Pacific and Latin America are experiencing rapid growth in pet ownership and pet-related expenditures, presenting significant opportunities for market expansion.

Pet Insurance Market Scope

Report CoverageDetails
Growth Rate from 2024 to 2033CAGR of 7.03%
Global Market Size in 2023USD 9.26 Billion
Global Market Size by 2033USD 18.26 Billion
Largest MarketEurope
Base Year2023
Forecast Period2024 to 2033
Segments CoveredBy Policy Type and By End-user
Regions CoveredNorth America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Pet Insurance Market Dynamics


Several drivers propel the growth of the pet insurance market globally. Increasing pet ownership rates, particularly in urban areas, drive demand for pet insurance as owners seek to safeguard their pets’ health and well-being. Moreover, the growing awareness of the benefits of preventive care and routine veterinary visits encourages pet owners to invest in insurance plans that cover wellness services. Additionally, advancements in data analytics and technology enable insurers to develop innovative products, streamline claims processing, and enhance customer engagement, driving market growth and competitiveness.


The pet insurance market presents numerous opportunities for insurers, pet owners, and other stakeholders. With the rise of pet ownership and spending on pet healthcare, there is a growing demand for specialized insurance products tailored to the unique needs of different pet species, breeds, and ages. Insurers can capitalize on this trend by offering customizable plans, add-on coverage options, and value-added services such as telemedicine consultations and behavioral therapy coverage. Furthermore, partnerships with veterinary clinics, pet retailers, and online platforms can expand distribution channels and enhance market reach, tapping into underserved segments and niche markets.


Despite its growth prospects, the pet insurance market faces several challenges that may impede its expansion. Consumer awareness and education remain key challenges, as many pet owners are unaware of the availability and benefits of pet insurance or may perceive it as unnecessary or too costly. Moreover, regulatory complexities and varying reimbursement policies across regions pose challenges for insurers seeking to operate in multiple markets. Additionally, the lack of standardized terminology, coverage options, and pricing structures complicates comparison shopping for consumers and may hinder market transparency and trust.

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Recent Developments

  • In 2024, a leading cloud-based company called Five Sigma collaborated with Odie Pet Insurance to make pet insurance accessible and affordable in many regions. These companies aim to accelerate the pet insurance market.
  • In 2023, a pet insurance platform named Independent Pet Group (IPG) partnered with Felix for the insurance of cats in the United States.
  • In 2023, The global risk partners acquired Petsmedicover, a pet insurance broker in the United Kingdom.
  • In 2023, a company called ‘Go Digit General Insurance’ collaborated with Vetina to offer insurance coverage, especially for dogs.
  • In 2023, Best Friends Animal Society (BFAS), an animal welfare organization, partnered with Fetch to promote the shelter of dogs and cats in America. This collaboration will aim to provide a shelter for pets.

Pet Insurance Market Companies

  • Animal Friends Insurance Services Limited
  • Figo Pet Insurance, LLC
  • Direct Line
  • Nationwide Mutual Insurance Company
  • Embrace Pet Insurance Agency, LLC
  • Anicom Insurance
  • Trupanion, Inc.
  • Deutsche Familienversicherung AG (DFV)
  • Petplan (Allianz)
  • ipet Insurance Co., Ltd.
  • MetLife Services and Solutions, LLC
  • Pumpkin Insurance Services Inc.

Segments Covered by the Report

By Policy Type

  • Accident
  • Accident & Illness
  • Embedded Wellness

By End-user

  • Dogs
  • Cats
  • Horses
  • Exotic Pets
  • Others

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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