June 19, 2024

Precision Viticulture Market Size to Worth USD 4,160 Million by 2033

The global precision viticulture market size is expected to increase USD 4,160 million by 2033 from USD 1,470 million in 2023 with a CAGR of 11% between 2024 and 2033.

Key Takeaways

  • Europe contributed 37% of market share in 2023.
  • Asia-Pacificis estimated to expand the fastest CAGR between 2024 and 2033.
  • By application, the yield monitoring segment has held the largest market share of 40% in 2023.
  • By application, the weather tracking & forecasting segment is anticipated to grow at a remarkable CAGR of 15.3% between 2024 and 2033.
  • By component, the hardware segment generated over 62% of the market share in 2023.
  • By component, the software segment is expected to expand at the fastest CAGR over the projected period.
Precision Viticulture Market Size 2024 To 2033

Introduction:

Precision viticulture represents a transformative approach to grape growing and wine production, leveraging advanced technologies and data-driven strategies to optimize vineyard management practices. As the wine industry continues to evolve, precision viticulture offers a promising avenue for enhancing grape quality, increasing yield, and improving overall sustainability. This market analysis delves into the key drivers, growth factors, restraints, opportunities, and regional trends shaping the precision viticulture market landscape.

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Growth Factors

The adoption of precision viticulture is fueled by several compelling growth factors. Foremost among these is the increasing demand for high-quality wines and the growing emphasis on terroir-driven production methods. Precision viticulture enables vineyard managers to tailor management practices to specific site conditions, optimizing grape quality and flavor profiles. Additionally, advancements in sensor technologies, remote sensing, and geographic information systems (GIS) have facilitated more precise monitoring and management of vineyard parameters such as soil moisture, nutrient levels, and canopy vigor. Furthermore, the desire to improve resource efficiency and sustainability in grape production has propelled the adoption of precision viticulture practices, reducing inputs such as water, pesticides, and fertilizers while minimizing environmental impact.

Precision Viticulture Market Scope

Report CoverageDetails
Growth Rate from 2024 to 2033CAGR of 11%
Global Market Size in 2023USD 1,470 Million
Global Market Size by 2033USD 4,160 Million
Base Year2023
Forecast Period2024 to 2033
Segments CoveredBy Application and By Component
Regions CoveredNorth America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Precision Viticulture Market Dynamics

Drivers

Several drivers are accelerating the adoption of precision viticulture across the wine industry. One of the primary drivers is the increasing availability of affordable sensing technologies and data analytics tools, enabling vineyard managers to collect and analyze spatial and temporal data with unprecedented precision. This allows for targeted interventions and decision-making, optimizing vineyard operations and resource allocation. Moreover, the rising awareness of climate change impacts on winegrowing regions has underscored the importance of adaptive management practices, with precision viticulture offering tools to mitigate risks associated with changing climate patterns. Additionally, the growing trend towards organic and sustainable viticulture practices has spurred interest in precision viticulture as a means of achieving environmental stewardship and certification requirements.

Restraints

Despite its potential benefits, precision viticulture faces several restraints and challenges. One significant restraint is the complexity and cost associated with adopting new technologies and implementing data-driven management strategies. Many vineyard operators, particularly smaller producers, may lack the technical expertise or financial resources to fully embrace precision viticulture practices. Additionally, concerns related to data privacy and security may hinder the adoption of sensor-based monitoring systems, particularly in regions with stringent data protection regulations. Furthermore, the variability of site-specific conditions and the inherent complexity of vineyard ecosystems can pose challenges for developing universally applicable precision viticulture solutions, requiring customized approaches tailored to each vineyard’s unique characteristics.

Opportunity

Amidst the challenges, precision viticulture presents significant opportunities for innovation, efficiency gains, and differentiation in the wine market. Investments in research and development are driving the evolution of sensor technologies, machine learning algorithms, and predictive analytics tools tailored specifically for vineyard management applications. This opens up new possibilities for real-time monitoring, predictive modeling, and prescriptive recommendations, empowering vineyard managers to make data-driven decisions with confidence. Furthermore, the integration of precision viticulture practices into broader vineyard management strategies can enhance overall operational efficiency, reduce production costs, and improve wine quality, ultimately enhancing competitiveness and market positioning for wine producers.

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Region Insights

The adoption and implementation of precision viticulture practices vary across wine-producing regions, influenced by factors such as climate, terroir, regulatory environment, and technological infrastructure. In established wine regions such as France, Italy, and California, where vineyard management practices are deeply rooted in tradition and expertise, precision viticulture is gaining traction as a complementary approach to enhance wine quality and sustainability. Emerging wine regions, particularly in countries such as Australia, New Zealand, and Chile, are embracing precision viticulture as a means of leapfrogging traditional methods and establishing themselves as leaders in sustainable wine production. Moreover, regions grappling with climate change impacts, such as Spain and Portugal, are increasingly turning to precision viticulture as a resilience strategy, enabling adaptation to shifting environmental conditions while maintaining wine quality and consistency.

Recent Developments

  • In July 2023, the 2023 Sustainable Ag Expo highlighted a distinguished panel of speakers, featuring viticulture specialists from prestigious academic institutions like Cornell University, California Polytechnic State University, and the University of California, Davis. The event aimed to share insights and advancements in sustainable agricultural practices, particularly focusing on viticulture, leveraging the expertise of these specialists.
  • In February 2023, Kubota Corporation made a noteworthy investment in Chouette, a French AgTech startup. Chouette specializes in harnessing artificial intelligence (AI) for analyzing images captured by cameras. The AI technology developed by Chouette plays a crucial role in identifying diseases and assessing tree vigor in agriculture. Notably, Chouette’s unique algorithms contribute to data-driven decisions by determining the optimal quantity of chemicals required for precision spraying, showcasing the integration of advanced technologies for efficient and sustainable farming practices.

Precision Viticulture Market Companies

  • Deveron UAS
  • Trimble Inc.
  • John Deere
  • Topcon Positioning Systems
  • AgJunction
  • TeeJet Technologies
  • Syngenta
  • Raven Industries
  • Ag Leader Technology
  • PrecisionHawk
  • Gamaya
  • Vindara
  • VineView
  • Hortau
  • OnFarm

Segments Covered in the Report

By Application

  • Yield Monitoring
  • Field Mapping
  • Crop Scouting
  • Weather Tracking & Forecasting
  • Irrigation Management
  • Inventory Management
  • Farm Labor Management

By Component

  • Hardware
  • Software
  • Services

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

TABLE OF CONTENT

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology (Premium Insights)

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Precision Viticulture Market 

5.1. COVID-19 Landscape: Precision Viticulture Industry Impact

5.2. COVID 19 – Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

Chapter 6. Market Dynamics Analysis and Trends

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Precision Viticulture Market, By Application

8.1. Precision Viticulture Market, by Application, 2024-2033

8.1.1. Yield Monitoring

8.1.1.1. Market Revenue and Forecast (2021-2033)

8.1.2. Field Mapping

8.1.2.1. Market Revenue and Forecast (2021-2033)

8.1.3. Crop Scouting

8.1.3.1. Market Revenue and Forecast (2021-2033)

8.1.4. Weather Tracking & Forecasting

8.1.4.1. Market Revenue and Forecast (2021-2033)

8.1.5. Irrigation Management

8.1.5.1. Market Revenue and Forecast (2021-2033)

8.1.6. Inventory Management

8.1.6.1. Market Revenue and Forecast (2021-2033)

8.1.7. Farm Labor Management

8.1.7.1. Market Revenue and Forecast (2021-2033)

Chapter 9. Global Precision Viticulture Market, By Component

9.1. Precision Viticulture Market, by Component, 2024-2033

9.1.1. Hardware

9.1.1.1. Market Revenue and Forecast (2021-2033)

9.1.2. Software

9.1.2.1. Market Revenue and Forecast (2021-2033)

9.1.3. Services

9.1.3.1. Market Revenue and Forecast (2021-2033)

Chapter 10. Global Precision Viticulture Market, Regional Estimates and Trend Forecast

10.1. North America

10.1.1. Market Revenue and Forecast, by Application (2021-2033)

10.1.2. Market Revenue and Forecast, by Component (2021-2033)

10.1.3. U.S.

10.1.3.1. Market Revenue and Forecast, by Application (2021-2033)

10.1.3.2. Market Revenue and Forecast, by Component (2021-2033)

10.1.4. Rest of North America

10.1.4.1. Market Revenue and Forecast, by Application (2021-2033)

10.1.4.2. Market Revenue and Forecast, by Component (2021-2033)

10.2. Europe

10.2.1. Market Revenue and Forecast, by Application (2021-2033)

10.2.2. Market Revenue and Forecast, by Component (2021-2033)

10.2.3. UK

10.2.3.1. Market Revenue and Forecast, by Application (2021-2033)

10.2.3.2. Market Revenue and Forecast, by Component (2021-2033)

10.2.4. Germany

10.2.4.1. Market Revenue and Forecast, by Application (2021-2033)

10.2.4.2. Market Revenue and Forecast, by Component (2021-2033)

10.2.5. France

10.2.5.1. Market Revenue and Forecast, by Application (2021-2033)

10.2.5.2. Market Revenue and Forecast, by Component (2021-2033)

10.2.6. Rest of Europe

10.2.6.1. Market Revenue and Forecast, by Application (2021-2033)

10.2.6.2. Market Revenue and Forecast, by Component (2021-2033)

10.3. APAC

10.3.1. Market Revenue and Forecast, by Application (2021-2033)

10.3.2. Market Revenue and Forecast, by Component (2021-2033)

10.3.3. India

10.3.3.1. Market Revenue and Forecast, by Application (2021-2033)

10.3.3.2. Market Revenue and Forecast, by Component (2021-2033)

10.3.4. China

10.3.4.1. Market Revenue and Forecast, by Application (2021-2033)

10.3.4.2. Market Revenue and Forecast, by Component (2021-2033)

10.3.5. Japan

10.3.5.1. Market Revenue and Forecast, by Application (2021-2033)

10.3.5.2. Market Revenue and Forecast, by Component (2021-2033)

10.3.6. Rest of APAC

10.3.6.1. Market Revenue and Forecast, by Application (2021-2033)

10.3.6.2. Market Revenue and Forecast, by Component (2021-2033)

10.4. MEA

10.4.1. Market Revenue and Forecast, by Application (2021-2033)

10.4.2. Market Revenue and Forecast, by Component (2021-2033)

10.4.3. GCC

10.4.3.1. Market Revenue and Forecast, by Application (2021-2033)

10.4.3.2. Market Revenue and Forecast, by Component (2021-2033)

10.4.4. North Africa

10.4.4.1. Market Revenue and Forecast, by Application (2021-2033)

10.4.4.2. Market Revenue and Forecast, by Component (2021-2033)

10.4.5. South Africa

10.4.5.1. Market Revenue and Forecast, by Application (2021-2033)

10.4.5.2. Market Revenue and Forecast, by Component (2021-2033)

10.4.6. Rest of MEA

10.4.6.1. Market Revenue and Forecast, by Application (2021-2033)

10.4.6.2. Market Revenue and Forecast, by Component (2021-2033)

10.5. Latin America

10.5.1. Market Revenue and Forecast, by Application (2021-2033)

10.5.2. Market Revenue and Forecast, by Component (2021-2033)

10.5.3. Brazil

10.5.3.1. Market Revenue and Forecast, by Application (2021-2033)

10.5.3.2. Market Revenue and Forecast, by Component (2021-2033)

10.5.4. Rest of LATAM

10.5.4.1. Market Revenue and Forecast, by Application (2021-2033)

10.5.4.2. Market Revenue and Forecast, by Component (2021-2033)

Chapter 11. Company Profiles

11.1. Deveron UAS

11.1.1. Company Overview

11.1.2. Product Offerings

11.1.3. Financial Performance

11.1.4. Recent Initiatives

11.2. Trimble Inc.

11.2.1. Company Overview

11.2.2. Product Offerings

11.2.3. Financial Performance

11.2.4. Recent Initiatives

11.3. John Deere

11.3.1. Company Overview

11.3.2. Product Offerings

11.3.3. Financial Performance

11.3.4. Recent Initiatives

11.4. Topcon Positioning Systems

11.4.1. Company Overview

11.4.2. Product Offerings

11.4.3. Financial Performance

11.4.4. Recent Initiatives

11.5. AgJunction

11.5.1. Company Overview

11.5.2. Product Offerings

11.5.3. Financial Performance

11.5.4. Recent Initiatives

11.6. TeeJet Technologies

11.6.1. Company Overview

11.6.2. Product Offerings

11.6.3. Financial Performance

11.6.4. Recent Initiatives

11.7. Syngenta

11.7.1. Company Overview

11.7.2. Product Offerings

11.7.3. Financial Performance

11.7.4. Recent Initiatives

11.8. Raven Industries

11.8.1. Company Overview

11.8.2. Product Offerings

11.8.3. Financial Performance

11.8.4. Recent Initiatives

11.9. Ag Leader Technology

11.9.1. Company Overview

11.9.2. Product Offerings

11.9.3. Financial Performance

11.9.4. Recent Initiatives

11.10. PrecisionHawk

11.10.1. Company Overview

11.10.2. Product Offerings

11.10.3. Financial Performance

11.10.4. Recent Initiatives

Chapter 12. Research Methodology

12.1. Primary Research

12.2. Secondary Research

12.3. Assumptions

Chapter 13. Appendix

13.1. About Us

13.2. Glossary of Terms

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